Projection-Mapping Campaign In London Hints At Countdown Timer Tension For TV Bomb Squad January 24, 2022 by Dave Haynes A lot of the projection-mapping on large buildings has been for special events and longer-term, scheduled public shows, but here’s a case in London in which it was used for a short period to count down to the opening episode of a new TV series. A countdown clock was projected this past weekend on the …
Fun Interactive DOOH Campaign Takes Dark Turn With Passersby January 24, 2022 by Dave Haynes The province of Quebec’s auto insurance arm ran an interactive, gesture-driven Digital OOH campaign that started out as fun but then turned very dark about the dangers of jaywalking on city streets. The Société de l’assurance automobile du Québec campaign traces back to 2018 but I missed it first time around. A video has been …
Parisian Mall’s LED Set-up Offers Visual Domination For Marketers January 19, 2022 by Dave Haynes I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a domination campaign being done in Westfield’s Les 4 Temps mall and thought it was very impressive in terms of scale and managing to be visually unavoidable, without being crass about it. …
Consultancy OOH Capital Adds Three Heavyweight Partner Advisors January 18, 2022 by Dave Haynes Through the years I have had a pile of emails and calls from money people and entrepreneurs seeking advice about the digital OOH media business, and in most cases I have sent them elsewhere – because that business is SO complicated by all the language used and all the different platforms and technologies that can …
German OOH Media Giant Ströer Expanding Digital Footprint With 6MM Daktronics LED Boards January 17, 2022 by Dave Haynes Daktronics has announced a renewed partnership to supply a pie of large-format outdoor LED displays to the German OOH media firm Ströer, which also already has more than 250 Dak LEDs in its billboard inventory around Germany. The new screens will measure 9 square meters or 10 square meters, all 6mm pitch units – some …
NYC Subways Start Using Square And Ribbon LCD “Live Cards” In Rail Cars January 14, 2022 by Dave Haynes Hat Tip to Paul Fleuranges, a board exec of the Digital Signage Federation (and a very smart, experienced guy looking for the right new gig), for passing along this information and video of new digital signage screens running on the NYC subway system. He notes via Linkedin: Took my first subway ride of the new …
600-Foot Office Block Now A Night-Time Billboard Along Shanghai Riverfront January 14, 2022 by Dave Haynes China is run JUST a bit differently than much of the world, so I don’t know that what happens there translates to other countries, where things like zoning bylaws, impact assessments and approvals are common – but this video from LED manufacturer Unilumin provides a pretty compelling sense of the possible for city skylines. It …
DOOH Network Targeting US Grocery Shoppers Adds 4,000 Screens In US Northeast January 13, 2022 by Dave Haynes The advertising screens in the grocery checkout lane thing has been around 20 years or more, and never seemingly had a lot of success … but an Austin, Texas start-up called Grocery TV appears to be getting traction. The company has announced a deal to add some 4,000 displays in a series of northeast US …
Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network January 12, 2022 by Dave Haynes Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a drink, possibly by 10 AM, given the adverse attention its new sidewalk digital ad totems have been getting from the city’s famed newspaper. The Guardian wrote last fall about the grey …
T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint January 11, 2022 by Dave Haynes The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the portfolio of T-Mobile’s “fast-growing advertising technology business.” Octopus’s rideshare network enables brands, says T-Mobile in PR about the deal, “to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. …
