Ad Age's marketer of the year, Ford, does great DOOH spots October 18, 2010 by Dave HaynesFord just got cited by Advertising Age as its 2010 Marketer of the Year. It would seem an honor well-deserved as the automaker has worked its way through really lean times without a bailout and by producing vehicles that people wanted to buy for reasons beyond patriotism. I mention this because of all the automakers, …
DS Today: DPAA developing creative guidelines, planning tool October 18, 2010 by Dave HaynesThe Digital Place-based Advertising Association has been pretty quiet since its name change (from OVAB) and the departure to RMG of president Suzanne La Forgia. But the DPAA’s new head Susan Danaher has surfaced in an interview with Digital Signage Today, which is now up on the portal site. It’s a lengthy, particularly for DS …
Using interactive digital signage to sell condos October 18, 2010 by Dave HaynesI stumbled across a series of videos for an interactive touchscreens aimed at the residential condo sector and thought a few things: 1 – Too bad more companies don’t use video, as it is quite effective in showing off the pots and pans 2 – This looks pretty slick 3 – This looks like a …
PRN gets digital signage showcase in IPG’s Emerging Media Lab October 15, 2010 by Dave HaynesWhy do I think there is more to this story … MediaPost is reporting that Interpublic Group’s Emerging Media Lab has done a deal to showcase Premier Retail Networks’ bells and whistles at its New York digs. PRN’s new EML showcase features demonstrations of PRN’s Checkout TV Network, which enables marketers to engage shoppers about …
Gartner's 2010 Hype Cycle for Enterprise October 15, 2010 by Dave HaynesI like to look over the chart on IT research firm Gartner’s regular Hype Cycle reports because the stuff is interesting, and I make a game of trying to figure out what the hell the new stuff is all about. Human augmentation? … Which I assume does not refer to trout lips on starlets. Terahertz …
Corona Light Books DOOH & Social Campaign on Times Sq. Board October 15, 2010 by Dave HaynesSpotted in Direct Marketing News: Corona Light has booked a four-week flight on one of the big LED boards in Times Square – a 40-foot fella – to drive engagement for the brand through social media. The billboard will promote Corona Light’s Facebook initiative to become the most “liked” beer in the US, said Anup …
Spectacular projection-map job in Prague October 14, 2010 by raveRe-posted from rAVe This is simply amazing to watch. To celebrate the clock-tower’s 600-year old history, the town of Prague used the actual astrological tower clock at the Old Town Square to project history (THE history of the clock) right there on the face of the tower. Using two 18K projectors seamed together (resolution of …
Putting the farm into digital signage content production October 13, 2010 by Dave HaynesA couple of recent presentations I’ve done talked a little about cloud computing, and I used content rendering farms as a good example of using web-based services to get work done without investing in infrastructure. With one exception, no one I was in front of had ever heard of rendering farms. And I really hadn’t …
Flypaper's digital signage content creation suite adds interactive tools October 6, 2010 by Dave HaynesOne of the companies I made a point seeing at Digital Signage Expo earlier this year was Phoenix-based Flypaper Studio, which has a Flash and motion graphics creation tool that it was just starting to angle into this sector. I’d been watching the company for a while, but this was the first sign of the guys …
HTML 5 ain't ready just yet October 6, 2010 by Dave HaynesA lot of people who’d like to shift away from Flash as a playback engine for digital signage – worried about vague licensing issues and playback stability – have been getting excited about the prospects for HTML 5 to mature and take the place of Flash. You can already find HTML 5 video players ion …