Project Profile: Using Digital Signage Tech In Classrooms November 6, 2012 by Super User This is different. The Culinary Program at Okanagan College, a community college in south central British Columbia, is using digital signage gear to demonstrate food handling, preparation and cooking techniques to students. That’s usually been done with big fella mirrors hanging at an angle over the instructor’s table, but that has always meant just one …
Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Super User Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Super User Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
Pinch Smart Devices For Free-Form Video Clusters November 2, 2012 by Super User I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of Technology definitely has some intriguing possibilities. Called Pinch, it’s an interface that connects the displays from multiple touch devices together. When a user places a thumb and index finger on two …
Project Profile: Coke Adds 2X2 Video Wall To S. Korean Vending Machine October 17, 2012 by Super User Interesting project from South Korea. Coca-Cola’s Open Happiness campaign includes a vending machine promotion that encourages people to follow and replicate dance moves, and win free bottles of soda. The footprint is as big as I have even seen for a vending machine, with a full two by two LCD video wall built into a …
Spotted: Royal Bank ATM With Flanking Ad Screen October 5, 2012 by Super User Saw this in my local Shopper’s Drug Mart (Canadian drug chain) while I was in buying feed for the caribou … I’ve seen lots of attempts to put ad screens well above an ATM, and wondered how many people actually noticed them. This is the first time I have seen an ATM with a display …
Project Profile: Interactive Totems In Italian BMW Showrooms October 5, 2012 by Super User BMW dealers in Italy have started using interactive stations on showroom floors to drive information about available financial services for the luxury cars. The German automaker engaged Milan-based multimedia designer Excogitare and digital signage services provider friendlyway, who developed a totem-style freestanding display that functions as a brand marketing display but goes interactive when people …
Project Profile: GE’s 58-Foot Video Wall At New Toronto Facility October 4, 2012 by Super User So the cheeky side of me – and yes there is one – now understands why my energy bill for this summer arrived by forklift. A little bit of it, just a little, perhaps went indirectly for a massive new video wall at a GE Digital Energy facility in suburban Toronto – with GE being …
Project Profile: Jolly Green Giant At Grand Central October 4, 2012 by Super User Here’s video, pix and background on a digital sign/augmented reality/live event mash-up for the Green Giant produce brand, done at Grand Central Terminal in New York City. The One Giant Pledge live used a 30 square metre projection screen in one of the big station’s cavernous halls to do an augmented reality experience targeting families. …
Project Profile: Build-A-Bear’s Interactive-heavy Concept Stores October 4, 2012 by Super User Nanonation continues to have a big part in the Build-A-Bear Workshop retail chain, which has just opened the first of several nerw concept stores in the US. The new Build-A-Bear store design reflects two years of work updating the interactive, digital and overall customer experience in stores. For the unfamiliar, the store is about making …
