IPG chooses DOOH aggregator for software. Huh? October 26, 2010 by Super UserIPG’s Emerging Media Lab continues to dig deeper and deeper into digital signage and DOOH. On the heels of announcing a retail technology showcase with PRN, the ad agency’s lab has done a deal with Entourage Advertising for content scheduling and delivery. “The software at the lab needed to be flexible enough to push different …
Pro hockey's opener takes over LED boards in Toronto's Dundas Square October 26, 2010 by Super UserNOTE – Aaron Campus is an industry friend. Over lunch the other day, he related his recent experiences with a live event that used digital signage on giant LED boards. I asked if he’d do me a favour and write it up. The NHL started its season in style this year on October 7th with …
Squash goes interactive with Aerva October 25, 2010 by Super UserBoston-based Aerva does a nice newsletter and the latest one in my Inbox has a piece about the program it put together last month at the city’s historic Symphony Hall – the World Squash Champions Challenge. Four of the top squash players in the world played on a state-of-the-art glass court inside the symphone, in front …
Digital signage video had big footprint at recent World Basketball Fest in NYC October 20, 2010 by Super UserPreset’s Pat Hellberg was just a touch busy this summer, working on the World Basketball Festival. His alma mater Nike, which organized the event in New York, engaged Pat to be executive producer for some 50 video piece pulled together in three months by crews in NY, LA and Portland/Beaverton. The content played all over …
Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Super UserFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Super UserThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
Using interactive digital signage to sell condos October 18, 2010 by Super UserI stumbled across a series of videos for an interactive touchscreens aimed at the residential condo sector and thought a few things: 1 – Too bad more companies don’t use video, as it is quite effective in showing off the pots and pans 2 – This looks pretty slick 3 – This looks like a …
PRN gets digital signage showcase in IPG’s Emerging Media Lab October 15, 2010 by Super UserWhy do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal to showcase Premier Retail Networks’ bells and whistles at its New York digs. PRN’s new EML showcase features demonstrations of PRN’s Checkout TV Network, which enables marketers to engage shoppers about …
Gartner's 2010 Hype Cycle for Enterprise October 15, 2010 by Super UserI like to look over the chart on IT research firm Gartner’s regular Hype Cycle reports because the stuff is interesting, and I make a game of trying to figure out what the hell the new stuff is all about. Human augmentation? … Which I assume does not refer to trout lips on starlets. Terahertz …
Corona Light Books DOOH & Social Campaign on Times Sq. Board October 15, 2010 by Super UserSpotted in Direct Marketing News: Corona Light has booked a four-week flight on one of the big LED boards in Times Square – a 40-foot fella – to drive engagement for the brand through social media. The billboard will promote Corona Light’s Facebook initiative to become the most “liked” beer in the US, said Anup …
