Squabble developing over big agency DOOH transaction fees November 12, 2010 by Super UserThere’s a really intriguing piece in MediaWeek about the bun fight going on regarding the internal media planning system one of the biggest media buying agency group’s in the US wants DOOH networks to use. The nut of it is that Starcom MediaVest wants networks to use the system it is putting in place, which …
Gorilla glass for dumb monkeys November 10, 2010 by Super UserAs someone who has done a lot of digital deployments, I have stood in a venue and watched the people coming and going, wondering all the time what could protect the fragile display against all the dumb monkeys I was spotting the crowd. These were people you kinda knew, somehow, would tamper with stuff just …
NanoLumens explained, in video, to tech blogger Robert Scoble November 6, 2010 by Super UserThe NanoLumens guys got some major love and exposure this week from highly influential tech blogger Robert Scoble. I THINK he saw the thin, flexible digital signage display when he was at an event in which the Atlanta company picked up a major tech innovation award. Scobleizer, the term used for primary blog and how …
InWindow stirs up twister on NYC street corner November 2, 2010 by Super UserFor a long video clip, I’d kinda expect to have a really solid grasp of what’s going on here. But I only sorta do. As stated a few times, I really like streetfront-level rear-projection stuff because when it is combined with large format printed graphics it visually takes over. InWindow Outdoor is one of the …
Research: Advertisers want to get more targeted, but cool on demand-side ad-buying November 2, 2010 by Super UserA new study being released this week by MediaPost’s Center for Media Research, reports Media Post, suggests spending on general, broad-based ad networks – the dominant source of online ad-guying – will decline over the next year as media planners shift their to more targeted options based on user behavior or social networks. This is …
Buy your digital signage gear from Office Depot! No, really … November 1, 2010 by Super UserAs spotted on the interwebs, Office Depot somewhere on the back 40 of its e-commerce site, in the monitors and projectors section (quite logically): Digital Signage! You can buy LG’s NC1000, which I assume has some flavor of the SuperSign software loaded in it. Or you can buy a 19″ 4:3 Samsung monitor with a …
Whatamap's mobile service pushes wayfinding from Al Barq's screens to phones November 1, 2010 by Super UserI like digital wayfinding solutions in places like malls and big public facilities because, done well, they make it a lot easier to get people from here to there. There’s one small snag, though. Even with digital providing guidance with speed and accuracy, the information is on that screen and can tend to go into …
Must Read on DOOH-Mobile (pointer) October 29, 2010 by Super UserLotsa people have tweeted and re-tweeted about Stephen Randall’s post/mild rant about how the steady proliferation of smartphones will not – despite the naysayers – spell doom for digital signage and DOOH. It’s a great post as it walks through 10 well-reasoned points. And since not everybody keeps an eye on Twitter through the workday, …
This is HP's digital signage offer? October 28, 2010 by Super UserI know a couple of the guys who have joined HP in the past year or so and have something to do with the company’s move into the digital signage sector. But we’ve not talked at length since they joined, and I am assuming there MUST be more to HP’s offer than what I have …
Is it one 330-inch display or a wall of 60s? October 26, 2010 by Super UserFrom Display Blog, via Display Alliance News, word of a massive display wall planned for a Tokyo rail station. The big questions. This is being hyped by Sharp or someone as a 330-inch display. But when it is 18 60-inch displays all tiled neatly together, is it? For what little my opinion matters, it’s a …
