Live Data Sculpture On Warsaw Mall Facade Reacts To Nearby Pedestrians, Traffic November 7, 2019 by Super User This is a live data sculpture on a large street-facing LED display on a mall in Warsaw, Poland. Called Symulakra, the visualized content is directly influenced by things like car traffic on the nearby street and data from cell phones of people gathered around the screen, such as the general intensity of mobile internet usage, …
Broadsign Adds Clear Channel’s Digital Inventory To Its Reach OOH Platform November 5, 2019 by Super User DOOH-focused software firm Broadsign has done a nice partnership deal that has Clear Channel Outdoor making its USA digital OOH inventory available via the Montreal company’s programmatic supply-side platform Reach. The integration means Reach’s inventory now exceeds 35,000 screens across the U.S. Clear Channel’s installed base includes 1,600 digital bulletins, posters, spectaculars and transit shelters …
That LED Barge Has Made Its Last Trip On The Rivers Around Manhattan October 9, 2019 by Super User New York City has reached a settlement with the Florida company that upset many residents by operating a floating LED billboard barge on the East and Hudson Rivers. Under the terms of an agreement announced Tuesday, Ballyhoo Media must pay a $100,000 fine if its barge is seen again along the waterways. The settlement came …
Matt Schmitt On Why Retail-centric Reflect Got Into Advertising Software October 9, 2019 by Super User Reflect is one of the longest running companies in the digital signage sector – operating out of Dallas since 2001. The company built up its CMS software business largely in retail, but in early 2017 did something of a pivot into ad scheduling and targeting. I wondered, when I first got walked through what’s called …
Geopath Gets OOH Industry Sign-Off To Formally Launch Data-Driven Insights Platform October 3, 2019 by Super User Geopath has received the out of home industry’s sign-off and formally launched its Insights platform, touted as the industry currency for Out Of Home audience measurement. The not-for-profit organization, which is governed by a board representing the entire OOH ecosystem – including advertisers, media agencies, and out-of-home media – first launched Insights as a …
DSF’s Oct. 15th Coffee & Controversy Focused On Privacy And Proof October 2, 2019 by Super User The always popular – even with me involved – Coffee and Controversy event put on by the Digital Signage Federation is coming up fast. It’s less than two weeks from today in New York. This year’s morning event will be Oct. 15th at Microsoft’s Training Facility at 11 Times Square, and the subject is Privacy …
There Are Even Instructions Available For “Hacking” OOH Media Faces October 1, 2019 by Super User Let’s assume the persons who hacked digital screens in Auckland and Detroit this past weekend, replacing advertising with naughty movies, were more pranksters than serious hackers. But there are also organized efforts out there to “hack” backlit posters on transit shelters and street furniture in major cities like London. It is no great stretch to …
More Hacked Signs And More Naughty Content – This Time In Detroit September 30, 2019 by Super User A reader pointed out a second digital signage screen hack from this weekend, this one on a digital OOH highway billboard in suburban Detroit. The big digital board was, like one in Auckland, NZ, showing porn video material. The Detroit Free Press reports it happened late Saturday night and the racy material was up for …
Tying DOOH Screens Together Can Work For Creative, But Not When They’re Too Far Apart September 28, 2019 by Super User Here’s an example of a digital OOH campaign that works, and doesn’t, depending on the set-up. The luxury shoe maker Stuart Weitzman started running a campaign across New York City streets recently to promote a new fall line of boots called the MCKENZEE. I’m not sure what the connection to the boots is, other than …
WPP Founder Martin Sorrell Added To DPAA Summit Speaker Line-Up September 25, 2019 by Super User This is a pretty big get for the DPAA’s annual Video Everywhere event next month – Sir Martin Sorrell, the British businessman who founded and for many years ran WPP plc, the world’s largest advertising, media and marketing company. He will be a headline speaker at the Oct. 15 event in New York. Sorrell kinda …
