Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors November 26, 2014 by Super User Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look up details or alternatives, and get someone to bring in a larger or smaller size of what’s being tried on. It’s a test starting next week in a Nordstrom in Seattle …
Projects: Interactive Amazon Storefronts In NYC Subway Stops November 25, 2014 by Super User I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual storefronts on the busiest mass transit network in the Americas. The digital kiosks show curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Super User The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Projects: Holiday Windows, Print And Digital, at H&M November 21, 2014 by Super User Here’s a nice video of a combination LED and big print graphics project the NYC-based visual solutions company Duggal just lit up for H&M at its Times Square location. I like it when different mediums get blended to give a display more pop, although getting that visual “pop” is a bit of challenge in the …
Video: Full Loop Of Creative On Billboard That Ate Times Square November 21, 2014 by Super User Here’s a nice extended length video somebody shot using a tripod, or something, showing the content on the Billboard That Ate Times Square. This is opening night content that will run for I dunno how long, but it is a hugely safe bet cool, experiential stuff will be supplanted pretty quickly by more traditional advertising creative. …
Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Super User The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Projects: Four-Storey Tall Herringbone Video Wall In Miami-Area Hotel November 21, 2014 by Super User Here’s 20 Planar Mosaic displays herringboned into a gorgeous, tall video totem at a lux hotel in the Surfside area, near Miami Beach. It’s billed in a press release as the “world’s tallest Planar® Mosaic™ Architectural Video Wall” – a title which (completely respectfully) no one outside of Beaverton, Oregon will view with more than …
Projects: The LED Board That Ate Times Square November 19, 2014 by Super User This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black 3 in 1 LED (10 mm pixel pitch) Playback System Designed, Installed, Monitored and Managed by DMG LED Display installation by North Shore Neon Sign Company Playback System – YCD …
Project: Toronto’s Royal Ontario Museum Projection-Mapped For Centennial Ball November 17, 2014 by Super User Toronto’s Royal Ontario Museum’s amazing geometric facade got projection-mapped by Montreal’s Moment Factory the other night for the ROM’s Centennial Ball. Here’s how Moment Factory describes the night: True to the company’s reputation for creating exceptional environments through storytelling and technology, Moment Factory designed a cohesive, multi-zone experience also inspired by the ROM’s vision of …
Projects: Tidy Menu Boards Served Up For UK Military November 13, 2014 by Super User The UK solutions provider Digital Messaging Company has started rolling out a digital menu system in restaurants run for the UK armed forces by facilities management giant Sodexo. These are images from the first installs at Merville Barracks, Colchester. The set-up works off the PAYD (pay as you dine) system, which offers soldiers a number of different …
