Projects: New Sports Experts Store Goes Big On Video December 10, 2014 by Dave Haynes Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital. Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes: a six-screen digital mosaic window to capture the attention of passersby; large-format portrait …
Projects: Light Up House For Holidays With LCD Panels And Raspberry Pis December 9, 2014 by Dave Haynes This exists. The CEO of a company built on moving a lot new and surplus LCD panels is tinkering around with hanging a row of Sharp 6.5-inch LCDs off the rain gutters of his Southern California house, the content driven by Raspberry Pis at each panel, and another Pi functioning as the server. Randy Schafer, …
Projects: Boston University’s Video Promo Wall For Research Projects December 8, 2014 by Dave Haynes This is a nice project involving a 10ft wide by 6ft high collaboration video wall designed to drive student engagement and facilitate hands-on learning at the College of Engineering at Boston University. The wall uses Prysm’s laser phosphor display tiles, and is running content that bridges science and art, as developed by a Boston content …
Projects: Interactive Dutch Masters December 8, 2014 by Dave Haynes This is a bit old, but interesting. Paintings by Dutch masters like Rembrandt were brought back to life when Amsterdam’s famed Rijksmusem was re-opened after extensive renovations. Dutch telecom provider KPN, the museum’s main corporate sponsor, celebrated the re-opening by commissioning a promotional campaign that ran on digital display posters in Amsterdam’s and Rotterdam’s …
Projects: Nike Flagship Store, Gang-nam, Seoul December 4, 2014 by Dave Haynes Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store on the Gang-nam shopping street in Seoul that I’ve not seen before and liked. They used transparent displays at least three different ways – one in particular in a subtle, intriguing …
Projects: Holt Renfrew At Toronto Yorkdale November 28, 2014 by Dave Haynes Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country and where established retailers put in a lot of money to draw in crowds. Holt Renfrew equates kinda sorta to a Neiman Marcus store in the US – a decades-old luxury …
Projects: Nordstrom, eBay Testing Interactive Dressing Room Mirrors November 26, 2014 by Dave Haynes Retailer Nordstrom is working with eBay on interactive dressing room mirrors that let shoppers see how they look in real clothes, but then let them look up details or alternatives, and get someone to bring in a larger or smaller size of what’s being tried on. It’s a test starting next week in a Nordstrom in Seattle …
Projects: Interactive Amazon Storefronts In NYC Subway Stops November 25, 2014 by Dave Haynes I’m not sure about this … Digital information kiosks on NYC subway platforms are showcasing custom-built transactional ads from Amazon.com, creating temporary virtual storefronts on the busiest mass transit network in the Americas. The digital kiosks show curated products from Amazon’s Consumer Electronics Holiday Gift Guide, showcasing select products to 1.2 million riders per day. …
Projects: Virtual Santa HQ At US Malls November 24, 2014 by Dave Haynes The days of it just being enough to park your kid on Santa’s lap and maybe pay for a pic appear to be fading as shopping malls in the U.S. – and no doubt elsewhere – are layering in technology to make the thing both experiential and branded. With it being sooo much easier to …
Projects: Holiday Windows, Print And Digital, at H&M November 21, 2014 by Dave Haynes Here’s a nice video of a combination LED and big print graphics project the NYC-based visual solutions company Duggal just lit up for H&M at its Times Square location. I like it when different mediums get blended to give a display more pop, although getting that visual “pop” is a bit of challenge in the …
