Billboards In 40 US States Use Data In DOOH Campaign For Missing Kids May 22, 2019 by Super User The National Center for Missing & Exploited Children (NCMEC) and ad agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative that sees more than 450 digital billboards and transit screens raising awareness ahead of Saturday’s National Missing Children’s Day. This is a separate initiative from the one pulled together by the automated content …
Big DOOH LED Display Board Catches Fire In Times Square May 19, 2019 by Super User A big LED display on the Reuters building in Times Square in New York, one of a few displays on the building, caught fire on Saturday afternoon. One side of the display burned, raining debris as it kept on playing ads. Billboard fire in Times Square this afternoon. (🎥: @CandaceMcCowan7) pic.twitter.com/qVQk8Qsj7o— Ryan Field (@RyanFieldABC) May …
The Video Analytics For Digital Signage Sky Is Not Falling May 17, 2019 by Super User There is much fuss out there about the San Francisco Board of Supervisors voting 8-1 to approve outlawing the use of facial recognition software or retention of information obtained through facial recognition software systems. The ordinance still has to clear a second hurdle next week before it would be law. I have read suggestions this …
SNA Wins That Massive Times Square LED Video Wall Job That Includes Embedded Stage May 17, 2019 by Super User Sansi, more widely known as SNA Displays, has won the LED job for that big new Times Square video wall that includes a built-in live performance stage. A press release says real estate investment firms L&L Holding Company, Fortress Investment Group and Maefield Development, alongside consultant Sensory Interactive, chose SNA to manufacture and install the …
Smart City Poster Meets Match In NYC Sidewalk Vendor May 17, 2019 by Super User Spotted by a reader – 23rd and 6th in Lower Manhattan. I would assume Intersection has something written in to its agreement about line of sight for its LinkNYC screens, but street vendors aren’t going to care.
Broadsign Acquires DOOH Ad Exchange Campsite May 8, 2019 by Super User Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign …
Reports: NewAd Acquired By Canadian Telecoms And Media Giant Bell May 3, 2019 by Super User Montreal-based out of home media company NewAd has been acquired by Bell Media, the Canadian telecoms and media conglomerate. NewAd built its business putting out of home posters in bars and restaurants, competing across Canada with another Montreal company, Zoom. The deal will see NewAd’s portfolio – which started as analog but added digital – …
Adspace Rebrands As Lightbox OOH Video Network May 2, 2019 by Super User One of the genuine pioneers in digital OOH networks has re-branded – with Adspace known going forward as Lightbox OOH Video Network. The media company – which builds its business around big displays in shopping mall concourses – says the new handle better suits the shifting demands of the advertising industry. “Today’s marketers increasingly demand trusted environments …
It’s 2019 And We’re Still Doing Carved-Up Screens??? May 2, 2019 by Super User My calendar confirms it is indeed 2019, and not 2009 – which makes it somewhat mind-wobbling that there are still start-up media companies touting an ad model for out of home environments based on the totally different dynamics of web advertising. A company called AdMetv has launched in the US Northeast – mainly in bars …
NYC Bans Booze Ads On Street-Level OOH Media May 1, 2019 by Super User This is a development I’m sure out of home media companies hope doesn’t become a trend – banning booze ads on things like transit shelters. The City of New York has followed the lead of its Metropolitan Transportation Authority by banning alcohol-related advertising on most city-owned properties. The MTA, 18 months ago, had banned that ad …
