Everything old is new again dep’t: Crowd games in cinema December 3, 2011 by Dave Haynes MediaPost has a story up about how National CineMedia and the Audience Entertainment Group have launched an interactive gaming element to the pre-movie entertainment content and Digital OOH advertising package. Called AudienceGame, MediaPost reports that the movie audience controls the on-screen action by moving their arms back and forth in unison (or something close to it), …
Electrosonic projection-maps a hotel for trade show party November 29, 2011 by Dave Haynes You start to realize what you once thought was really exotic stuff is starting to go mainstream when you see it used for corporate parties. In this case, big AV integrator Electrosonic rolled 3D projection mapping of a hotel facade into the bag of tricks for its 10th annual party for clients and partners at the …
Missed it by THAT much November 23, 2011 by Dave Haynes Display Daily has an insightful piece out today about the iconic Christmas windows at Macy’s on 34th Street in New York, and an attempt at introducing glasses-free 3D into the displays. As Maxwell Smart would often say, the people who pulled it together apparently “missed it by THAT much.” Macy’s put a 132-inch autostereoscopic 3D …
Russian startup projecting interactive visuals on man-made fog November 23, 2011 by Dave Haynes This seems to be cool interactive display day around the armed compound. The latest is word of a Russian start-up that is doing smaller, interactive variations on the fog screen thing a Finnish company debuted a few years ago. This company, called Displair, projects images on a steady stream of cold fog to make visuals …
Intel-InWindow launch big-dollar interactive “Experience Stations” November 23, 2011 by Dave Haynes Intel appears to be taking its digital signage concept ideas off trade show floors and getting them into the wild, most notably though “Experience Stations” being run with New York-based Inwindow Outdoor. These stations are 70-inch multi-touch screens that also respond to gestures using Microsoft Kinect. They have built-in NFC and run Intel’s Audience Impression …
A “Surface” for real-world budgets November 23, 2011 by Dave Haynes A few things have struck me when I have seen the Microsoft Surface interactive tables in the wild. 1 – Cool. 2 – Buggy. 3 – Crazy expensive. I don’t know if Point 2 is addressed with this, but a new Surface-style touchscreen product set to debut in a couple of months at CES certainly …
Digital signage software and player on a USB stick? November 22, 2011 by Dave Haynes Jason Cremins of SignageLive had a tweet up this morning about a Norwegian start-up that has a PC that is the size of a car cigarette lighter, but capable of running Android and driving 1080P video. Laptop magazine reports how FXI Technologies showed off a USB stick-sized portable computer prototype, complete with a dual-core 1.2-GHz Samsung …
Immersive Labs gets nice profile in NY Times November 14, 2011 by Dave Haynes I don’t know who does public relations for New York start-up Immersive Labs, but whoever that may be gets a hat tip. The company, which fuses face pattern detection with ad serving, has been profiled on Fox Business and was part of a business reality TV series on Bloomberg. And this weekend, the company got …
Christie marks two years for its Tiles November 11, 2011 by Dave Haynes Christie Digital’s PR team sent a note around Thursday rolling up the big moments for its MicroTiles product, which is two years old as of this week. Some of the big jobs they have done are well-known and covered – like the London Stock Exhange, NASCAR Hall of Fame and Arsenal Media’s BuzzWalls, but what …
Visit Norway, from your subway seat November 11, 2011 by Dave Haynes [vimeo id=”31475670″ width=”600″ height=”350″] A couple of students at the Miami Ad School are getting some attention online for an advertising project that uses LED light bars to create advertising in subway tunnels. The technology – which has been around for a few years now – uses the motion of the subway trains to create …
