Europe Has A New King Of The LED Ad Boards … In Suburban Vienna??? March 1, 2022 by Dave Haynes Via Sixteen:Nine’s German language content partner Invidis … The largest LED Digital OOH display in Europe has long been the big Picadilly Lights display in central London, but an even larger screen has just lit up on an office building located in a suburb of Vienna, Austria. The semi-transparent LED appears, from, images, to cover …
Digital Billboards In Ukraine Being Used To Dissuade, Insult Russian Invaders February 28, 2022 by Dave Haynes Hat Tip To Nurlan at Digital Signage Pulse for noting this … Digital billboards in many western countries have lit up in the past week with visuals and statements aimed at supporting Ukrainians as they deal with the invasion of Russian troops, but I hadn’t thought about how digital boards could be used to talk …
Broadsign Adds New DOOH Campaign Optimization Toolset That Might Keep Media Planner Heads From Exploding February 28, 2022 by Dave Haynes The Montreal CMS software firm Broadsign has announced new functionality in its Digital OOH-focused platform that’s intended to maximize campaign revenues for media owners while at the same time optimizing campaign executions for brands and their media planners. The simpleton explanation is new code that just might keep a harried media planner’s head from exploding …
There’s A New Version Of That Digital Poster On Wheels, But The Original Question Persists: Why? February 25, 2022 by Dave Haynes I wrote a couple of years ago about a Dubai-based company that was marketing a three-sided ad poster on robotic wheels, and asked the simple question: Why? That company is still around, and RoboAds says it now has a new version – the RA-200 – that it calls the “most sophisticated signage robot that has been …
Indian OOH Media Firm Pairs Billboards With Solar Panel Arrays February 25, 2022 by Dave Haynes An Indian OOH media company has announced an interesting new wrinkle to getting approvals for large-format advertising displays – pairing them with solar power generation arrays. Zest Outdoor has put the money together to put new static – not digital, at least not yet – large format signs in Mumbai that generate revenue through brand …
A Regular Billboard Pylon Won’t Do When It’s Beside “The Most Beautiful Building On Earth” February 23, 2022 by Dave Haynes Large format Digital OOH LED displays along roadways tend to big rectangles stuck atop or on the sides of buildings, or perched above a utilitarian pole or column, so it’s a bit unusual to see a set-up that looks like it came out of a creative design studio. In this case, the extra effort and …
World Out Of Home Organization Adds Lamar To Global Member Roster February 23, 2022 by Dave Haynes Industry associations tend to be both regarded and measured by who all has joined up, so the relatively young World Out of Home Organization (WOO) has taken a big step by adding Lamar Advertising, one of the largest OOH media firms on the planet, to its member list. “WOO has gone from a Europe-based organization, …
Outdoor Mesh LEDs Now Bright Enough For Daytime Applications February 17, 2022 by Dave Haynes Semi-transparent mesh LEDs that have mainly been used in windows or inside buildings are now a combination of bright enough and light enough to retrofit buildings and use as 24/7 advertising and marketing machines. Manufacturers used to tell me mesh LEDs were great for nighttime, but didn’t necessarily have the lighting power to overcome direct …
E Ink Gets Anti-Light Pollution Certification; Don’t Expect LED DisplayCos To Follow Suit February 16, 2022 by Dave Haynes With most outdoor LED display manufacturers making brightness a key selling attribute, there’s not much chance of any of them joining E Ink in being certified by an organization that is all about combatting light pollution. Taiwan-based E Ink – by most if not all measures the market leader in e-paper tech – has announced …
World Out Of Home Org Going Ahead With In-Person Global Congress Late May In Toronto February 16, 2022 by Dave Haynes The World Out of Home Organization, whose members include many of the largest media companies on the planet, sees enough settling down of COVID-19 in Canada and elsewhere to go ahead with plans for an in-person Global Congress in Toronto on May 25-27. It will be WOO’s first in-person congress since Dubai in 2019. The …
