Nice Tunnel, Shame About The Screens July 31, 2015 by Super User If you fly into Toronto via the little island airport just off downtown, it’s great in just about every way. Handy. Great view coming in and leaving. Fun carrier in Porter Airlines. But the island airport was always accessible only by what has to be among the shortest ferry rides in existence. The handy airport …
Unvertising Finds Way To LED Billboards July 27, 2015 by Super User A visual artist is running a temporary public art installation on digital billboards on US interstate freeways – showing nature scenes instead of all those ads for mortgage brokers and career colleges – as moments of relief for daily commuters. The effort is likened by Boston artist Brian Kane to the healing tool in Photoshop, …
Maybe It’s A VERY Subtle Microsoft Ad? July 23, 2015 by Super User I tend to give a pass to small start-ups and teeny companies that have dead screens or error messages, as they have limited resources and in many cases are learning hard but good lessons about operations. But Outfront Media – until recently known as CBS Outdoor – showing giant Windows errors because they didn’t have …
Projects: Low-Rent Digital Signage At MSP July 22, 2015 by Super User My two-day micro-vacation is done and I am back in airports again – Minneapolis-St. Paul at the moment. Spotted this at some men’s shop on the main retail concourse post-security: Two screens in the flanking entry windows, each showing the website, and not even in kiosk mode so all the header and footer crap, and mouse …
Projects: Wayfinding Stations As Art In Miami’s Aventura Mall July 10, 2015 by Super User The very upscale Aventura Mall in Miami has added a set of seven interactive directories to help shoppers find their way around the 2.7 million-square-foot facility. There’s nothing all that new about digital wayfinding in malls, but what’s distinct here are custom enclosures designed by architects, by a gloriously named Brooklyn, NY firm, Snarkitecture. …
Projects: Retailer Target Debuts Digital-Filled IoT Open House July 9, 2015 by Super User American mass merchandise retailer Target has opened a connected home store, immediately below a full store, at a San Francisco shopping center – with the aim of putting all the Internet of Things digital thermostats and door locks and so on in context. It’s one thing, the retailer reasons, to see these kinds of gadgets in …
Menuat Puts Creative First With Menu-Board Offer July 9, 2015 by Super User I got into a yelling match at Infocomm last month with a guy named Jeff Charette, CEO of a cool little startup called Menuat. We were hollering at each other, from a foot away, because we were at a big vendor’s networking party and the band was louder, I swear, than Metallica – even though …
Projects: The Source Opens Its First Experiential Format Store July 7, 2015 by Super User Canadian gadget retailer The Source – once known as Radio Shack up here – has opened its first experiential format store in an ongoing effort to “reinvent” the brand and shopping experience. The store is at Toronto’s Yorkdale Mall – arguably the ritziest mall in Canada and where most retailers have flagships, if they have flagship locations. …
Projects: Augmented Reality Video Wall Fills French Grocery Carts In Surprising Ways July 7, 2015 by Super User Via PSFK This is a clever use of augmented reality that happily doesn’t require the experience to happen through the lens of a smartphone screen. The French supermarket chain Système U used gesture cameras, software and a large video wall at a store to deliver a fun way of communicating the origins of some of its …
How to Save Lives With Digital Signage June 24, 2015 by Brandon Harp GUEST POST – Emily Carroll, Prendi Driving behind big semi-trailers can be intimidating or, for the impatient drivers like myself, frustratingly slow. So when driving down an open two-lane road, what appears to be an empty lane quickly turns into a tempting chance to overtake. It is in these situations that we unfortunately see a …
