Projects: Aerva Rolls Out Big POP Network For Brewer November 19, 2013 by Dave Haynes Boston-based Aerva has pushed out a brief release about a deal that could see as many as 2,000 c-stores in the US installed with a digital POP set-up for a major brewer. As is often the case with big brands, getting formal approval to do PR is as easy as running the Ironman Triathlon. So …
Projects: NCSA Using Digital Signage As It Connects Student Athletes to Scholarships November 16, 2013 by Dave Haynes Here’s another great example of a company making an investment in a proper case study video, to tell a stronger story about a video-based project. Signagelive has produced a video about a small but nice job involving the National Collegiate Scouting Association, a for-profit company that connects student athletes with scholarship-granting higher ed schools. NCSA …
Projects: Gorgeous Information Wall At Dutch Airport (With Video) November 15, 2013 by Dave Haynes Case Study: Eindhoven Airport Video Wall from SEENSPIRE on Vimeo. I’ve noted a number of times how impactful a great piece of video can be in telling a story about a digital signage project, and lamented how so few companies do it. A crazily high percentage of PR people and marketing managers send me stuff …
Projects: Silver Jeans Gets Big Screens November 14, 2013 by Dave Haynes Retailer Silver Jeans Co., which sells guess what, has turned on a new stylized concept store that puts a video wall as its centerpiece. The new concept uses music and video wall technology (from YCD Multimedia) to build customer loyalty within a multi-sensory environment that captures attention and shares the Silver Jeans’ story. The concept store …
Projects: From Moscow, An Interactive Stupid People Trick That Works November 13, 2013 by Dave Haynes I’m not a big fan of what I call Stupid People Tricks involving interactive gesture stations in public places, but this is not bad. First, there’s a genuine reward for getting “engaged” with the thing. Second, the activity has some obvious, tangible tie to the brand and the event tie-in. Third, it’s not all that …
Projects: Eagles Fans Get Their Virtual Game Faces On November 11, 2013 by Dave Haynes This is pretty clever. MVP Interactive is running something they call a MorphingStation, branded for Santander Bank, at 2013 home games of the NFL’s Philadelphia Eagles. At a couple of stations set up outside the stadium, fans can walk up and put on virtual helmets, face paint or wigs, or makes themselves bobble-head dolls. Face detection …
Projects: Macy’s Herald Square In NYC October 25, 2013 by Dave Haynes The biggest department store in the world is now, not surprisingly, turning into the biggest retail digital signage project in the world. Or at least looks like it is. I had about an hour before heading to NYC JFK on Thursday so I zipped down to see the renovations I had been hearing about Macy’s …
Projects: Dubai Mega-Mall Adds Mega Video Wall October 11, 2013 by Dave Haynes Dubai’s Mall of the Emirates is one of the biggest shopping centers on the planet, so it makes a degree of sense that its digital efforts on the 2.4 million sq. ft. property were also going to be big. This is the mall with the indoor ski resort, and also now with a gigantic 9 …
Projects: Huge Digital Mural At Yorkdale Mall (Video) October 10, 2013 by Dave Haynes Here’s a really nice video providing a look at the thinking and execution on a big digital mural on a bulkhead above a Scotiabank branch in Toronto’s Yorkdale Mall. Located in what is the ritziest retail patch in Canada, the mural put together for the bank by Cineplex uses a wide swath of Christie …
Sightings: Projection Mapping In Montreal September 13, 2013 by Dave Haynes I have been up in Montreal the last couple of days and out last night in this terrific city having dinner with clients/friends in the arts district, much of which is now lit up by large format projection systems. Several buildings in the area have been 3D-mapped and are now permanently lit at night with …
