Heathrow Express Mashes Up Projection, Sensors To Urge Travellers To Take Express Train In From Heathrow September 3, 2021 by Dave Haynes I thought Microsoft killed off the Kinect sensor program years ago, but it evidently exists in a much more sophisticated, commercial-grade form aimed at interactive and mixed reality applications. This version is called Azure Kinect and it is being used, as one example, for an interesting “activation” at London’s Heathrow Airport. If you have ever …
Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data September 2, 2021 by Dave Haynes Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 …
LinkNYC’s Woes Continue; NY State Auditor Says MediaCo $69M Behind On Revenue Shares September 1, 2021 by Dave Haynes The consortium behind all those “smart city” LinkNYC kiosks on the streets of New York is continuing to find their big idea to be a big problem. New York state’s comptroller put out a report at the end of July that says the media company – CityBridge – was way behind on a build-out that …
Japanese C-Store Chain Family Mart Has Three-Year For Multiple Screens In 16K+ Stores August 30, 2021 by Dave Haynes The Japanese C-store chain FamilyMart has announced a serious investment in in-store digital, with a three-year plan to deploy multiple screens across a footprint of more than 16,600 neighborhood convenience stores. Japan Today reports: This month Family Mart announced a new digital media and advertising plan in which FamilyMart branches around Japan will be equipped with several large-screen …
Philly’s Airport Concourse Lined With Big, Wisely-Designed LED Ad Columns August 16, 2021 by Dave Haynes This a great example of an OOH media company using LED display to visually dominate a space, while also factoring in the practical risks of putting a lot of sensitive technology in a very busy environment. It is the airport in Philadelphia, on a concourse that has a long series of LED displays on support …
That Tech Start-Up That Says It’s Putting A DOOH Screen In Space: It’s A Cube Half The Size Of A Toaster, And The Ad Would Be Streamed. Groan. August 13, 2021 by Dave Haynes I am immediately declaring that I have no idea WTF these people are going on about, but my general sense is that an energy technology startup in Calgary is hoping to put a form of digital out of home ad screen in space, getting it up there via SpaceX. The plans are riddled with references …
UK Mediaco Ocean Outdoor Launches DeepScreen Creative Service Based On Anamorphic Illusion Billboard Spots August 10, 2021 by Dave Haynes The interest and apparent demand for big LED billboard ads that used anamorphic illusion creative techniques has grown to a level that a major UK out of home media company has developed a whole service around it. Ocean Outdoor has started marketing a new service called DeepScreen, with a set of templates that can speed …
Twin 58-Floor Office Towers In China Are Godzilla-Size LED Billboards At Night August 5, 2021 by Dave Haynes When people in New York City raised a major stink about a barge on the river acting as a floating LED billboard, my first thought was that if they were upset with that, they will go thermonuclear when a media company tries to emulate what’s happening in China. Entire office buildings and central business district …
Netflix Mashes Up Reactive Street-Level LED Billboard To Scare The Crap Out Of Milanese July 27, 2021 by Dave Haynes Hat Tip to Damian Rezner at Warsaw’s Screen Network for referencing this on Linkedin. This is a pop-up marketing display in Milan for a horror series on Netflix – using a blend of an LED display, sensors and live actors to scare the crap out of people walking past. Set up as a plaza level …
Giant Anamorphic Wave First Seen In Seoul Washes Into NYC’s Times Square July 19, 2021 by Dave Haynes The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate …
