Projects: A&W Canada Goes Digital With Menus November 9, 2015 by Dave Haynes A&W Food Services of Canada Inc, or A&W as we’re going to call them, has announced it is going digital with its menus at the roughly 850 stores across the Frozen North. The rollout has already started, running on software and services, like creative, from Cineplex Digital Networks, aka EK3. “We are extremely pleased with our …
Projects: Billboard Mapping In Milan November 9, 2015 by Dave Haynes Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector …
Projects: Spanish Tile Manufacturer’s Giant LED Lobby Wall In NYC November 6, 2015 by Dave Haynes I was walking back from a dinner in New York the other night, and passing byMadison Square Park, saw this very large, very crisp, very beautiful LED wall installation in the lobby of a period office building. It is the US headquarters building for the Spanish ceramic tile manufacturer PORCELANOSA, and the fine pixel pitch …
Projects: 106 Feet Of Indoor LED At Salesforce HQ November 2, 2015 by Dave Haynes Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks. The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by …
Projects: The Biggest Indoor Projection Map Project In US October 26, 2015 by Dave Haynes Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. Solutions provider Technomedia describes the “Grand Hall Experience” as the largest permanently installed indoor …
Projects: Microsoft Opens Massive Flagship Store in NYC October 26, 2015 by Dave Haynes This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a …
Projects: Red Rock Bets On Fine Pixel Pitch LED Walls In Sports Book Upgrade October 20, 2015 by Dave Haynes The Red Rock Resort on the western outskirts of Las Vegas has replaced an aging projection wall in its sports book area with a giant 1,730 square feet of 2.5 mm fine pixel pitch LED modules, creating what’s touted to be the largest installation of its kind in North America. The displays also have three …
Projects: Armodilo Keeps Eatsa’s Screens Good Looking And Up October 19, 2015 by Dave Haynes Remember that cool automated QSR in San Francisco that was reminiscent of a ’50s automat diner? Turns out the ordering screens come from just up the road from me in St. Jacob’s, Ontario, from the nice folks (and loyal 16:9 sponsors) at Armodilo Display Solutions. Here’s a post by Armodilo about the install at Eatsa, which …
Projects: Christie’s Experiential Networks Adds Emagine Cinema October 15, 2015 by Dave Haynes Christie is continuing to roll out its Christie Experiential Networks digital signage/digital OOH program in cinemas across the US, among the latest the Emagine Palladium theatre in Birmingham, Michigan. The new moviehouse is part of Michigan-based Emagine Entertainment, and is among 200 or so Christie plans to have installed this year with a lobby-based, ad-supported network. …
The Virtual Dressing Room Goes To The Museum October 14, 2015 by Dave Haynes The virtual dressing room thing right in a retail environment escapes me a little bit (being old, male and clueless never helps), but a software company that specializes in this stuff recently showcased an interesting, very different use for the tech at a famed museum. Zugara was one of a short list of companies asked …
