Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo January 11, 2022 by Dave Haynes There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …
Streaming On-Premise Content Platform Atmosphere Completes $100M Raise To Further Grow Footprint January 5, 2022 by Dave Haynes The Austin, TX-based streaming content platform Atmosphere has announced a big cash raise intended to continue expanding its on-premises TV entertainment for business footprint in the U.S. and other countries. The company has completed an $80 million Series C funding round, led by Sageview Capital, and secured a $20 million debt facility (a loan, for …
Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear January 4, 2022 by Dave Haynes I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities of outdoor digital displays, but an initiative from Digital OOH giant JCDecaux is an interesting compromise. It is a 10 meter high LED board in poster format at a road junction …
Delivery Cubes For Scooter Delivery Get Little LED Media Facades December 29, 2021 by Dave Haynes We’ve seen, through the years, LCD screens tied in with harnesses so they loom over the heads of people hired to walk-around with these portable digital signs. And we’ve seen, for many years, LCD and then LED screens attached to the tops of taxis and, more recently, ride share cars. Now LED displays are being …
New DPAA Research Shows Upticks In Understanding, Interest And Spend For Digital OOH December 9, 2021 by Dave Haynes The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking intentions that brands and agencies have about out of home as an advertising medium – with the top-line word that acceptance is widespread and growing. The DPAA’s Media Decision Makers Study …
Velocity Marks Halfway Point In 4,000 Screen Rollout On Redbox DVD Rental Units December 3, 2021 by Dave Haynes Probably like many to most people, I kind of assumed the DVD and gaming rental business was largely a thing of the past, and people just streamed movies and downloaded games. But a company called Redbox has some 4,000 vending machine stations across the U.S. – half now that have digital signage screens that promote …
Questex Partners With SEGD, OAAA And DPAA For Rebooted DSE’s Conference Efforts December 1, 2021 by Dave Haynes The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry associations that are directly and indirectly tied into the digital signage marketplace as end-users. Questex has announced the advertising-focused DPAA (ad networks) and OAAA (billboards), and design-centric SEGD have all signed …
Mancunians In Snit Over Temporary Hoardings For DOOH Sidewalk Displays November 29, 2021 by Dave Haynes Photograph: Christopher Thomond/The Guardian Hat Tip to Paul Fleuranges for noting this … At least some of the residents of Manchester, England are in a serious snit over the presence of a series of temporary enclosures on the sidewalks of major thoroughfares – put there as hoardings for sidewalk street furniture posters that are being …
Dec. 2nd Telelogos Webinar Explores Monetizing Digital Signage Networks Via Advertising November 26, 2021 by Dave Haynes The total advertising spend in the Digital OOH media sector is predicted to nearly double by 2023, which understandably gets a lot pf people using digital signage technologies thinking and talking about what hardware and software to use, and what monetization models genuinely work for different kinds of venues and scenarios. It also opens up …
Check Out The Emerald – A Different, Architectural Take On Center-Hung LED Ad Displays November 23, 2021 by Dave Haynes Four-sided LED displays suspended from ceilings are common in sports venues and seen here and there in the common areas of public spaces, but I haven’t seen one done like this ad display in the Dutch city of Utrecht. The London-based media company blowUP Media calls its display The Emerald and it is a visual …
