Screen network as guinea pig recruiter May 26, 2008 by Dave HaynesI am huge fan of anyone coming into this space who decides to go at it a little differently – and the newly announced Digi-AdServices Network certainly qualifies. This is the well-mined approach of putting screens in waiting rooms because of the defined audience and long dwell times. But the big difference is that the …
MSNBC's Spectra news viewer a very different spin May 26, 2008 by Dave HaynesI have been fiddling for a few days now with MSNBC’s Flash-based news viewer, which takes a dramatically different approach to visual presentation of news headlines. Instead of news tickers or simple, stacked headlines, this is a color-coded tornado of Flash cards that swirl in a vortex on the screen. Spectra merges the news spectrum …
MediaPost launches Digital Outsider May 26, 2008 by Dave HaynesMediaPost editor Joe Mandese has been very active in reporting about the agency and corporate sidfe of this industry, and he and his bosses have stepped it up a bit this week by launching a new online piblication called Digital Outsider. The first version is a single article explaining why he’s started this, and what …
100,000 and counting May 26, 2008 by Dave HaynesJust noticed the counter went past 100,000 this weekend. It says hits but I think that means either page views or visitors. Whatever the case, I thought it was pretty cool when I went past 25 one day, back when I started. The little Clustr Map thingdoodle that tracks inbound IP addresses suggest people have …
EK3 changes gears with entry level offer May 23, 2008 by Dave HaynesLondon, Canada-based EK3 Technologies has been around the marketplace for many, many years, and its calling card has long been the deal it won to get screens in the menu boards of some 3,000 Tim Horton’s coffee and donut shops in Canada. The company (note: competitors of mine) have long positioned themselves as an enterprise-level …
Traveling … May 23, 2008 by Dave Haynes Sorry about the lack of posts. I have been traveling, soaking up the glamor of five hour plane rides with toddlers who could rotate their heads 360 degrees and regional jets so small I could pretty much rest my chin on my knees. Coming soon … aka when I get a plane ride that allows …
Multi-touch is cool, but … May 16, 2008 by Dave Haynes[youtube=http://www.youtube.com/watch?v=JOckVTgWBr4] I bumped into yet another post and accompanying video about multi-touch touch screen applications that allow users to manipulate things on a screen without a mouse or keyboard. Yet again, it’s all very cool to look at and if you have happy feet, the video like all the others has some slightly-dated techno track …
Mobile ad CPMs well above those for DS marketplace May 16, 2008 by Dave HaynesMobile advertising is a very different kettle of fish than digital screens, but there are things to be learned from what’s happening in that space. MediaBuyerPlanner had a piece Friday reporting a few things of note that spilled out of a mobile advertising conference in LA. 1 – CPMs – A Verizon exec said the …
The industry cull is underway May 16, 2008 by Dave HaynesI have been hearing lots of stories lately about networks in Canada and the US huffing and wheezing away as they try to generate the sort of ad revenues needed to move forward. UK and European blogs have also been reporting lately of the business failures of Big Media Group in England, Digital Poster in …
Adcentricity makes US foray official; opens office in Manhattan May 16, 2008 by Dave Haynes Adcentricity founder Rob Gorrie has been spending most of his time in New York for at least a couple of months now, but his company made it official this week by announcing the opening of its NYC office. “The new office will allow us to spend more ongoing, quality time and effort with our network, …
