Projects: Wayfinding Stations As Art In Miami’s Aventura Mall July 10, 2015 by Dave Haynes The very upscale Aventura Mall in Miami has added a set of seven interactive directories to help shoppers find their way around the 2.7 million-square-foot facility. There’s nothing all that new about digital wayfinding in malls, but what’s distinct here are custom enclosures designed by architects, by a gloriously named Brooklyn, NY firm, Snarkitecture. …
Projects: Retailer Target Debuts Digital-Filled IoT Open House July 9, 2015 by Dave Haynes American mass merchandise retailer Target has opened a connected home store, immediately below a full store, at a San Francisco shopping center – with the aim of putting all the Internet of Things digital thermostats and door locks and so on in context. It’s one thing, the retailer reasons, to see these kinds of gadgets in …
Menuat Puts Creative First With Menu-Board Offer July 9, 2015 by Dave Haynes I got into a yelling match at Infocomm last month with a guy named Jeff Charette, CEO of a cool little startup called Menuat. We were hollering at each other, from a foot away, because we were at a big vendor’s networking party and the band was louder, I swear, than Metallica – even though …
Projects: The Source Opens Its First Experiential Format Store July 7, 2015 by Dave Haynes Canadian gadget retailer The Source – once known as Radio Shack up here – has opened its first experiential format store in an ongoing effort to “reinvent” the brand and shopping experience. The store is at Toronto’s Yorkdale Mall – arguably the ritziest mall in Canada and where most retailers have flagships, if they have flagship locations. …
Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways July 7, 2015 by Dave Haynes Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its …
How to Save Lives With Digital Signage June 24, 2015 by Brandon Harp GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a …
Projects: A Movie And A Craft Beer June 15, 2015 by Dave Haynes Flix Brewhouse is an interesting movie theater chain in that it pairs the big screen with the tall glass – the latter used for the output of the micro brewery that Flix runs onsite. Yes, you can sip a craft beers and watch a flick in a theatre. This is second only in awesomeness to …
Projects: Jurassic World’s Dinosaurs Dominate London’s Waterloo Station June 15, 2015 by Dave Haynes JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. including an immersion zone that blends …
Projects: Tiny Virtual Chef Fires Up Meal For Belgian Diners June 12, 2015 by Dave Haynes This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech …
Projects: The Digital Interactive Window That Isn’t June 12, 2015 by Dave Haynes Via Adweek Just watch the video … https://www.youtube.com/watch?v=NVDsMt1Ues8 Very clever, however a New Yorker who walks by the thing regularly says it was often down and out …
