Volta Expanding Its DOOH Ad-Driven Charging Totem Network To 500+ Walgreens Lots In US February 16, 2022 by Dave Haynes It is easy to imagine the folks at Peerless-AV are having a good February, given the announcement by the DOOH media firm Volta that its EV charging kiosks will be deployed outside some 500 Walgreens stores in the U.S. The Volta display totems/charging stations are supplied by Chicago-based Peerless-AV, which is mainly known in digital …
Houston’s New Smart City Display Network Generates Revenue By Selling Viewer Data February 15, 2022 by Dave Haynes Kiosk industry follower and consultant Craig Keefner has an interesting post up on one of his sites about how a smart city media company makes money from digital display smart totems it puts in for free in large cities. The post in Design Smart City looks into a deployment of 25 kiosks by IKE Smart …
DOOH-Focused AI Computer Vision Start-up Alfi Adds CMS Partner Amidst Legal Issues February 14, 2022 by Dave Haynes I’d put this in the category of rabbit-holes one can sometimes end up down when looking into something – in this case an AI computer vision startup serving DOOH companies that has found itself in a post-IPO class-action lawsuit. I was doing a never-heard-of-them look into a company called Alfi because a press release out …
Real-Time Virtual Smog Visualizes Air Quality On Warsaw Billboard February 10, 2022 by Dave Haynes The Polish digital OOH media firm Screen Network has an interest and knack for blending its campaigns with real-time data from systems and sensors, and has now done that for an information campaign about air quality running on one of its primary LED display locations in central Warsaw. The in-house campaign was built around the …
German DOOH Media Giant Ströer’s Sales Up >50%; Adding 1,000+ Digital Screens To Footprint February 10, 2022 by Dave Haynes Dubai Outdoor Shopping Complex Upgrades 40 Display Network February 8, 2022 by Dave Haynes It’s Dubai, where just about everything done is over the top and budget restraint is an abstract concept, but nonetheless this is an interesting look at how large format digital signage can dominate an outdoor retail development. The development is call The Beach and is in the lux Jumeirah Beach area of Dubai, along the …LEDs Create Zombie-Filled School Bus For Netflix Series Promo February 7, 2022 by Dave Haynes I am not a big fan of digital out of home advertising and marketing campaigns that try to realize a desired effect by scaring the crap out of people, and this is a prime example of a digital display project that is very clever and eye-catching, but could cause some collateral damage. It’s in Bangkok, …Clever Creative Gives Iconic Times Square LED Board An Arcade Games Theme February 1, 2022 by Dave Haynes Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on unconventional displays that didn’t factor in things like gaps and odd shapes. Here, happily, is a great example of creative that specifically works with the challenge presented by a spectacular, high-profile …OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter January 28, 2022 by Dave Haynes Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what we hope is the end of the pandemic with record revenue numbers, led my massive growth on the digital side of its global business. “Digital Out Of Home (DOOH) grew by …The Age-Old New York-LA Rivalry Starting To Include LED Boards January 27, 2022 by Dave Haynes We generally tend to think of the Times Square district in New York as the home of spectacular LED ad boards in the United States, but the downtown Los Angeles district surrounding the main sports arena and convention center are starting to give the Big Apple a rival. A property owner, Lightstone, has started putting … Older posts Newer posts← Previous Page1 … Page86 Page87 Page88 … Page170 Next →
LEDs Create Zombie-Filled School Bus For Netflix Series Promo February 7, 2022 by Dave Haynes I am not a big fan of digital out of home advertising and marketing campaigns that try to realize a desired effect by scaring the crap out of people, and this is a prime example of a digital display project that is very clever and eye-catching, but could cause some collateral damage. It’s in Bangkok, …
Clever Creative Gives Iconic Times Square LED Board An Arcade Games Theme February 1, 2022 by Dave Haynes Tuning the creative to the display canvas seems like a pretty obvious strategy, but we’ve all seen examples in which of creative running on unconventional displays that didn’t factor in things like gaps and odd shapes. Here, happily, is a great example of creative that specifically works with the challenge presented by a spectacular, high-profile …
OOH Giant JCDecaux Posts Records Growth: DOOH Up 74% Last Quarter January 28, 2022 by Dave Haynes Hat Tip to Invidis for posting on these numbers … The giant French out of home media firm JCDecaux is coming out of what we hope is the end of the pandemic with record revenue numbers, led my massive growth on the digital side of its global business. “Digital Out Of Home (DOOH) grew by …
The Age-Old New York-LA Rivalry Starting To Include LED Boards January 27, 2022 by Dave Haynes We generally tend to think of the Times Square district in New York as the home of spectacular LED ad boards in the United States, but the downtown Los Angeles district surrounding the main sports arena and convention center are starting to give the Big Apple a rival. A property owner, Lightstone, has started putting …
