The shame of shameless self-promotion June 17, 2008 by Dave HaynesSo I am sitting at the Strategy Institute conference, listening to “Software Options: A Framework for Selection to Ensure Interoperability, Fit and Success.” I know this is going to be one of those vendor-driven things of nominal value, but this one was particularly useless because of the first guy up. We won’t say who, but …
Using DS to keep a campus safe June 16, 2008 by Dave HaynesYou can tell alot about the quality of the presentations at a conference by how many people are firing up their laptops and fiddling about with their BlackBerries. Suffice to say, there was a fair amount of idle email checking this morning during the opening presentations at the Strategy Institute’s conference here in Las Vegas, …
TruMedia prez calls for proactive privacy policy to counter NY Times fuss June 10, 2008 by Dave HaynesUndoubtedly concerned that other journalists will steadily recycle that torqued New York Times article about the privacy horrors of face tracking, the president of one of those audience measurements has written a letter to the newspaper suggesting he and his competitors expressly promise they will not store images of consumers or other information that could …
OVAB chair promises guidelines by early summer June 6, 2008 by Dave HaynesThe latest Media Post Digital Outsider has a Q and A with an old post-merger boss, Mike DiFranza of Captivate Network, who talks about where the company has been and where its going. DiFranza is also one of the founders and the current chair of OVAB, and he talked about the much anticipated guidelines the …
Netpresenter latest entry in the "free" sector June 6, 2008 by Dave HaynesDutch software company Netpresenter announced a version of its application yesterday as the first free, hosted professional digital signage, PC desktop and screensaver solution. Netpresenter EasyBroadcast can also be used as a fun tool to share YouTube videos, Flash images, photos, videos and messages between groups of friends, relatives, (sports) clubs, associations and communities. Netpresenter …
Small company, Samsung bag big Vegas strip project June 4, 2008 by Dave HaynesThis deal has been at play for a while now, but finally got announced this week: big fella screens installed into bus shelters along Las Vegas Boulevard. Now, the idea is not to market to bus passengers in that city – given it is often faster to walk that strip than to ride in a …
Viral game gives media buyers shot(s) at pesky ad sales people June 3, 2008 by Dave Haynes One of the things I have been talking about in presentations lately is the confusion in the marketplace, and how media planners at agencies have to sit through countless pitches from ad-based networks that all have different ad shapes, spot lengths, measurement terminology and ad rates. I said these people get so much contrary information …
Asus unveils small, cheap box that will make people go, "Hmmm…." June 2, 2008 by Dave HaynesSo I’m not the guy you would go to for advice on PCs for digital signage. But I do know what people are looking for: small, cute, fanless and cheap. They often leave out sufficiently powered and reliable. The new Asus EEE box due out in July certainly meets the small, cute, fanless and cheap …
DS software play creates rewards program for resellers June 2, 2008 by Dave HaynesAKA has a piece about Toronto-based software company Rise Vision starting a rewards program for its reseller channel. In a nutshell, a 10 per cent credit towards future purchases (and resale) of Rise Vision’s software, which is Software as a Service based. The Rise Rewards scheme allows resellers to earn cash toward future purchases of …
South African operator reports big-time sales impacts across retail network May 29, 2008 by Dave Haynes As reported in a blog called espaces, South African firm One Digital Media’s CEO told the crowd at a recent Marketing-at-Retail Workshop in Johannesburg how research is showing significant sales impacts in installed locations. Mike Bosman said independent research conducted recently on 22 brands showed those brands stood out 33% more when the particular brand …
