How JFK Is Using Real-Time Data Screens At TSA Screening August 24, 2015 by Dave Haynes Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. This tech won’t really achieve any of those three, but it will at least make …
Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat August 24, 2015 by Dave Haynes Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. AdAge reports how the brand’s “Style Your Life” campaign helped more than double its number of WeChat followers, from 400,000 when the campaign launched last year …
Projects: Book Comes To Life In Silicon Valley Mall Display August 20, 2015 by Dave Haynes Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. The base idea was to borrow on the set-up of a shop window, but pull it into the middle …
Projects: Sharing A Coke In Times Square August 19, 2015 by Dave Haynes Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
Projects: Singapore Celebrates 50th With Giant Projection-Mapping Show August 11, 2015 by Dave Haynes Singapore has turned into the centre of the universe when it comes to projection mapping, with seemingly more of that happening there than in the rest of the world combined. Consider how the nation’s 50th birthday was celebrated yesterday, with mapping done at three locations and using more than 120 of Christie’s projectors. Most of …
Projects: iGotcha Serves Interactive Tennis App For Canadian Bank August 10, 2015 by Dave Haynes Customers at select National Bank of Canada branches are getting a taste of pro tennis this month, through a mobile to digital signage interactive promotion put together by Montreal’s iGotcha Media. The promo in select branches supports the bank’s sponsor of the Rogers Cup pro tennis tournament that’s on right now in Montreal and Toronto …
Nice Tunnel, Shame About The Screens July 31, 2015 by Dave Haynes If you fly into Toronto via the little island airport just off downtown, it’s great in just about every way. Handy. Great view coming in and leaving. Fun carrier in Porter Airlines. But the island airport was always accessible only by what has to be among the shortest ferry rides in existence. The handy airport …
Unvertising Finds Way To LED Billboards July 27, 2015 by Dave Haynes A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. The effort is likened by Boston artist Brian Kane to the healing tool in Photoshop, …
Maybe It’s A VERY Subtle Microsoft Ad? July 23, 2015 by Dave Haynes I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have …
Projects: Low-Rent Digital Signage At MSP July 22, 2015 by Dave Haynes My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse …
