UK Petition Wants Gov’t To Rethink OKs For Digital OOH Advertising In Public Spaces July 15, 2021 by Dave Haynes There’s a small movement in the UK pushing for government action there to stop what’s described as the inexorable spread of digital advertising screens, “polluting our towns, roads, neighbourhoods, parks and countryside.” The movement, and I describe it that way realizing it could be one person, building up names on a Change.org petition, calling for …
Micromobility Start-up Taps Broadsign To Drive Media Side Of Its Business July 15, 2021 by Dave Haynes Admittedly, I had to look up micromobility when I got a press announcement regarding a tie-up between the ad-focused CMS software shop Broadsign and a company called Swiftmile, billed as “the pioneer in micromobility charging infrastructure and technology.” The deal sees Broadsign’s platform driving the digital posters at specialized charging hubs around downtown Miami that …
DC’s Union Station Gets Big, Ad-Driven Digital Display Upgrade July 15, 2021 by Dave Haynes Union Station, the main rail hub in Washington, DC, has been spruced up with a series of displays across the building’s three level – with a mix of travel, safety and weather information, supported by ads. The network is bankrolled by the media company New Tradition and was project managed by the LA consulting firm …
Vistar Gets $30M Series B Funding From OOH Giant Lamar To Build Out Programmatic Product, Drive Expansion July 12, 2021 by Dave Haynes The OOH media firm Lamar Advertising has taken an equity position in the programmatic technology firm Vistar Media, putting $30 million in Series B funding into the company. Lamar gains a minority equity stake in Vistar and a seat on the Board of Directors, but Vistar “will continue to operate as an independent technology partner …
Global Digital OOH Execs Expecting Dramatic Growth In Next Five Years: Survey July 7, 2021 by Dave Haynes New research from the Miami-based computer vision firm Alfi suggests 95% of advertising executives expect the Digital OOH ad sector to grow over the next two years, with 51% anticipating dramatic expansion. At the end of 2020, a forecast suggested the DOOH market would be worth $41.06 billion in five years, but the survey revealed …
Giant Digital Cat Looms Over Exit To World’s Busiest Subway Station July 5, 2021 by Dave Haynes Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are …
Nissan Crossover Busts Its Thames-side LED Display Case, Using Anamorphic Illusion June 29, 2021 by Dave Haynes This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic illusion techniques seen lately on corner LED displays in China and South Korea. As with all of these LED projects, clever motion graphic design creates the illusion that the visuals are …
Start-up Monetizes Sidewalk Air Pollution Scrubber Towers For Cityscapes With OOH Ad Faces June 25, 2021 by Dave Haynes We’ve seen out of home media companies attach advertising faces to all kinds of things out in public – like transit shelters, pylons and sidewalk directories – but now a UK start-up has a solution on streets that pairs an ad face with an sidewalk air scrubber. The environmental media start-up Pluvo has partnered with KineticX, …
Giant BSOD Greets Motorists On Sydney Highway June 24, 2021 by Dave Haynes There’s always another one, so I am not validating the Linkedin speculation that this is the world’s biggest Blue Screen Of Death, but it would have to be up there in scale. This is on a motorway in Sydney, Australia, and is an LED ad screen for a media company in that country. The Linkedin …
BT Enhances Its Smart City DOOH Totems As It Expands UK Street Hub Network June 7, 2021 by Dave Haynes British telecoms giant BT is expanding its network of what it calls Street Hubs – Digital OOH displays with smart city components – in both existing and new sites around the U.K. BT intends to add as many 200 second-generation versions of the digital totems in the coming year, using a new enhanced design called …
