Lots of interactive signage goodies in IPG’s new(ish) media lab November 10, 2011 by Dave Haynes IPG Mediabrands, described as the “media innovation unit” of the $34-billion media holding company Interpublic Group, has launched a whiz-bang media lab in its New York offices. The IPG Media Lab, says a release this morning, is the world’s first, and the industry’s most highly-invested immersion and exploration center dedicated to bringing the most promising …
Augmented reality install lets mall-goers experience National Geographic November 8, 2011 by Dave Haynes As spotted by OOH-TV … This is a campaign for the National Geographic Channel, in Hungary, that combined augmented reality and a big LED board for an immersive experience that let people at a shopping mall virtually intermingle with wild and extinct animals. Very cool stuff, and reminiscent of that Fallen Angel campaign done for …
Giant Windows Phone turns on in NYC’s Herald Square November 7, 2011 by Dave Haynes Microsoft has a big Windows Phone event today in New York and as part of that – and presumably sticking around for a few weeks – the software company has erected a giant six-storey high handset at Herald Square. Reports NextWeb: This morning, Microsoft posted a video to its YouTube account to show how the …
Nike lights up 1,404-image interactive wall in Portland flagship store November 7, 2011 by Dave Haynes My Preset Group partner Pat Hellberg sent me a note, some pix and video from the new Nike Portland store, which has what looks to be a pretty slick and innovative interactive video wall. On the mezzanine level of the flagship store that JUST opened in the city’s downtown, at the top of the stairs, is …
Asics does slick digital domination wall in NYC subway station November 4, 2011 by Dave Haynes In the traditional out of home business, an ad campaign that pretty much takes over an environment is called a domination campaign. This is something of a digital domination program put together at the Columbus Circle subway station in New York. Inwindow Outdoor is known primarily for doing hybrid digital and graphic print programs on …
Curmudgeon Friday: The “world’s greatest” digital signage manufacturer October 28, 2011 by Dave Haynes
Sightings: Kohl’s interactive shopping kiosks at JFK T5 October 20, 2011 by Dave Haynes I was buzzing along to Gate 1 at JFK T5 last night but stopped long long enough to take a snappie of this interesting kiosk/pop-up store thing being doing by US retailer Kohl’s at some airports. The digital kiosks allow shoppers to order Kohl’s products online and have them shipped home with free delivery. The …
Kinda cool, sorta pointless retail interactive October 14, 2011 by Dave Haynes I am not in the camp that believes in doing stuff just because it’s sorta kinda cool. I think they should actually make something better – even if it is just an overall experience. That’s why I can’t muster a lot of enthusiasm for an interactive merchandising thing (as spotted in Engadget, and where this …
Free grocery data in aisle two October 13, 2011 by Dave Haynes If whatever your company does involves screens or interactive something or others inside groceries, this should get your attention. A company called AisleFinder has developed and made available what it describes as the “First Robust Open Source API For The Grocery Industry.” When we built AisleFinder we realized a couple of things: 1. Supermarket and …
rAVe: Future of Display is Shaped: Mitsubishi’s Semispherical OLED Display October 11, 2011 by rave Ask yourself about “shape of the future” in displays and the natural conclusion is that once displays go flatter and flatter, the next direction is shape-changing. This June, Mitsubishi Electric created a semispherical OLED display called Geo-Cosmos for Japan’s National Museum of Emerging Science and Innovation. Now the concept has developed further with a prototype …
