Project Profile: Walmart, Mattel Open Virtual Store November 13, 2012 by Dave Haynes I was being swept in a wave of humanity out of Toronto’s Union Station the other day and into a rotunda area that splits the hordes in two directions into the massive underground walkway system below the business district. Right at the fork in the PATH system was this virtual store being run by Walmart and …
Project Profile: Queue Content Gets DSA’s Content Crown November 12, 2012 by Dave Haynes TEP VQ from Two West on Vimeo. Kansas City-based firm Two West does a lot of work for Sprint (also based in KC), including creative that won the DSA Crown last week for Point of Wait (less than $10,000 budget). The work was for Total Equipment Protection, one of the spots used by Sprint in its “merchantainment” channel intended …
Project Profile: Guessing Spice Program Gets DSA Crown November 12, 2012 by Dave Haynes The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware. Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner …
Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Dave Haynes Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Dave Haynes Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Dave Haynes Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
Project Profile: Using Digital Signage Tech In Classrooms November 6, 2012 by Dave Haynes This is different. The Culinary Program at Okanagan College, a community college in south central British Columbia, is using digital signage gear to demonstrate food handling, preparation and cooking techniques to students. That’s usually been done with big fella mirrors hanging at an angle over the instructor’s table, but that has always meant just one …
Project Profile: East Side Mario’s Menu Boards November 6, 2012 by Dave Haynes Aaron Campus of Blink Multimedia – a digital signage-focused creative shop in the Toronto area – sent along pix of work he did for a fast food extension of the restaurant chain East Side Marios. Campus has been doing stuff in this space forever, including some big boards in Times Square, so he understands the …
Project Profile: Four-zone Content In New Thai Fast Casual Cafe November 5, 2012 by Dave Haynes Dee Daa Restaurant Digital Signage Network from ARSENAL MEDIA_DEMO ZONE on Vimeo. Back in late spring I was contacted by an entrepreneur who was in the final stretch of opening a fast casual Thai restaurant – Dee Daa – in midtown Manhattan and needed some help sorting out what to do in terms of the …
Pinch Smart Devices For Free-Form Video Clusters November 2, 2012 by Dave Haynes I haven’t worked out in my head how this could apply to digital signage, but new software developed by researchers at the Tokyo University of Technology definitely has some intriguing possibilities. Called Pinch, it’s an interface that connects the displays from multiple touch devices together. When a user places a thumb and index finger on two …
