Projects: Verizon Opens Over The Top Destination Store December 2, 2013 by Super User Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.’” …
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Super User Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Super User eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Super User Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
Projects: Aerva Rolls Out Big POP Network For Brewer November 19, 2013 by Super User Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer. As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So …
Projects: NCSA Using Digital Signage As It Connects Student Athletes to Scholarships November 16, 2013 by Super User Here’s another great example of a company making an investment in a proper case study video, to tell a stronger story about a video-based project. Signagelive has produced a video about a small but nice job involving the National Collegiate Scouting Association, a for-profit company that connects student athletes with scholarship-granting higher ed schools. NCSA …
Projects: Gorgeous Information Wall At Dutch Airport (With Video) November 15, 2013 by Super User Case Study: Eindhoven Airport Video Wall from SEENSPIRE on Vimeo. I’ve noted a number of times how impactful a great piece of video can be in telling a story about a digital signage project, and lamented how so few companies do it. A crazily high percentage of PR people and marketing managers send me stuff …
Projects: Silver Jeans Gets Big Screens November 14, 2013 by Super User Retailer Silver Jeans Co., which sells guess what, has turned on a new stylized concept store that puts a video wall as its centerpiece. The new concept uses music and video wall technology (from YCD Multimedia) to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept store …
Projects: From Moscow, An Interactive Stupid People Trick That Works November 13, 2013 by Super User I’m not a big fan of what I call Stupid People Tricks involving interactive gesture stations in public places, but this is not bad. First, there’s a genuine reward for getting “engaged” with the thing. Second, the activity has some obvious, tangible tie to the brand and the event tie-in. Third, it’s not all that …
Projects: Eagles Fans Get Their Virtual Game Faces On November 11, 2013 by Super User This is pretty clever. MVP Interactive is running something they call a MorphingStation, branded for Santander Bank, at 2013 home games of the NFL’s Philadelphia Eagles. At a couple of stations set up outside the stadium, fans can walk up and put on virtual helmets, face paint or wigs, or makes themselves bobble-head dolls. Face detection …
