Video: Full Loop Of Creative On Billboard That Ate Times Square November 21, 2014 by Dave Haynes Here’s a nice extended length video somebody shot using a tripod, or something, showing the content on the Billboard That Ate Times Square. This is opening night content that will run for I dunno how long, but it is a hugely safe bet cool, experiential stuff will be supplanted pretty quickly by more traditional advertising creative. …
Projects: Tesco Responds To Disappointed Tweet With Giant Wall Of Christmas November 21, 2014 by Dave Haynes The London-based experiential design studio Immersive did a pretty spectacular Christmas promotion for grocer giant Tesco in the northern England town of Wigan, responding a tweet about a missing Christmas element on the local store by installing some 500 sq metres of panels holding more than 8 million LED lights. The stunt was for A …
Projects: Four-Storey Tall Herringbone Video Wall In Miami-Area Hotel November 21, 2014 by Dave Haynes Here’s 20 Planar Mosaic displays herringboned into a gorgeous, tall video totem at a lux hotel in the Surfside area, near Miami Beach. It’s billed in a press release as the “world’s tallest Planar® Mosaic™ Architectural Video Wall” – a title which (completely respectfully) no one outside of Beaverton, Oregon will view with more than …
Projects: The LED Board That Ate Times Square November 19, 2014 by Dave Haynes This just lit up about 45 minutes ago. It’s a beast. The tech details: 245,760 LEDs 10,048 x 2,396 Pixels Resolution Mitsubishi AVL-ODT10 Real Black 3 in 1 LED (10 mm pixel pitch) Playback System Designed, Installed, Monitored and Managed by DMG LED Display installation by North Shore Neon Sign Company Playback System – YCD …
Project: Toronto’s Royal Ontario Museum Projection-Mapped For Centennial Ball November 17, 2014 by Dave Haynes Toronto’s Royal Ontario Museum’s amazing geometric facade got projection-mapped by Montreal’s Moment Factory the other night for the ROM’s Centennial Ball. Here’s how Moment Factory describes the night: True to the company’s reputation for creating exceptional environments through storytelling and technology, Moment Factory designed a cohesive, multi-zone experience also inspired by the ROM’s vision of …
Projects: Tidy Menu Boards Served Up For UK Military November 13, 2014 by Dave Haynes The UK solutions provider Digital Messaging Company has started rolling out a digital menu system in restaurants run for the UK armed forces by facilities management giant Sodexo. These are images from the first installs at Merville Barracks, Colchester. The set-up works off the PAYD (pay as you dine) system, which offers soldiers a number of different …
Projects: New NYC Landmark Fulton Center Opens Doors With 52-Screen Network November 10, 2014 by Dave Haynes There’s a new gotta-go-see digital signage landmark in New York – this one a massive new transit hub in lower Manhattan called the Fulton Center. The center opened today and will eventually house by next spring five levels of retail run by Westfield Properties, which manages the overall property for the MTA. The centerpiece of …
Projects: L.A. Interactive Fan Zone November 10, 2014 by Dave Haynes The home area for the Los Angeles Kings (hockey) and Clippers (hoop) now has a new fan zone set-up aimed at driving fan engagement. The LA Interactive zone launched Saturday night at the Staples Center on the venue’s main concourse. The set-up includes a 6-by-13 foot LED video wall, an 8-by-5 foot Ultra HD video wall, three …
Projects: The Big Picture 664-Panel Video Wall In Singapore November 9, 2014 by Dave Haynes A video post via Andrew Neale at DailyDOOH led me to a Dataton news release from a year ago about what is billed as the largest HD video wall on the planet. It’s been my experience that there’s always something else, somewhere, that’s bigger, faster or whatever … but this is certainly one big-ass video …
Video: NYC Bagel Shop Goes Digital November 7, 2014 by Dave Haynes This a nicely packaged, gentle promo piece for Samsung’s recently launched Smart Signage TV solution aimed square at the S in the SMB market. Small businesses can pick up a display at a big box and pretty quickly have a digital sign set-up. I also like it because it features Michael O’Halloran – one of …
