Projects: Ford Gets Touchy For Its Truth About Trucks December 17, 2014 by Super User This is a very nice deal … for someone. As many as 1,900 Ford dealers in the U.S. may deploy a new Truth About Trucks interactive touch product-information kiosk in their showrooms – a set-up designed to help move more Ford F-150 trucks. Much poking around has got me no closer to determining what vendors are …
Make Grand Visual’s Twitter-Powered Santa Dance December 16, 2014 by Super User The UK-based Digital OOH creative shop Grand Visual has a nice little Christmas promo going – a Twitter-powered dancing Santa. For this year’s seasonal festivities our technologists, Jon Jones and Mike Farrance, have come up with a fun little bit of tech to get you — and our team — in the Christmas mood. Meet …
Projects: Northern Lights Welcome Holt Renfrew Shoppers December 15, 2014 by Super User Your word for today is thud, as in the sound involved when the invoice for this lovely creative comes in from Montreal’s Moment Factory, which has again done the video wall outside the Toronto Yorkdale location of Canadian lux retailer Holt Renfrew. This is a place where you can drop $125 on what us regular …
Projects: Interactive Selfie Booth Welcomes, Informs College Freshmen December 12, 2014 by Super User This is a smart use of an interactive digital sign, combining the base functionality of an information station with a magnetic, playful piece that draws people to the device. Robert Morris University – a 5,000 student college in Pennsylvania – wanted a better way to communicate with and direct new students during orientation week …
Projects: New Sports Experts Store Goes Big On Video December 10, 2014 by Super User Sports Experts is a mid-sized sporting goods chain with 71 stores throughout Canada, including a new one in Ottawa (Bayshore Shopping Centre) that makes big use of in-store digital. Montreal-area solutions provider Groupe Viva put together a digital program for the store that includes: a six-screen digital mosaic window to capture the attention of passersby; large-format portrait …
Projects: Light Up House For Holidays With LCD Panels And Raspberry Pis December 9, 2014 by Super User This exists. The CEO of a company built on moving a lot new and surplus LCD panels is tinkering around with hanging a row of Sharp 6.5-inch LCDs off the rain gutters of his Southern California house, the content driven by Raspberry Pis at each panel, and another Pi functioning as the server. Randy Schafer, …
Projects: Boston University’s Video Promo Wall For Research Projects December 8, 2014 by Super User This is a nice project involving a 10ft wide by 6ft high collaboration video wall designed to drive student engagement and facilitate hands-on learning at the College of Engineering at Boston University. The wall uses Prysm’s laser phosphor display tiles, and is running content that bridges science and art, as developed by a Boston content …
Projects: Interactive Dutch Masters December 8, 2014 by Super User This is a bit old, but interesting. Paintings by Dutch masters like Rembrandt were brought back to life when Amsterdam’s famed Rijksmusem was re-opened after extensive renovations. Dutch telecom provider KPN, the museum’s main corporate sponsor, celebrated the re-opening by commissioning a promotional campaign that ran on digital display posters in Amsterdam’s and Rotterdam’s …
Projects: Nike Flagship Store, Gang-nam, Seoul December 4, 2014 by Super User Nike almost always does a nice job with its use of in-store digital, and there were some things in the apparel giant’s flagship store on the Gang-nam shopping street in Seoul that I’ve not seen before and liked. They used transparent displays at least three different ways – one in particular in a subtle, intriguing …
Projects: Holt Renfrew At Toronto Yorkdale November 28, 2014 by Super User Yorkdale is by most measures Canada’s premium shopping mall – the place where most luxury retailers establish their first flagship store in the country and where established retailers put in a lot of money to draw in crowds. Holt Renfrew equates kinda sorta to a Neiman Marcus store in the US – a decades-old luxury …
