New VW tears things up in digital, static and augmented reality OOH effort October 7, 2011 by Dave Haynes ClearChannel and a creative team working for Volkswagen Canada did a nice job on a combination digital and conventional out of home campaign that also layers in mobile, augmented reality, online and social media. The campaign involves static and digital boards now running at Toronto’s Dundas Square (that city’s Times Square) promoting the 2012 VW …
Back at my post September 26, 2011 by Dave Haynes I’ve read it is not the brightest idea to broadcast the fact that you will be out of town for several days, as thieves might be intrigued by that information. So I just kinda dropped off for a week and went on a holiday. It had been more than a year since I last had …
Little Book of DOOH 2 is out July 8, 2011 by Dave HaynesMy friends (and clients) at Al Barq Digital produced a clever little series called the Little Book of DOOH, micro-books that are intended to educate the nascent Middle East and North Africa marketplace on the basics about Digital Out Of Home. The second one just arrived this morning in my mailbox, focused on planning. I …
Japanese company runs big multi-touch display running Android OS July 7, 2011 by Dave HaynesThe Japanese company SKR Technology has developed a demo multi-touch system that runs the Android on a 32? display – another sign that the user experience people now have on smartphones is making the jump to much larger screens for digital signage applications. Reports Akihabara News: Running off a regular Android terminal which is connected …
How long 'til the virtual assistant gets drifted by a real shopper? July 7, 2011 by Dave HaynesSo how long before someone wanders in off the streets of New York and sucker-punches Duane Reade’s “virtual assistant” inside its new flagship store? Three days, maybe? Reports Chain Store Age: The technology, the Tensator Virtual Assistant, is provided by Lawrence, a Tensator Group Co. Completely customized for Duane Reade, it takes the form of …
Sightings: Interactive product locator in Canadian Tire June 29, 2011 by Dave Haynes I have known the guys at Toronto-based Jibestream for more than a year and (disclosure) done some work with them here and there. They do interactive work for public-facing screens and have developed some very nice stuff, like a GIANT interactive wayfiding/directory piece in the concourse of Toronto’s Pearson T1 airport terminal. They have a …
Quebec's Desjardins bank deploys staff-facing digital signage dashboard solution June 29, 2011 by Dave HaynesBanks have long been seen as a primary application for customer-facing digital signage, and indeed a lot of banks are either now installed or in the process of deploying solutions. What’s not seen very often – at least not as far as I know – is staff-facing signage in banks. So the note I got …
Sighting: Oregon college Cascades its interactive digital signage June 23, 2011 by Dave Haynes I really like a combined interactive installation put together for the University of Oregon’s Ford Alumni Center in Eugene – as it makes a nice use of shapes and offers a simple but hard to ignore user experience. The install, developed by the interactive design firm Second Story, involves a set of multi-touch LCD …
InfoComm follow-up: Salitek's 16 by 4 video wall June 20, 2011 by Dave HaynesVideo walls, I both heard and saw, are big business at the moment for the AV crowd that packed InfoComm last week. There were a few BIG walls here and there but the one that caught my eye was one from Chicago’s Salitek, which used 64 Orion zero-bezel plasmas in a 16 wide by four …
InfoComm 2011 Wrap-up June 20, 2011 by Dave HaynesBack at world HQ, where it is 20 degrees F cooler and my thoughts extend beyond sources of water and/or beer. Orlando did not seem as hot and humid as it did two years ago, but still … The final event numbers for InfoComm 2011 eclipsed 33,000, so this is a show that is roughly …
