Captivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP February 16, 2021 by Dave Haynes One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded …
DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M February 8, 2021 by Dave Haynes Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose acquisition company with hopes of generating $600 million for its network buildout. The overall value of the deal is estimated to be $1.4 billion. The deal comes just three weeks …
Vertical Impression Puts Its Elevator Screens In Roger’s Canadian DOOH Network January 29, 2021 by Dave Haynes The Canadian telecoms and media company Rogers appears to be making a push into digital OOH media sales, with a new deal rolling elevator displays in Canadian cities into its omnichannel ad sales offer. Edmonton-based Vertical Impression, which puts screens in the cabs of elevators in residential and office towers, has signed an exclusive sales …
Firefly Wants To Generate Buzz By Putting Its Taxi-Top Screens On Tesla 3s In NYC January 27, 2021 by Dave Haynes The VC-funded DOOH media start-up Firefly is looking to generate some buzz by putting its taxi-top ad displays on a new fleet of Tesla 3 electric vehicles that have been approved for use in New York City. The EVs are run by a taxi concession licensee called Drive Sally. The company says it is the …
Volta Completes $125M Raise To Expand U.S. DOOH Network Based On EV Charging Units January 19, 2021 by Dave Haynes A digital OOH media network based on electric vehicle charging stations just got a huge vote of confidence from investors – with an oversubscribed $125 million funding round for Volta that was guided by Goldman Sachs. The company puts totem-style units, equipped with the charging apparatus and 55-inch displays, in parking areas that see a …
DOOH Start-up Issues Creative Awards Based On Insights From Anonymous Audience Analytics January 18, 2021 by Dave Haynes My start in digital signage and digital OOH came in elevators, 22 years ago, and I still have this weird habit of walking into office tower elevator cabs and looking at where a screen might go. So I am always curious to see how the medium and technology have evolved over two decades. Vertical Impression, …
CNN Winding Down Its Airport DOOH Network; Citing Changed Times, Lost Viewing Audience January 13, 2021 by Dave Haynes One of the original digital out of home media networks is shutting down after 30 years – a victim of changing times and a virus that reduced the viewing audience to bare minimums. The CNN Airport Network will switch off as of the end of March, with CNN President Jeff Zucker referencing the steep decline …
Cineplex Puts Shopping Mall DOOH Network On 40+ Programmatic Platforms January 6, 2021 by Dave Haynes The DOOH wing of the Canadian cinema and media company Cineplex has made the full screen network installed in malls across the country available on some 40 programmatic demand-side ad placement platforms. The intent of what is a broad integration is to enable media planners and brand clients to use workflows and platforms they are …
10 Times Square Adds 4-Board LED Array At High-Traffic NYC Corner January 6, 2021 by Dave Haynes Here’s another example of real estate owners who live the “Location Location Location” mantra turning primo addresses into media sites: this one in NYC Times Square. There is now a four-screen outdoor LED array cladding the new Yard House restaurant at the corner of 41st St. and 7th Ave. 10 Times Square is owned and managed by L.H. Charney Associates, …
Telecom Rogers Gets Into DOOH Via Acquisition Of Rouge Media’s Canadian Footprint January 5, 2021 by Dave Haynes The Canadian arm of Rouge Media has been acquired by Rogers Sports & Media, giving the Toronto-based telecommunications and media company a footprint in digital OOH media. Rogers, in Canada, started as a cable company, but as the case with many large companies with that DNA it has turned into a conglomerate that has everything …
