Ian Dallimore On Growing Digital Inside Lamar Advertising June 12, 2019 by Super User In the out of home space, Lamar Advertising is huge. The Baton Rouge-based media company is in 160 metro areas in the US, and has more than 3,300 roadside digital billboards. The company is steadily adding more digital, notably in environments like airports. Lamar just lit up an impressive and expensive network inside the baggage …
Mall Campaign Uses Video, Mobile Analytics To Optimize Messages, Boost Foot Traffic To Stores June 5, 2019 by Super User This is an effective video from Cineplex Digital Media that shows how using video and mobile analytics, as well as machine learning tech, helped increase foot traffic into the outlets of a couple of beauty brands operating at Toronto’s big, busy and ritzy Yorkdale mall. The video explains it all, but briefly, a two-week test …
Broadsign CEO Burr Smith Provides Thinking And Back-Story Behind Recent M&A Moves June 5, 2019 by Super User I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of Broadsign a couple of years ago, but it was more than time for an update chat …
First Look: Giant New LED Board At One Times Square In NYC May 31, 2019 by Super User Here’s a shot of the just completed, and by the way massive, LED board at One Times Square – the NYC building that is home on its top to the annual New Year’s Eve ball drop. The sections way up high are 16mm Prismview (Samsung) LED cabinets while the lower and largest face is 8mm. …
Digital OOH Start-Up That Puts Screens On Uber Cars Adds $30M Series A Raise May 30, 2019 by Super User A San Francisco start-up called Firefly that puts digital OOH media screens on the tops of rideshare cars has announced a $30 million series A funding round, which is on top of a $21 million round late last year. Firefly offers a supplemental revenue stream to rideshare drivers in return for affixing a hyper-local, geo-fenced digital sign …
OOH Ad Revenues Up 6% In US In Q1 2019: OAAA May 30, 2019 by Super User Overall out of home (OOH) advertising revenue in the U.S. went up 6% in Q1 2019 compared to the previous year, accounting for $1.78 billion in spending, based on new numbers released by the Out of Home Advertising Association of America (OAAA). The numbers don’t distinguish between static and digital, but more and more of …
Intersection Does Deal To Equip LA Metro Line With Smart City-style InfoStations May 29, 2019 by Super User The Los Angeles County Metropolitan Transportation Authority (Metro) has done a deal with the media and tech company Intersection to install a new messaging and advertising network on the southern portion of the system’s Blue line, as part of rail line improvements. Customers riding the Metro Blue Line between Long Beach and Compton Stations will see …
DOOH Billboard Network Starts Running The Onion’s Satirical News Headlines May 29, 2019 by Super User LA-based digital OOH network operator WOW Media has started running snarky, satirical headlines from The Onion on big digital boards around the sprawling city. “We’re always looking for a new way to get our content in front of our clients and partners in the entertainment industry. I can hardly think of a better place to …
Single DOOH Campaign Targets Almost 6,000 U.S. Ad Faces At Once May 27, 2019 by Super User Las Vegas-based Digital OOH start-up Adomni is touting what it calls the largest single national programmatic digital billboard campaign ever booked in the U.S. A campaign for a new line of skin care products targets 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Spots were booked using’s Adomni’s online buying …
This UK Digital OOH Campaign Only Fires Up When The Situation Gets Sneezy May 23, 2019 by Super User There’s no real revelation in content being updated or triggered based on open source data, but a new DOOH campaign goes the next step with a campaign for Piri allergy relief products that only goes live when pollen counts pass a certain threshold. The campaign is fully programmatic, from planning through to purchase of out-of-home …
