DSE 2020 Booth Preview: Reveal Mobile’s Location Intelligence Solutions Measure DOOH Viewers & Impacts February 17, 2020 by Super User DSE Booth Previews: Reveal Mobile, Booth M6 What is your big marketing message to attendees and what is it all about?Customers use our location intelligence solutions to measure viewership and the impact of out-of-home advertising, whether mobile or static, digital or traditional. In addition, they use our products to measure attribution and to conduct multi-channel …
UK Firm Touts Planned Rollout Of 3,500 DOOH Screens Embedded In Hand Dryers February 3, 2020 by Super User Start-ups have been trying to make toilets in restaurants and bars a digital OOH advertising environment for 15 years or more, and as the saying goes, everything old is new again. UK-based Savortex says it is rolling out hand-dryers that have a tablet-sized screen that can run full-motion video spots, booked programmatically and gender-targeted (washrooms …
NYC’s Chelsea Market DOOH Network Updated, Media Deal Extended January 16, 2020 by Super User One of the advantages of smaller, more intimate shopping malls and other public spaces is that when digital OOH screens go in, those screens don’t need to be overly big (and expensive) to stand out from the visual noise and be noticed. This is a good example of that in Chelsea Market, a big old …
Quividi Shuffles Exec Team, With New CEO And Co-Founder Back As President January 13, 2020 by Super User The French computer vision firm Quividi – which has been marketing video analytics into the digital signage and DOOH ecosystems for many years – has shuffled its management team, naming a new CEO, shifting its longtime CEO to the board, and bringing back a founder. Laetitia Lim is the new Chief Executive Officer, with Ke-Quang …
Hacked Billboard Had Unlocked Equipment Shed, Used Laptop As Media Player January 13, 2020 by Super User A digital billboard in the Detroit area was hacked last fall, with ads replaced by a very naughty video. Probably like most people, I assumed a couple of teenaged boys with strong computer chops somehow got at the media player and made the change, for the sake of some giggles. I was right, though the …
Daniel Fleischer On Why Blip Has Turned Up On The DOOH Industry’s Radar Screen January 8, 2020 by Super User Getting agencies and media planners out of the process was always going to be critical to enabling small to medium businesses to do marketing campaigns on digital billboards across the country. The idea of online media marketplaces is not new – and there are certainly lots of ad exchanges and programmatic digital OOH companies already …
Abu Dhabi Tourism Puts AR On 40-Foot Picadilly Lights LED Board January 3, 2020 by Super User This is what has been celebrated as the Largest Augmented Reality Screen media campaign done to date – an AR piece done for the Abu Dhabi Department of Culture and Tourism in London’s Picadilly Circus. The AR activation was done for two weeks last month on Ocean Outdoor’s 40-foot Picadilly Lights board in that famed …
Billboard For BBC’s Dracula Uses Simple Lighting Effect To Create Its Wow Moment January 2, 2020 by Super User A reminder that just being digital isn’t going to make a media campaign successful. Being clever matters. This is an analog billboard in the UK for the BBC series Dracula, which I THINK just started as well on Netflix in the US and Canada. It just uses props and directional lighting to create its effect. …
Ousted Execs From U.S. DOOH Network Charged In $1B Fraud Scheme December 31, 2019 by Super User The people behind what grew into one of the biggest and highest profile digital OOH networks in the United States are now going through criminal proceedings, fighting charges from the Department of Justice that they led a $1 billion fraud scheme. At the same time, the executive team that took over at Outcome Health is …
World’s Tallest Building Hosts Massive Car Rally Ad, For Dakar Rally December 30, 2019 by Super User The Burj Khalifa skyscraper in Dubai has long been used as a visual surface for lasers, fireworks and most recently, programmable LED lighting. The 828 meter building – the world’s tallest building – has 163 floors and is clad from top to bottom in LED lighting that’s used for scheduled shows and for booked media …
