The Best Of 2013 In Digital Signage December 19, 2013 by Dave Haynes It really is impossible to do a proper review and sort of the great things across the whole spectrum of digital signage, from a full year. Undoubtedly, there are some remarkable projects done in parts of the world that I’ll never see … promoted and documented in languages I can’t read. There are products I’ve not …
Projects: Holiday Sidewalk Selfies At Lord & Taylor NYC December 18, 2013 by Dave Haynes I like this street-level interactive project for its simplicity and relevance. Forget about trying to get people to gesture or play games on a busy sidewalk. Just enable holiday shoppers to take a big selfie. Lord & Taylor worked with InWindow Outdoor this season to do something interactive with their iconic holiday window displays. A …
Projects: WestJet’s Christmas Miracle Interactive Station December 16, 2013 by Dave Haynes This thing has 27 million-plus views, but if you’ve not had a look, here’s a clever mash-up of interactive screen, live video conference and rapid-fire event planning put together for Canadian air carrier WestJet.
Projects: Raven’s New Lobby Design Builds In Digital Wall December 11, 2013 by Dave Haynes Raven Industries in Sioux Falls, South Dakota has redesigned its lobby and built in a nice angular wall of Christie MicroTiles. The company designs and manufactures technical products like precision agriculture (beats me), high performance plastic films and sheeting, and aerospace and surveillance technology. For the lobby, the architect schemed in a 45-degree angle, white-faced wall …
Projects: FirstOntario Lights Up Credit Union Screens December 11, 2013 by Dave Haynes FirstOntario Credit Union has started rolling out a branch-level digital signage network using ADFLOW Networks and intended to promote banking services to customers and prospective accounts. New branches have been outfitted with a minimum of two screens per location, installed in waiting areas, teller locations and vestibules (don’t see that word often anymore). Screens display multiple …
Projects: Christie’s Experiential, Organic, Video-Filled Canadian Lobby December 3, 2013 by Dave Haynes I was in this lobby when you still had to wear a hard hat and safety boots, so it’s very cool to see a video of the fully finished work of Montreal’s Arsenal Media and marketing and technical people at Christie Digital in Kitchener, Ontario. These are three clusters of Christie’s MicroTiles (119 in all) …
Projects: Verizon Opens Over The Top Destination Store December 2, 2013 by Dave Haynes Here’s a video walk and talk piece about Verizon’s new flagship, or destination, store at the giant Mall of America in Minneapolis-St. Paul, MN. This is one of those money is no real object projects where the executive brief from management would have been something along the lines of: “We want a lot ‘Wow Factor.’” …
Projects: Barney’s New York Projection Mapping In Holiday Windows November 21, 2013 by Dave Haynes Christie has lit up a series of holiday display windows at the Barneys New York flagship store in Manhattan, using some very slick, small-scale projection mapping pieces. Called A New York Holiday, the window displays were turned on yesterday. Says the news release: A New York Holiday will premiere November 20th, benefiting the Shawn Carter …
Projects: eBay Brings E-Tailing Into Bricks ‘n Mortar Mall November 20, 2013 by Dave Haynes eBay has been dabbling with shoppable, touchscreen-based windows for a while now, and have now started a fairly serious field experiment and demo in the swish 180-store Westfield San Francisco Centre mall. The online auctioneer and Westfield’s own digital lab group have taken three vacant storefronts in the mall and used a combination of big …
If Google Opened Stores In Malls, What Would They Look Like … November 20, 2013 by Dave Haynes Google has opened a set of pop-up stores – some that more like event marketing/specialty leasing set-ups in courtyards – for the U.S. holiday season. The Winter Wonderlabs are in six US cities, including a big one in NYC’s Bryant Park, right by the skating rink there. The centerpiece is a snow globe thing that …
