Wal-Mart taking in-store TV network in new, much better direction July 21, 2008 by Dave HaynesAdrian’s Daily DOOH portal has a piece written by on the original chroniclers of this industry, Bill Collins, on the plans for a complete revamp of the Wal-Mart TV network. Anyone who’s wandered into a US Wal-Mart store has seen the network and been wholly underwhelmed by the scattering of CRT TV screens, way up …
Dep't of Missed Opportunities July 16, 2008 by Dave Haynes Spotted in a press release from a small competitor, for an install in a small, midwest chain drug … The good: the screen is not hanging from the ceiling at about the height of a basketball backboard and is instead on an island fixture down low. The not so: the little taped-on sheet noting the …
Stop the madness July 10, 2008 by Dave Haynes Without naming the offending “leader in the digital signage industry” — which had a press release Thursday about its latest installation — I just had to pose the question … What flutters through the head and leads someone to the conclusion that this is a great way to present information? Does somebody load it all …
MSNBC's brand extension cafe filled with screens July 8, 2008 by Dave HaynesFrom AdWeek: The MSNBC.com Digital Cafe, which had a soft launch two weeks ago and will be fully operational in mid-July, is one of several brand extensions the company is creating in an effort to deliver its content in new and interesting ways. It’s an acknowledgement of] the way the world is developing. Not everyone …
Ashvertising entertains banned smokers July 6, 2008 by Dave Haynes This is quite clever. Stuart Pickard of Vertigo Group sent me a note pointing out a Belgium company that is installing hybrid ashtrays and digital posters outside of bars and restaurants. The theory, of course, is that with smoking in public places now banned in many countries, the poor, addicted slobs and slobettes have to …
Ex-GSBC mogul now a garbage man June 30, 2008 by Dave HaynesThe guy who a year ago was peddling a company that was going to take over the digital signage business globally – though no one had ever heard of him or the company – is now heading up a concern in the Philippines that plans to turn waste into energy. Ronald Flynn, who when last …
Utterly amazing LED wall at Philly's new Comcast Center June 21, 2008 by Dave Haynes When I swung by the company booth at infoComm, Barco’s John Youngson was just about imploring me to go have a look at some content running on one of its booth LCDs. It was for a new landmark office tower in Philadelphia, called the Comcast Center, that has taken the bar for digital signage content …
Is that a (insert abusive remark here), or are you … June 16, 2008 by Dave Haynes Las Vegas Hilton washroom nears the casino floor. Imagine the creative abuse if these were LCDs.
Turning shoppers into a buncha fruits June 10, 2008 by Dave Haynes The UK-based Daily DOOH blog has a Canuck contributor who picks up on stuff happening over here, including things I flat miss – like a clever digital poster for SunRype juices. An interactive ‘fruit mirror’ features a camera and specially designed graphics program that instantly animates people or objects onto a 62’’ LCD screen as …
Sightings June 6, 2008 by Dave Haynes Toronto commuter rail TV screens. The format has been changed, for the better. But still operating on the faint hope that people will bring radios with them on the train and tune in to 88.1 to hear what everyone else on the train sees as reporters mouthing words and interview subjects mouthing words back. Shoveling …
