Domino’s UK Launches AR-driven Poster Campaign January 5, 2012 by Dave Haynes This is one of those applications of something that I could effectively argue for and against in a debate. A spotted in AdWeek, which saw it in PSFK, the pizza chain Domino’s has developed with Blippar a mobile ordering app for the UK market and is using augmented reality as part of the cool factor marketing …
48-Screen “Social Tree” In Singapore January 5, 2012 by Dave Haynes This is a little after the fact – and I vaguely remember seeing a Tweet over the holidays about it – but nonetheless, here is word about a nice project in Singapore developed to promote the Heineken beer brand. The Social Tree was an 11-metre tall faux Christmas tree erected under a canopy at Singapore’s …
2011: Good, Bad and Fugly (Part 1) December 29, 2011 by Dave Haynes I wasn’t going to do a 2011 look-back thing because frankly, I operate in a little bit of a bubble in my home office and live bait shop, and don’t get out to see enough that I could tell you what really was the best and worst. How do you see everything, or even a …
Japanese Vending Machine Tests Transparent LCDs, Video Analytics December 16, 2011 by Dave Haynes [youtube id=”8pPCIPHTe3M” width=”600″ height=”350″] The Japanese tech news site DigInfo TV has a post and video up about a concept involving a transparent LCD, vending machines and video analytics. This concept model for a next-generation vending machine, which features a see through display, is being developed by Sanden, a large manufacturer of vending machines, in …
Opera goes holographic using projectors, transparent film December 16, 2011 by Dave Haynes This is pretty interesting. There have been virtual and augmented fashion shows using transparent film and projectors, but I’ve never heard of a holographic opera. The projector giant Christie has a case study up on its UK site about a virtual opera, written by Franco Battiato to honor the 16th century Italian philosopher Bernardino Telesio. …
Hyundai Projection-Maps Classic Miami Hotel For Car Promo December 15, 2011 by Dave Haynes [youtube id=”7hUbV8VNYEQ” width=”600″ height=”350″] The whole 3D projection mapping thing is starting to get commonplace, and some of the stuff I have seen lately on videos has been pretty much shrug-inducing. However, while there are projects where creative takes a backseat to technical execution, there are also some very good ones still popping up. Consider …
ScreenReach Testing Mobile Shop And Buy With PayPal December 13, 2011 by Dave Haynes [youtube id=”jsP0oDaYi9I” width=”600″ height=”350″] My friends at interactive mobile start-up ScreenReach have a very intriguing trial project underway with online payment giant PayPal, effectively bridging media on shop windows with a mobile app consumers can use to browse and buy product even when the stores are closed. As reported on The Next Web, “An interface …
DSA does digital signage, but not that DSA December 9, 2011 by Dave Haynes This is kinda funny … I was on Digital Signage Today looking at a story and noticed an ad embedded in the story, to: Get Creative with Digital Signage from DSA Hmmm. The DSA, aka Digital Screenmedia Association, is directly marketing a solution??? And they have a new logo! Well, no. Turns out this is …
NYC impressions, inc. pix December 9, 2011 by Dave Haynes Back at the Bait Shop and home office after three wet, tiring days in New York. Few things are more magical than seeing the city at Christmas time amidst heaving rains, umbrella-destroying wind gusts and people who walk four-abreast on crowded sidewalks, at about a three feet an hour pace. Oh well, Thursday was …
Christie posts video and case study on massive London Stock Exchange project December 5, 2011 by Dave Haynes [vimeo id=”30825185″ width=”600″ height=”350″] Christie Digital has developed and released a nice case study and video that shows us folks on the other side of the Atlantic what that massibe MicroTiles installatiuon at the London Stock Exchange looks like in action. It’s a bit of a drive, so I’ve no idea when I might see …
