Intel shows off future digital retailing ideas at NRF January 10, 2011 by Dave HaynesIntel made some noise last year at NRF with its interactive station, and the chipmaker is going for it again at the retail trade show. Intel unveiled its Connected Store concept – a two-story, 2,400 sq. ft. retail storefront concept – with an assortment of whiz-bang technologies. Powered by 2nd Generation Intel® Core™ processors, previous-generation …
Global DOOH: New DOOH Insights Blog Looking At Middle East Sector January 9, 2011 by Dave HaynesA new blog looking at the Digital Out Of Home industry in the Middle East has been started by one of that region’s high-flying new companies, Al Barq Digital. The firm – which launched this past summer and has started rolling out in shopping malls – is owned and operated by Abu Dhabi Media Digital …
DOOH NO! Pittsburgh daily showcases plain old TVs as DOOH example January 9, 2011 by Dave HaynesGoogle Alerts popped up a piece this morning on “Digital Advertising” that suggested the Pittsburgh Post-Gazette was looking at DOOH as an on-screen revolution. Over I click there is a shot of a deli counter with a screen nicely out of the field of view of customers. Oh well, I thought. At least they are …
Wow: LG's 4 by 30 video wall at CES January 7, 2011 by Dave HaynesI was way too busy to go to CES this year, and it is such a crazy,exhausting show I kinda look for reasons why I can’t go. Hotel prices shoot up. Cabs are hard to get. There is sooo much walking. But, there’s always stuff you wish you could see in person, instead of reading …
RMG's DOOH Primer: Get in tune! January 4, 2011 by Dave HaynesIf you run a Digital Out Of Home network or are putting the plans together for one, take the time to read this iMedia post by Reach Media Group’s CEO, Garry McGuire. It covers some fairly familiar but important ground on how DOOH networks badly need to start syncing up on how they go to …
Smart Network's Marketing Director Talking Results At NRF December 30, 2010 by Dave HaynesPete LaFond, the director of marketing for Walmart’s Smart Network, is slotted to do a 45-minute session on Jan. 10th at the National Retail Federation’s annual expo in New York. Retail Info Systems News says he will explain how in-store digital marketing delivers results for both the world’s largest retailer and major CPG manufacturers. He …
Five predictions for 2011 December 30, 2010 by Dave HaynesFive predictions for 2011 (please read to end): Contextual relevance: New contextual capabilities for advertising will enhance the power and popularity of ads, rich media, and video. Marketers will push for new “hyper-relevant” dynamic advertising options that serve “customized” content-based ads that change based on location. Advertising as content: Advertising will increasingly incorporate branded utilities …
rAVe: Who's Integrating YOUR Local Starbucks? December 22, 2010 by raveI was at the local Starbucks here this morning and noticed something interesting — they’re going digital — signs that is. They’re all over the place. My local bank branch plays Bloomberg TV surrounded on the screen by Apps and streaming Wachovia mortgage, financial services and car loan services ads. A big grocery store chain …
So a robber walks into a flashy new digital bank … December 22, 2010 by Dave HaynesI like the overall approach of the new Citibank flagship store in New York’s Union Square. The digital is designed right into the overall look and feel, there’s interactive this and that, and the bank has a very crisp, minimalist feel to it. But this odd thought occured to me. If some hood walked in …
iPads clustered to make giant iPhone display December 21, 2010 by Dave HaynesThis somehow straddles the line between clever and butt-ugly. As spotted in Engadget, a promotion at London’s St. Pancras rail station uses 56 iPad’s kinda tiled together to make one big, thick-gridded iPhone screen. The intent is to showcase a new Lara Croft/Tomb Raider iPad game. I was thinking a single screen would have made more …