Oh dear … November 9, 2007 by Dave Haynes Four giant suspended LED curtain thingdoodles, at the main Bay department store in Toronto, all blue-screened the last few days. As reported on BlogTO
The murky world of digital signage November 8, 2007 by Dave HaynesThere are at least a couple of companies out there, probably more, that have devices that essentially sniff network broadcast signals, always looking for TV commercial breaks. When it is advertising time, the gear switches over to in-house advertising in one way or another. It is a means by which a company can take something …
Stock footage for digital signage October 17, 2007 by Dave HaynesThere are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort of thing, and also do the odd bit of custom ad work for some Canuck digital signage networks. But I picked up on a regurgitated press release on Digital Signage Today …
Retailers getting more sophisticated about their stores being media October 15, 2007 by Dave HaynesI just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail about the notion of retail as a medium. I have since noticed a few fellow industry bloggers like Rob Gorrie have done some hits about it, but thought I would nonetheless …
Ammo for naysayers October 11, 2007 by Dave Haynes The next time a friend goes cross-eyed on you and moans about how you are in a business that just helps pollute the visual environment with yet more advertising, you can tell them you are damn near a tree-hugger compared to these guys. A UK company called Ad-Air leases farm fields an industrial land on …
A PhD with a PoV on this stuff October 2, 2007 by Dave HaynesSelf-Service World has a piece about the recent In-Store Marketing Expo in Chicago, specifically a session put on by some 3M people called “Measuring and Continuously Improving Digital Sign Network ROI.” One of the people who spoke, Brian Brooks, has duelling PHDs in cognitive psychology and neuroscience (which would immediately make me wonder how the …
Does Web "banner blindness" correlate with in-store screen viewership? September 11, 2007 by Dave Haynes For those of us who found our way into this weird little space after a stint in what was “new media” 10 years ago, many will know the name Jakob Nielsen – a Web design and usability guru. Much of his work has focused on the whole keep-it-simple-and-spartan look and feel for Web design. But …
A year later, ShopCast ready to roll out September 7, 2007 by Dave HaynesThe folks at ShopCast — the teeny Toronto start-up that bagged a national in-store advertising deal with WalMart Canada — have had a hell of a rollercoaster ride for the last year as they have raised funds to get the thing moving. The deal with WalMart was signed last September, and the ensuing months have …
CBS buys SignStorey for $71.5 million (and I am not making this up) September 6, 2007 by Dave Haynes Two words: Holy crap! This came across the press release wires today: CBS Corporation announced today that it has entered into a definitive agreement to acquire SignStorey, Inc., a leader in the distribution of video programming and advertising content to retail stores. The purchase price is $71.5 million in cash. SignStorey will be renamed “CBS …
More signs this stuff is getting on the planning radar September 6, 2007 by Dave HaynesElevator News Network, now known (sigh) as Captivate, paved the road for a lot of the ad-based digital sign networks trying to claw out a living in this business. It was really the first out of home digital play that got ANY attention from media planners, and they remain market leaders. So I was intrigued to read a …
