Indian start-up offering its software free of charge February 11, 2008 by Dave HaynesI did a post more than a year ago about an Australian company called Digital Recall that was offering its digital signage software free of charge, using the angle that they could generate content creation business through nag screens inside the application. Now we have a company called InfoSignz, based in India, that has announced …
New play gives retail POS away in return for ad screen January 25, 2008 by Dave Haynes When I was in downtown Toronto Thursday I squirted out of the parking garage and smack into a food court, which included a pita sandwich place with a curious little screen parked on the counter right at cash. It was segmented screen with a video ad running in the main window, with a printer in …
Advice on the communications approach December 19, 2007 by Dave HaynesUK agency Altogether Digital has, like many people, put together predictions and advice for 2008 as it relates to marketing. None of it is specific to what we do, but there are some good insights in there that are worth passing along because of the thinking that could also, easily, be applied to digital screen …
One Stop, Sporting Life cited for excellence by marketers December 13, 2007 by Dave Haynes I had to run into a Toronto mall the other day and while there, finally had a peek at the network Toronto’s OneStop Media Group has installed in the Sporting Life sports store there. I was impressed, with screens in portrait mode positioned around the store’s two levels, just above the aisles on support columns …
Having a first look at my local choo-choo network December 5, 2007 by Dave Haynes I don’t ride the commuter rails too much these days, but instead of crawling my way into downtown Toronto for a meeting today, I took the commuter train – known around here as Go Transit. A company called UMBC has, for some months now, had a screen network going in a portion of the passenger …
And now for some over-torqued nonsense … November 16, 2007 by Dave HaynesWhat is it in people that makes them turn press releases into giant exclamation marks? ZipCast Changes the Face of Advertising Digital advertising network powerhouse, ZipCast, signs ground breaking partnership with Dynasign as their exclusive technology provider. What makes this deal so remarkable is ZipCast, powered by Dynasign, breaks all the rules of traditional media. …
Oh dear … November 9, 2007 by Dave Haynes Four giant suspended LED curtain thingdoodles, at the main Bay department store in Toronto, all blue-screened the last few days. As reported on BlogTO
The murky world of digital signage November 8, 2007 by Dave HaynesThere are at least a couple of companies out there, probably more, that have devices that essentially sniff network broadcast signals, always looking for TV commercial breaks. When it is advertising time, the gear switches over to in-house advertising in one way or another. It is a means by which a company can take something …
Stock footage for digital signage October 17, 2007 by Dave HaynesThere are a few companies around doing stock video footage — usually animated backgrounds with various themes. Companies like Feedback Video do this sort of thing, and also do the odd bit of custom ad work for some Canuck digital signage networks. But I picked up on a regurgitated press release on Digital Signage Today …
Retailers getting more sophisticated about their stores being media October 15, 2007 by Dave HaynesI just stumbled across a piece from Ad Age that has been out for a couple of weeks now and goes into great detail about the notion of retail as a medium. I have since noticed a few fellow industry bloggers like Rob Gorrie have done some hits about it, but thought I would nonetheless …
