Broadsign, Place Exchange Combine Tech To Streamline DOOH Media Activity August 7, 2019 by Super User Broadsign has done a tie-up with the programmatic ad exchange company Place Exchange the companies say enables digital buyers to “transact DOOH programmatically as a simple add-on to existing digital media buys.” Combining the platforms through software integration, they say, lets Digital OOH media owners and advertisers use “a single set of digital creative assets …
Real-Time AR-Driven Video Wall Engages Shanghai Subway Riders August 1, 2019 by Super User This is a 10-metre (30-ish feet) wide interactive LCD video wall in a Shanghai subway station that is using augmented reality to get passengers excited about a lemon iced tea product. When people stand in front of it, their faces appear on the screen in real time, adorned by lemon filters and a Vita Lemon …
McDonald’s Interrupting Full Digital Menuboards To Run Lion King Promos July 25, 2019 by Super User Hat Tip @BradParler for tweeting on this … This seems like a really bad idea – running an interstitial-style ad for a new movie promo that completely takes over the digital menus at a McDonald’s somewhere in the U.S. Presumably, given it is an expensive spot and McDonald’s has a Happy Meal tie-in with the …
Broadsign Gets Toehold In China With New Media Network Deal July 23, 2019 by Super User Montreal’s Broadsign has secured its first toehold into the Chinese digital out of home media market, winning a deal to be the CMS software platform for Oriental Sunrise Media Group. The deal is just a few licenses, for now, but one of the active screens run by the company is also one of Asia’s largest digital displays …
This Screen Mount Is Ready For Battle(ships) July 15, 2019 by Super User Montreal in the summer is awesome, but the city has so many things going on in the central district, and SOOOO much road construction, the only way to get around is walk or the Metro. I was standing on one subway station platform last week, looking of course at the digital signage screens, when I …
Wasting Away Past Margaritaville Resorts Many New LED Displays July 15, 2019 by Super User You know LED costs are getting palatable and workable when big outdoor screens formerly reserved for NFL stadiums and high traffic highways and public plazas start being installed besides oversized resort swimming pools. This is the new Margaritaville Resort Orlando, in Kissimmee, which has more than 30 digital displays, including LCD monitors, free-standing kiosks, and interior …
New Content Partnership Puts Tenant Notices On High-Rise Elevator Screens July 9, 2019 by Super User Digital signage has been in elevators has been around longer than the term “digital signage” – but there’s still room for new things to happen in what is now, weirdly, an old medium. The Canadian OOH media company PATTISON Onestop has done a partnership with a company called Concierge Plus to put notifications and other …
Bookmaker Uses Hyper-targeted DOOH Campaign To Needle People Heading To Royal Ascot Races June 28, 2019 by Super User This is a good example of how using data, and a sense of humor, can help generate a hyper-targeted, event-driven and cheeky out of home campaign. A media campaign for the betting service Paddy Power used DOOH screens in and around Waterloo and Clapham Junction rail stations in London to target crowds going to the …
Smart City Proposal For Toronto Waterfront Takes Pains To Explain Data Use And Privacy Protection June 26, 2019 by Super User Sidewalk Labs, a sister company to Google, has released an ambitious set of high level plans for a smart city district to be built on Toronto’s waterfront. The 1,500+ page master plan proposes that the company would fund up to $1.3 billion to transform a largely derelict 4.8-hectare waterfront property in an old docklands area into …
DPAA Study: Awareness, Understanding And Use Of DOOH All On Rise June 21, 2019 by Super User The DPAA has released results of a new survey about the attitudes about digital out-of-home media and how it is used. “As with our past planner surveys, these latest results will prove invaluable in helping our industry deliver more value to the ad community, sell more effectively and increase budget shares,” says Barry Frey, the president …
