Mapping the industry … at least the US industry April 3, 2008 by Dave Haynes Digital Signage Universe, a very active portal tracking the industry and run by content house Motionstream, does a map that shows where all the digital signage industry companies are located. It’s interesting to look at, though I am not sure how important it really is these days to pick a solutions provider that’s in …
Clear Channel LED boards hacked by graffiti artist March 26, 2008 by Dave Haynes UPDATE: See the comments. ClearChannel says this was a paid ad. “The skull phone digital display was a paid advertisement that represented themselves as advertising for an art display. The claim that anyone allegedly “hacked into” the display through the internet or by entering the physical location is totally false.” The plot thickens … I …
GlobalShop – various bits March 23, 2008 by Dave Haynes Day Three was a predictable dead zone – what with the Easter weekend looming, as well as a half-foot of snow heading for O’Hare. Here are some pix and comments on stuff I saw. Another company well-established in merchandising rolled out its own screen right at the shelf thing, though it was widly different from …
Half a screen February 29, 2008 by Dave Haynes Spotted at DSE … In the LG booth – what looked like half a 32″, sliced in half horizontally. Kinda weird. But kinda cool. Betcha it doesn’t cost half as much. It was well before the show opened, and there was no one around to ask.
Indian start-up offering its software free of charge February 11, 2008 by Dave HaynesI did a post more than a year ago about an Australian company called Digital Recall that was offering its digital signage software free of charge, using the angle that they could generate content creation business through nag screens inside the application. Now we have a company called InfoSignz, based in India, that has announced …
New play gives retail POS away in return for ad screen January 25, 2008 by Dave Haynes When I was in downtown Toronto Thursday I squirted out of the parking garage and smack into a food court, which included a pita sandwich place with a curious little screen parked on the counter right at cash. It was segmented screen with a video ad running in the main window, with a printer in …
Advice on the communications approach December 19, 2007 by Dave HaynesUK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is specific to what we do, but there are some good insights in there that are worth passing along because of the thinking that could also, easily, be applied to digital screen …
One Stop, Sporting Life cited for excellence by marketers December 13, 2007 by Dave Haynes I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media Group has installed in the Sporting Life sports store there. I was impressed, with screens in portrait mode positioned around the store’s two levels, just above the aisles on support columns …
Having a first look at my local choo-choo network December 5, 2007 by Dave Haynes I don’t ride the commuter rails too much these days, but instead of crawling my way into downtown Toronto for a meeting today, I took the commuter train – known around here as Go Transit. A company called UMBC has, for some months now, had a screen network going in a portion of the passenger …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
