MediaPost editor Joe Mandese has been very active in reporting about the agency and corporate sidfe of this industry, and he and his bosses have stepped it up a bit this week by launching a new online piblication called Digital Outsider.
The first version is a single article explaining why he’s started this, and what to expect.
So I hope you’ll sample the early editions of the Digital Outsider and that you’ll decide to subscribe. The writers will change from week to week. So will the content – ranging from trends, marketplace analysis, profiles, interviews, and how-to type material. One thing that will remain consistent, is its focus: It will always be outside the box.
The Digital Outsider appears to be sponsored by my masters, though that’s not why I am telling you all this.