Projects: GM Canada Rolling Out Screens Across Auto Dealership Network November 15, 2015 by Super User A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. I have direct experience going dealer to dealer selling the digital signage dream …
Projects: Lowe’s Goes Virtual To Squeeze More SKUs Into NYC Stores November 12, 2015 by Super User Commercial space is insanely expensive in Manhattan, so if a big box store wants to have a footprint in New York City it has to slim down the number of SKUs it has on hand and get creative with how products are marketed. One of the ways the DIY chain Lowe’s is doing that is …
Projects: Using Slick Kiosks To Change Company Culture November 11, 2015 by Super User This is an interesting take on how something as simple as a kiosk pedestal can influence company culture. The gaming company Kabam redesigned the lobby of its San Francisco offices to celebrate the completion of a new product Star Wars: Uprising, it did up a Star Wars scene and layered in a pair of illuminated tablet-powered AURA kiosks from …
Projects: The Space Needle’s 20-Foot Wide SkyPad November 10, 2015 by Super User The CBS Morning News had a piece this morning about new technologies that have spruced up the 53-year-old Space Needle tower in Seattle, and the element that caught my eye was something it calls the SkyPad. Developed and guided by the local studio Belle & Wissell, the SkyPad interactive wall is a set of tiled …
Projects: A&W Canada Goes Digital With Menus November 9, 2015 by Super User A&W Food Services of Canada Inc, or A&W as we’re going to call them, has announced it is going digital with its menus at the roughly 850 stores across the Frozen North. The rollout has already started, running on software and services, like creative, from Cineplex Digital Networks, aka EK3. “We are extremely pleased with our …
Projects: Billboard Mapping In Milan November 9, 2015 by Super User Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector …
Projects: Spanish Tile Manufacturer’s Giant LED Lobby Wall In NYC November 6, 2015 by Super User I was walking back from a dinner in New York the other night, and passing byMadison Square Park, saw this very large, very crisp, very beautiful LED wall installation in the lobby of a period office building. It is the US headquarters building for the Spanish ceramic tile manufacturer PORCELANOSA, and the fine pixel pitch …
Projects: 106 Feet Of Indoor LED At Salesforce HQ November 2, 2015 by Super User Part of the renovations done at the Fremont Street, San Francisco offices of CRM software giant Salesforce was a vast hi-rez LED wall on the lobby wall outside the elevator banks. The company used 4 mm pixel pitch LED modules, which rolls up to some 7 million pixels on a canvas 106 feet wide by …
Projects: The Biggest Indoor Projection Map Project In US October 26, 2015 by Super User Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. Solutions provider Technomedia describes the “Grand Hall Experience” as the largest permanently installed indoor …
Projects: Microsoft Opens Massive Flagship Store in NYC October 26, 2015 by Super User This would have cost Microsoft a couple of bucks – a massive five-level shop on 5th Avenue in New York that is, happy to see, even more about screens than the 110 other screen-heavy stores it already has operating out in the market. This one has 22,000 square feet of space, and the signature is a …
