Projects: Giant LED Traffic Totem Lights Up In Kazakhstan August 31, 2015 by Super User Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two …
The Digital QSR Future Is Now … But Ya Gotta Like Quinoa August 31, 2015 by Super User A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Super User The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
Projects: Empire State Building Gets Projection-Mapped To Aid Endangered Species August 26, 2015 by Super User I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. On August 1st one side of the iconic skyscraper – 375 feet high and …
How JFK Is Using Real-Time Data Screens At TSA Screening August 24, 2015 by Super User Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. This tech won’t really achieve any of those three, but it will at least make …
Projects: Uniqlo Powers Digital Selfies Using In-Store Screens & WeChat August 24, 2015 by Super User Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. AdAge reports how the brand’s “Style Your Life” campaign helped more than double its number of WeChat followers, from 400,000 when the campaign launched last year …
Projects: Book Comes To Life In Silicon Valley Mall Display August 20, 2015 by Super User Speciality display maker Volanti Displays, based just south of Silicon Valley, teamed up recently with a nearby luxe shopping mall – Westfield Valley Fair – on a very different digital window used to promote the Michael Kors fashion line. The base idea was to borrow on the set-up of a shop window, but pull it into the middle …
Projects: Sharing A Coke In Times Square August 19, 2015 by Super User Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. A camera then snapped an image of that story …
Projects: Singapore Celebrates 50th With Giant Projection-Mapping Show August 11, 2015 by Super User Singapore has turned into the centre of the universe when it comes to projection mapping, with seemingly more of that happening there than in the rest of the world combined. Consider how the nation’s 50th birthday was celebrated yesterday, with mapping done at three locations and using more than 120 of Christie’s projectors. Most of …
Projects: iGotcha Serves Interactive Tennis App For Canadian Bank August 10, 2015 by Super User Customers at select National Bank of Canada branches are getting a taste of pro tennis this month, through a mobile to digital signage interactive promotion put together by Montreal’s iGotcha Media. The promo in select branches supports the bank’s sponsor of the Rogers Cup pro tennis tournament that’s on right now in Montreal and Toronto …
