Digital Display Kiosks Doubles Up As Storage Lockers For First Responder Emergency Needs November 9, 2021 by Dave Haynes Here’s a very different take on adding functionality to outdoor digital display kiosks that mostly tend to exist as advertising faces – a locker on the side of the display that stores critical items used by first responders when something bad goes down. The LA-area manufacturer Olea has worked with a New Jersey company – …
Branded Cities Touts “Proprietary” DreamRoom 3D In New Toronto DOOH Campaigns; BS Filter Twitching November 8, 2021 by Dave Haynes My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables brands to create an immersive world within their ad” at a couple of high traffic digital OOH venues in Toronto, starting today. Maybe it is something new and it just doesn’t …
LED ATM Surround Gets Display-Cased To Stop The Beating November 5, 2021 by Dave Haynes When I have done talks about LED displays with different groups I have often related how susceptible they can be to accidental or intentional damage – especially with conventional surface-mounted LED displays that don’t have any sort of protective coating. Exhibit A in my slides has inevitably been a display that is built around two …
30-Meter LED Billboard Lights Up INSIDE A Munich Rail Hub November 2, 2021 by Dave Haynes Here’s more evidence of the mainstreaming of LED displays – in this case a scenario that has been using LED for a few years, but not often at this scale. This is a highway billboard-sized narrow pitch LED display at a main access point into the mass transport services below or near the Karlplatz, a …
Poland’s Screen Network Raising Climate Change Awareness Using Warsaw LED Countdown Clock October 28, 2021 by Dave Haynes The Polish OOH media firm Screen Network has started supporting an educational campaign that bluntly reminds people how time is running out to make the industrial and behavioral changes to stop what would be irreversible climate changes. A climate change countdown clock is now part of the content running on a big LED display atop …
Invidis Releases 2021 Version Of Its Excellent, EU-Focused Digital Signage Yearbook (And It’s Free) October 15, 2021 by Dave Haynes Munich-based digital signage consultancy and publisher Invidis has, for many years, produced an excellent annual report looking at the state of the industry in the European market, and the 2021 version just came out this week. The good news is it is a free download, and there is an English language version along with one …
Streaming Place-based TV Spin-out Atmosphere Adds Canada, Australia and New Zealand To Service Coverage October 12, 2021 by Dave Haynes Austin-based streaming TV for business service Atmosphere is expanding beyond its U.S. operations, opening up new markets in Canada, Australia and New Zealand. The Austin-based company, which has a series of OTT streaming short-form TV channels geared to place-based media environments like restaurants, bars, gyms, hotels and doctors’ offices. The company says it already has …
Ex-Geopath Head Kym Frank Joins Intermx As Global Chief Experience Officer October 12, 2021 by Dave Haynes The location data and platform-provider Intermx has hired on former Geopath head Kym Frank in a newly-created role of Global Chief Experience Officer (CxO). Frank is very well known in digital OOH circles as the longtime, very knowledgeable head of the audience measurement bureau Geopath, but she resigned very abruptly at the start of the summer …
Broadsign, DOOHX Partner On New Online Courses Intended To Demystify The Very Mystifying World Of Digital Out Of Home October 7, 2021 by Dave Haynes Sixteen:Nine doesn’t heavily cover the digital OOH industry for three main reasons: There’s more than enough broadly going on in digital signage to keep me busy; Digital OOH is very much a distinct thing – an advertising medium and separate ecosystem that uses digital signage technologies; I can’t always figure out WTF these companies are …
Atmosphere Adds Streaming, Steadily-Updated News To Place-Based TV Channel Options October 5, 2021 by Dave Haynes Bandwidth has sped up and stabilized to a level that using streaming TV as part or all of a digital signage/DOOH solution no longer seems unpredictable and risky, and a good example of where things are heading is an Austin, TX company called Atmosphere, which spun out a couple of years ago from Chive Media …
