Seoul’s Vast Subway System Adds 4,200+ Samsung Screens December 23, 2019 by Super User The Seoul metro subway system – which is vast and bewildering (trust me) – has upgraded its passenger experience across some 90 stations, adding more than 4,200 Samsung screens across the network. The screens replace analogue posters and maps with interactive way-finding, timetables and information for the districts surrounding the stations. They provide nice tools …
High Profile UK Smart Cities DOOH Network Can’t Pay Its Bills December 20, 2019 by Super User The company that won the deal to mimic New York and put so-called smart city display kiosks on main streets around the UK has run into financial trouble, entering into what the Brits term “administration.” That means the company can’t pay its bills and has a third-party involved trying to get it out of an …
Infographic: The “Truth Metrics” Of OOH Advertising December 19, 2019 by Super User Miami-based computer vision and analytics company AdMobilize has pushed out an interesting email with an infographic looking at what it calls Truth Metrics. The premise of the graphic, in relation to out of home advertising, is how accuracy and validity of audience measurement goes from AI-powered anonymous audience analytics using cameras and all the way …
DOOH Campaign Uses AI Computer Vision To Boost Warsaw Road Safety December 17, 2019 by Super User I like how the Polish digital OOH media company Screen Network is thinking and acting quite differently in how it is using computer vision for media campaigns – with the latest example an ad that tells drivers on a busy Warsaw roadway that their lights are off. Polish Police worked with Screen Network on “Your …
AI-driven Audience Measurement Shows Targeted DOOH Ads Up Viewers By 65% November 26, 2019 by Super User The French computer vision firm Quividi has released results of a methodical research test in Australian shopping malls that showed using real-time pattern detection to match ad content to viewers had distinctly positive impacts. A digital out of home campaign on a digital poster network in Westfield-owned shopping malls, for the wireless carrier Optus, tailored …
Startup Vibenomics Gets $5M Raise For Audio-Driven Digital OOH Network November 25, 2019 by Super User I’d imagine most ad media people think of digital out of home being a visual medium, but there’s a venture-funded start-up suggesting it can do targeted digital advertising at dispersed venues via audio. Vibenomics, based in Indiana, has closed $5 million in new funding from a range of backers, to run what it calls its …
400-Plus Dual Outdoor Screens Positioned Around Riyadh For Saudi Culture Fest November 18, 2019 by Super User The Saudi government used more than 400 custom dual-sided outdoor LCD screens to drive public awareness of events surrounding Riyadh Season – one of a series of cultural festivals staged around the country to attract tourists. Developed by Saudi-based Faden Spectrum Optoelectronics – a digital signage solutions provided based in Riyadh – the screens are …
Start-up Firefly Starts Using 2mm LED For Rideshare And Taxi-Top Ad Screens November 13, 2019 by Super User The Silicon Valley media start-up Firefly, which puts car-top media screens on taxis and ride-share cars, has started using 2mm pitch LED displays that it says delivers 4X the visual crispness of competing display systems. The new product – called Sunrise – supplants previous car-toppers that used 4mm pitch LED. This will sound nerdy, but …
Now That Coca-Cola Times Square LED Appears To Be Under Repair November 11, 2019 by Super User Maybe this routine maintenance. Maybe they’re cleaning off city grime. But whatever the case, that ill-fated kinetic Coca-Cola LED display in Times Square had workers and window-cleaner style scaffolding up on Friday. A reader in the city for meetings grabbed a couple of shots, showing numerous that are out and a crew at work. The …
Clever DOOH Campaign Syncs Creative Across Chicago Loop Bus Shelter’s Displays November 8, 2019 by Super User This is a clever use of creative that plays with the physical set-up of a transit shelter that has several equally spaced and aligned digital OOH screens. A campaign executed by JCDecaux for the DePaul University basketball program, running on what the media company its Loop Immersion Zone (LIZ) in downtown Chicago, sees a basketball …
