Projects: Moscow Lights Up Giant 370-Meter Wide Projection Map Show October 12, 2015 by Dave Haynes Via AV Interactive This is one BIG projection mapping projected – described as a world record for this kind of tech. The 370-metre facade of the Ministry of Defence in Moscow was bathed in light from 142 digital projectors across six towers. For the metric impaired, that’s roughly four football fields wide. It was for a recent …
Projects: Morgan Stanley Switches On Data-Driven Times Square Displays September 21, 2015 by Dave Haynes The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. It is described as data visualization, …
Projects: Toronto’s Union Station Ties Up Ads With LED September 18, 2015 by Dave Haynes Anyone who commutes into Toronto by rail can tell you what a confused, awful mess its main rail station has been for many years, and fortunately the long-running effort to spruce it up is starting to be revealed. The new York Concourse area opened recently – and it doesn’t feel like a basement storage hall for …
Projects: Rockwell Puts Its Merchandising Screens On Rollers September 11, 2015 by Dave Haynes Here’s an interesting digital merchandising set-up I bumped into at my local Canadian Tire store – a big dedicated store within a store zone for the power tool maker Rockwell. What caught my eye were screens on both sides that were set up on roller tracks, so that they could be pulled left or right …
Projects: New Tech Center Makes Big Visual Statement With LED Columns September 3, 2015 by Dave Haynes This is the new Technology Center of Excellence that connectivity and IT services firm CenturyLink has opened in Monroe, Louisiana – with 37,000 square feet of nanotechnology glass that tints automatically and three big NanoLumens wrap-around displays inside. Opened earlier this year, the building alone makes a pretty big statement, but the company wanted to amplify that with …
Projects: Brown-Forman’s Interactive Liquor Wall At HQ September 1, 2015 by Dave Haynes This is a big 3×3 touch interactive video wall designed exclusively for Brown-Forman, makers of Jack Daniels and all kinds of other booze, at its Louisville, Kentucky headquarters. An interactive bottle carousel showcases all the liquor brands, and includes directional audio for what’s described as a multi-sensory experience. The experience was conceived and developed by Array Interactive …
Projects: Giant LED Traffic Totem Lights Up In Kazakhstan August 31, 2015 by Dave Haynes Here’s a very nice, very different take on using LED boards along highways. Instead of endless ads for lawyers and auto dealers and casinos, this vertical LED totem that just lit up in Almaty, Kazakhstan runs traffic information. The 10 mm pixel pitch unit, installed by Billboard Video LED Engineering, is 7 meters high by two …
The Digital QSR Future Is Now … But Ya Gotta Like Quinoa August 31, 2015 by Dave Haynes A new San Francisco eatery called Eatsa has gone as far as I have ever seen integrating digital into its customer experience – actually removing visible staffing from the mix. Ordering is all done by tablets, payment is all by plastic, a big video wall promotes the overall product and lets customers know order status, and …
Projects: Birmingham Gets Its Own Advertising Eyes Of Sauron August 27, 2015 by Dave Haynes The central rail station in one of the UK’s largest cities – Birmingham – is having a trio of giant eye-shaped LED ad boards installed – there to message to passengers and pay their way through advertising contracts. The redeveloped New Street station will be the first in the UK to feature these sorts of …
Projects: Empire State Building Gets Projection-Mapped To Aid Endangered Species August 26, 2015 by Dave Haynes I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. On August 1st one side of the iconic skyscraper – 375 feet high and …
