Research: Advertisers want to get more targeted, but cool on demand-side ad-buying November 2, 2010 by Dave HaynesA new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – the dominant source of online ad-guying – will decline over the next year as media planners shift their to more targeted options based on user behavior or social networks. This is …
Buy your digital signage gear from Office Depot! No, really … November 1, 2010 by Dave HaynesAs spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): Digital Signage! You can buy LG’s NC1000, which I assume has some flavor of the SuperSign software loaded in it. Or you can buy a 19″ 4:3 Samsung monitor with a …
Whatamap's mobile service pushes wayfinding from Al Barq's screens to phones November 1, 2010 by Dave HaynesI like digital wayfinding solutions in places like malls and big public facilities because, done well, they make it a lot easier to get people from here to there. There’s one small snag, though. Even with digital providing guidance with speed and accuracy, the information is on that screen and can tend to go into …
Must Read on DOOH-Mobile (pointer) October 29, 2010 by Dave HaynesLotsa people have tweeted and re-tweeted about Stephen Randall’s post/mild rant about how the steady proliferation of smartphones will not – despite the naysayers – spell doom for digital signage and DOOH. It’s a great post as it walks through 10 well-reasoned points. And since not everybody keeps an eye on Twitter through the workday, …
This is HP's digital signage offer? October 28, 2010 by Dave HaynesI know a couple of the guys who have joined HP in the past year or so and have something to do with the company’s move into the digital signage sector. But we’ve not talked at length since they joined, and I am assuming there MUST be more to HP’s offer than what I have …
Is it one 330-inch display or a wall of 60s? October 26, 2010 by Dave HaynesFrom Display Blog, via Display Alliance News, word of a massive display wall planned for a Tokyo rail station. The big questions. This is being hyped by Sharp or someone as a 330-inch display. But when it is 18 60-inch displays all tiled neatly together, is it? For what little my opinion matters, it’s a …
IPG chooses DOOH aggregator for software. Huh? October 26, 2010 by Dave HaynesIPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase with PRN, the ad agency’s lab has done a deal with Entourage Advertising for content scheduling and delivery. “The software at the lab needed to be flexible enough to push different …
Pro hockey's opener takes over LED boards in Toronto's Dundas Square October 26, 2010 by Dave HaynesNOTE – Aaron Campus is an industry friend. Over lunch the other day, he related his recent experiences with a live event that used digital signage on giant LED boards. I asked if he’d do me a favour and write it up. The NHL started its season in style this year on October 7th with …
Squash goes interactive with Aerva October 25, 2010 by Dave HaynesBoston-based Aerva does a nice newsletter and the latest one in my Inbox has a piece about the program it put together last month at the city’s historic Symphony Hall – the World Squash Champions Challenge. Four of the top squash players in the world played on a state-of-the-art glass court inside the symphone, in front …
Digital signage video had big footprint at recent World Basketball Fest in NYC October 20, 2010 by Dave HaynesPreset’s Pat Hellberg was just a touch busy this summer, working on the World Basketball Festival. His alma mater Nike, which organized the event in New York, engaged Pat to be executive producer for some 50 video piece pulled together in three months by crews in NY, LA and Portland/Beaverton. The content played all over …