Project Profile: Massive Video Room Shows Narrow Bezels Essential November 21, 2012 by Super User Here is the ultimate reference case on why video walls need to use super narrow bezel monitors or display cube tech like MicroTiles or Prysm. Here is a massive, absolutely massive video wall that looks like hell because they spec’d in monitors with wider bezels. Stony Brook University, on the north shore of Long Island …
City 24 7 Touchscreens Start Rolling Out In NYC November 20, 2012 by Super User Photos from Cisco IBSG The first of some 250 touchscreens in New York have started replacing old payphones on the nicer sidewalks of the city. The first two are running in Union Square, and more are coming in a trial program that has the approval of the city. The screens are ad-supported and the city gets …
Project Profile: Texas Tech’s New Business School Video Wall November 20, 2012 by Super User This kinda spanks a chalkboard or even an overhead projector. Texas Tech University’s Rawls College of Business has put up a massive 12 wide by 9 high wall of Christie’s MicroTiles in a primary classroom, using it as a multimedia instruction tool and something of a showpiece for the school. The wall is installed at …
Project Profiles: Barneys Lights Up Massive Holiday Display Using MicroTiles November 15, 2012 by Super User The holiday season is underway in New York City and the windows of the larger, flashier stores are getting dressed up once again. One of the most, at least seemingly, ambitious projects this year appears to be a massive multimedia installation at Barneys. The fashion retailer’s flagship store at 660 Madison Avenue has several configurations …
Project Profile: Walmart, Mattel Open Virtual Store November 13, 2012 by Super User I was being swept in a wave of humanity out of Toronto’s Union Station the other day and into a rotunda area that splits the hordes in two directions into the massive underground walkway system below the business district. Right at the fork in the PATH system was this virtual store being run by Walmart and …
Project Profile: Queue Content Gets DSA’s Content Crown November 12, 2012 by Super User TEP VQ from Two West on Vimeo. Kansas City-based firm Two West does a lot of work for Sprint (also based in KC), including creative that won the DSA Crown last week for Point of Wait (less than $10,000 budget). The work was for Total Equipment Protection, one of the spots used by Sprint in its “merchantainment” channel intended …
Project Profile: Guessing Spice Program Gets DSA Crown November 12, 2012 by Super User The DSA Crown Award for Point of Sale with s content budget of $10,000 or more went to McCormick for its Guess That Spice, with content done by 5th Screen Digital Services and using HP hardware. Spices giant McCormick & Company Inc. opened the doors to its first retail destination, McCormick World of Flavors, in Baltimore’s Inner …
Project Profile: DSA Crowns Monterey Bay’s 150 Feet Of Awesome November 12, 2012 by Super User Gold in the recent DSA Crown awards for content to the Monterey Bay Aquarium and mediaco Inwindow Outdoor, in the Category – Point of Transit ($10,000 or more). The “150 Feet of Awesome” campaign used interactive screens to encourage people to “Share the Experience, and Share the Love” of the west coast marine center (been …
Project Profile: DSA Crown-winning BBVA Roll-out November 12, 2012 by Super User Here’s another look at the BBVA bank job in Spain that won the DSA Crown Award: Category – Point of Wait ($10,000 or more) Gold: BBVA Flagship, submitted by John Ryan As I wrote earlier this year: The Spanish bank BBVA went big on digital at its newly opened flagship branch in central Madrid. The branch has …
Project Profile: DSA Crown-winning Mercedes “Visualizer” November 12, 2012 by Super User Here’s the DSA Crown award winner from last week in: Category – Point of Sale (content budget less than $10,000) Gold: Mercedes-Benz “Visualizer,” submitted by Scala and Pro-Motion Technology Group This is a nice interactive application, though I wonder how much is new here and how much has been ported from online or apps and …
