OAAA Suggests OOH Ads Noticed Much More Now Than Pre-Pandemic April 11, 2022 by Dave Haynes New research from the Out Of Home Advertising Association of America (OAAA) and the market research firm Harris suggest Americans are noticing out of home advertising much more now than pre-pandemic, and particularly so with younger generations and in big cityies. The latest OAAA and Harris Poll research says “43% of US adult consumers are …
Samsung’s Flagship Smartphone Gets 3D Illusion Treatment On Warsaw DOOH Display April 6, 2022 by Dave Haynes This is the first use of a forced perspective 3D illusion for creative in the Polish Digital OOH market – a corner display in Warsaw that is marketing Samsung’s latest premium smartphone. The Galaxy S22 campaign went live last night on flanking corner screens, operated by the media firm Screen Network, on the Marriott Hotel …
Schindler Gets Second Partnership With DOOH Firms Using Its Elevator Digital Signage Solution April 4, 2022 by Dave Haynes Elevator equipment manufacturer Schindler appears to be serious about offering a screen product for elevator cab interiors – with word of a second national network partnership for ads in residential and commercial buildings. Following news last month of the Swiss company equipping a German DOOH screen network, Schindler has announced a similar deal in India …
How LED Displays Are Transforming The Digital OOH Industry April 1, 2022 by Sanket Rambhia GUEST POST: Sanket Rambhia, Xtreme Media (INDIA) Advertising has been an essential component for achieving business success and outreach for a long time. Out-of-home (OOH) advertising has been a mainstay, and the scale of available advertisement billboards globally is evidence of that. Businesses are increasingly demanding these attention-pulling ad displays. The growth of LED technology …
Impairing Astronomers’ Work Cited As Argument Against Digital Billboards In Silicon Valley March 23, 2022 by Dave Haynes The bright lights of digital billboards have always generated some public opposition, particularly if a big roadside display’s visuals spill at night into the living and sleeping spaces of nearby residences. Now there’s a new argument against such displays – the light pollution problem they might create for astronomical studies. A pair of students in …
Watch: Nike Delivers One Of The Best 3D Illusion Pieces Yet Seen On Big DOOH Billboards March 22, 2022 by Dave Haynes This is a particularly good piece of 3D creative – unsurprisingly from Nike, which understands the value of that – running now on a corner LED board in the buzzing Shinjuku district of Tokyo, It is celebrating the Nike AirMax and does a particularly good job of straddling the line of fun eye candy with …
NY Artist Puts Printed Political Statements Over DOOH Posters On NYC Subway Platform March 21, 2022 by Dave Haynes Let’s assume that New York contemporary artist Jonathan Allen did not have permission to go in – or have someone go in – to the New York city subway network this weekend and put printed film posters atop the digital OOH screens on the platform – making the political point that while what’s going in …
GSTV Extends The Shopper Influence Of Its Screens Beyond Gas Station Lots March 21, 2022 by Dave Haynes The digital OOH media network built around getting people pumping gas to go inside to buy consumer goods in the station’s c-store has expanded the media pitch to say it can also influence at purchases at nearby, unrelated stores. The long-running network GSTV – short for Gas Station TV – has screens integrated with the …
E-Paper Display Totem Firm Soofa Says US Installed Base Tripled In 2021 March 21, 2022 by Dave Haynes Cambridge, MA-based Soofa seems to getting some traction with its distinct and somewhat more genuine take on smart city digital displays – with 41 cities across 15 U.S. states now using the solar-powered, large format e-paper totems. The company says its U.S. footprint tripled in 2021. “We’ve had rapid growth over the past year as …
Is Amazon Getting Into Digital Signage And DOOH? Looks Like It. March 18, 2022 by Dave Haynes The online publication Modern Retail, which chronicles guess what, has an interesting, mildly speculative piece up that explores the idea of online retailing behemoth Amazon selling ads on the screens it is building into its tech-forward physical retail stores. Last month, Business Insider reported that Amazon was planning on selling in-store digital advertising inventory to sell …
