Omnishapes introduces hexagonal displays for shaped video walls June 15, 2011 by Dave HaynesChristie and Prysm have a new competitor in the video building blocks space – a German company called Eyevis that has launched a new product called Omnishapes. The company is showing the display blocks for the first time at InfoComm in Orlando. The units are very similar to the LED light engine tile products first …
Digital signage deployments get Zinger of a franchise model June 9, 2011 by Dave HaynesGoogle Alerts popped up a notice on a news release recently about what was described as the “first digital signage franchise providing a “one-vendor” approach for installing and maintaining a digital signage network for small and medium size businesses.” Hmmm. I have seen a few franchise opportunities here and there through the years, offering up …
28-screen cluster to add visual Digital OOH pop in Swiss mall June 6, 2011 by Dave HaynesMalls are such big, cavernous spaces that any digital visual elements are challenged just to be noticed. I have seen some mall installations that look good, but the displays have been too small to be much more than part of the scenery. So it’s smart, I think, to seize the opportunity when it arises in …
Interactive outdoor LED gets Swedes playing Pong with smartphones June 6, 2011 by Dave HaynesThis is pretty clever. McDonald’s in Sweden is running an interactive outdoor program in Stockholm that lets people within eyesight of a big LED billboard in a city square play Pong using their smartphones. The users just need to be log on with their mobile browser to a dedicated, verify their geo-location, and then launch …
Tenants like new building's digital wall so much they're negotiating screen time May 31, 2011 by Dave HaynesHere’s an impressive multimedia video wall installation in the lobby of a Seattle building owned, but apparently not occupied, by Starbucks. The visual effort is great, but read on about the intriguing business impact. “We had to get prospective tenants interested in the building and were looking for something that would grab peoples attention,” explains …
Digital menu boards – for beer May 23, 2011 by Dave HaynesThis is Victoria Day in Canada – the traditional (though inaccurate by date) celebration of the Queen’s birthday. It is a long weekend that marks the official start to the Canadian summer beer drinking season. So this is an appropriate time to point out a pilot program in the Toronto area for a digital menuboard, …
Apple’s use of iPads for merchandising displays big moment for digital signage sector May 22, 2011 by Dave Haynes When the original Apple iPad was first announced in early 2010, lots of people in the digital signage sector were intrigued by the idea of these little all-in-one players and screens being parked at the shelf-edge in retail. After all, the units offered connectivity, thin footprint, gorgeous screen and full interactivity in something that cost …
Infographic: Advertising moving from Channels to Formats May 20, 2011 by Dave HaynesMDG Advertising, a Boca Raton, Florida-based ad agency (given all the wet, gloomy NY weather lately I am sure Boca looks pretty good right now to agency people) has developed and published a really nice, tidy infographic looking at what it calls the Shifting Ground: The Changing Scope of Advertising. The agency asserts: “In advertising, …
Sony's new retail concept builds digital signage into design May 19, 2011 by Dave HaynesI wrote last summer about an online sighting of a new Sony store in Japan – expecting a very cool design and being thoroughly underwhelmed. The Japanese electronics giant recently opened a new concept store in Los Angeles and it actually is slick and builds digital screens into the overall design concept, in a way …
Wayfinding avatar works beyond the novelty factor May 18, 2011 by Dave HaynesI’m not a fan of using avatars for customer service applications and marketing tools, but must admit I’m warming to one I stumbled across (via Digital Signage Today) that’s intended as a wayfinding app for public spaces like hospitals. The female avatar used for this application actually has some purpose (other than the sheer novelty …
