Pic: Digital art in new Vegas hotel lobby December 16, 2010 by Dave HaynesThe latest, and probably last for a long while, big resort on the Vegas strip opened this week. The $4B, 3,000-room Cosmopolitan of Las Vegas has no end of bling – it is catering to the Bellagio-Wynn crowd – but what I will want to see when next there is the digital art that evidently …
Dolphins turn on immersive digital signage wall, using MicroTiles, touch December 16, 2010 by Dave HaynesThe Miami Dolphins have worked with Christie Digital and Arsenal Media to develop a very cool interactive wall now running on the club level of the NFL team’s stadium. The interactive wall has 41 MicroTiles stacked and clustered in four zones to drive Dolphins content and sponsor messaging, and engage fans. The seven foot high, …
Sign portal takes good, deep look at MGM Mirage's digital signage efforts December 16, 2010 by Dave HaynesA piece up in SignIndustry.com about the MGM Mirage’s comprehensive digital signage efforts is worth a read. NEC must have bankrolled or supplied the case study-like piece, given the number of enthusiastic references to the vendor. But that doesn’t detract much from the solid information about the resort group’s operational approach to getting digital running …
A different take at peddling Colgate at the shelf-edge December 16, 2010 by Dave Haynes Having been somewhat less than enamored with whatever Colgate-Palmolive is doing in Canada with a shelf-edge merchandising screen that is all but invisible, it was interesting to see within a few hours a very different shelf-edge digital display peddling toothpaste pretty effectively in the UK. A company called I-Display has come out with a pretty …
Big brand, tiny screen, major digital signage fail December 14, 2010 by Dave HaynesSo, some brand manager had the bright idea to market toothpaste right at the shelf edge with a display only as big as said toothpaste’s cardboard packaging. This was spotted by a reader (thanks, by the way) at a Walmart in Montreal, and there’s also video of this in the wild in Winnipeg. For those …
Veterans’ tribute snugs displays in poignant granite slab December 7, 2010 by Dave HaynesThis is pretty cool – a digital display embedded in a granite slab, as part of a memorial piece. The recently-unveiled Veterans Memorial at Lansing Community College in Michigan has 15 Christie MicroTiles snugged into a granite slab to honor and recognize local Medal of Honor and Distinguished Service recipients from the armed forces, spanning …
Does your esteem company have the demand of digital signage? December 3, 2010 by Dave HaynesDear Sir, How are you? I’m [someone from some company I have never heard of] Knowing that esteem company may have the demand of digital signage, take this opptunity, I’d like to introduce our company for you. We are manufacturer of digital signage, severing for marketing of all kinds of field. Show our product picture …
Montreal subway DOOH network using mime to drive eyeballs December 3, 2010 by Dave HaynesPhoto kindly provided by Steve Faguy (Fagstein blog on Montreal) The company that has the digital screen network running in the Montreal subway system has a decidedly different approach to getting the attention of commuters – a mime. “Brandtertainment” firm FarWeb.tv and Metrovision (can’t find website) are using Didier Ze Mime, the main character of …
420,000 sq. ft. media screen wraps stadium for 2022 Qatar World Cup December 2, 2010 by Dave HaynesThe heart of someone handling Middle East sales inside Christie Digital probably skipped a beat or three today when news came along that Qatar won the bid for the 2022 World Cup. It is very far off, but what might get that person going – as well as anyone who sells high-end projection systems – …
Obscura Digital starts up DOOH bus derby on SF Bay shelters November 24, 2010 by Dave HaynesFellow Preset member David Weinfeld has been hanging out lately with the Obscura Digital guys, the interactive/immersive firm perhaps best known for the multi-touch memorabilia wall at the Hard Rock Cafe on the south Las Vegas strip. He tweeted about a Yahoo! company blog post that’s now up, talking about the marketing campaigns the online …
