LinkNYC Smart City Kiosks Mysteriously “Dressed” As Teletubbies September 25, 2019 by Super User From Gothamist, as flagged by a reader … Some enterprising soul with a twisted sense of humor has “dressed” several LinkNYC smart city kiosks in Brooklyn to look like Teletubbies. Not sure why. Perhaps they were inspired by this mall campaign for Pokemons in the UK. The media company that operates LinkNYC says it is …
Latin American Digital OOH Industry To Gather Next Week In Buenos Aires September 18, 2019 by Super User People working in the digital OOH sector in central and South America – and those supplying into it – might want to book a trip next week to Buenos Aires for that region’s major industry conference – called the ALOOH LATAM FORUM. This will be the 2nd annual event – with the 2018 version in …
Polish DOOH Network Sees Traffic, Engagement Bumps By Using Computer Vision To Trigger Ads September 5, 2019 by Super User A Polish media company is touting an interesting use of triggered content from AI-driven audience analytics that boosted foot traffic and social media engagement for a special event at a Warsaw mall. By triggering targeted content only when pedestrians outside the mall were waiting for a crossing signal at a specific intersection, and when motorists …
DPAA Release Speaker List For Annual NYC DOOH Summit September 4, 2019 by Super User The DPAA has released a preliminary list of speakers and opened registration for its annual Video Everywhere Summit, which will be held on October 15 at the Sheraton New York Times Square Hotel. The ad industry-focused organization says the new hotel space was necessary to accommodate an anticipated record number of delegates and expanded list …
That LED Barge Bobbing Around Manhattan Now Limited To Static Ads August 26, 2019 by Super User Via Billboard Insider … That floating LED billboard barge that’s been bobbling along the waterways surrounding Manhattan now has to comply with the same sorts of rules and regs for LED boards on New York highways. New legislation signed by that state’s governor effectively says ads running on the screen have to be static – …
I Haven’t The Foggiest Idea If This Eye Candy-Filled Airport Activation Works August 25, 2019 by Super User JCDecaux’s Polish operating unit really went to town on the digital eye candy with this pop-up relaxation zone thingie on a concourse at Warsaw’s airport. There is one of those fog screen things, functioning as a projection surface and using sensors to make it interactive. There is also one of those units you look into …
Digital Leading Best OOH Media Growth In US In 12 Years August 22, 2019 by Super User New Out of Home Advertising Association of America (OAAA) numbers suggest OOH ad revenues in the U.S. went up 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion in media spend. Year-to-date, the OAAA says the OOH industry is up 7 percent, and quarterly growth is as …
Vistar Media’s Michael Provenzano On The Rise Of Programmatic DOOH August 14, 2019 by Super User Programmatic media buying and selling for the digital out of home marketplace has been going on for many years now, and grown a lot more sophisticated, and a lot more used. Just as the digital OOH business has matured and expanded in the last few years, so have some of the key players – notably …
AdMobilize Gets Patent Grant For Analytics-Triggered Signage Content August 9, 2019 by Super User Miami-based computer vision company AdMobilize has been granted a US patent for a “method and system for dynamically adjusting displayed content based on analysis of viewer attributes.” That dynamic content is based around the use of anonymous video analytics – the core business of AdMobilize. Rodolfo Saccoman, the five-year-old company’s CEO and co-founder, says the …
Pharmacy Health Network Acquired By Mesmerize, With Big Expansion Plans Into Medical Offices August 8, 2019 by Super User The Pharmacy Health Network (PHN) – which does ad-based screens in retail pharmacies – has been acquired by an OOH media and marketing company that has plans to expand into medical care environments. Mesmerize says it will “accelerate growth beyond the 1,100 PHN locations currently deployed across the country by scaling the network to include …
