Swiss Pharma Retailer Using Computer Vision To Shape In-Store Screen Messaging March 24, 2021 by Super User Here’s an operating example of a computer vision-based analytics platform being tied to digital displays and specifically used to drive sales of endemic products in a store. In this case, it is roughly 120 pharmacies in Switzerland under the TopPharm banner. The retailer is using the computer vision firm Advertima to shape content on two screens per store, …
Outfront Media Adopts Broadsign As DOOH Ad Management Platform March 23, 2021 by Super User I can’t think of another CMS software company that has managed to build up something akin to dominance in a vertical market the way Broadsign has with ad-based Digital OOH Networks. The one exception would perhaps be STRATACACHE, but in a very different vertical – major QSR chains. Montreal-based Broadsign works with many of the …
TouchSource Monetizes Office Tower Directory Screens Via New DOOH Media Network March 15, 2021 by Super User A Denver company that has long focused on providing touch-based directory technologies to commercial property owners and operators has taken the interesting step of rolling up the screens as a DOOH media network. Directory screens in office properties are now part of what has been dubbed the TouchSource Directory Media Network. Says TouchSource in launching …
PatientPoint, Outcome Health Merged To Create Huge DOOH Media Network March 10, 2021 by Super User Cincinnati-based PatientPoint has merged with Chicago’s Outcome Health to create PatientPoint Health Technologies, a huge DOOH media network focused on physician-patient environments. The combined company, which primarily does screens in waiting rooms, has a reach of nearly 150,000 unique healthcare providers, and a potential audience of roughly 750 million people annually. “This timely, strategic transaction …
PRN Launches Airport DOOH Network, Looking To Fill Void Created by CNN Airport Shutdown March 8, 2021 by Super User The shopper engagement firm PRN is making a move to fill the vacuum left in U.S. airport departure lounges created by CNN winding down its airport TV business. PRN, which got its start in media almost 30 years ago, putting TVs in Walmarts and other big box retail venues, is launching the Ascend Media Network, …
Video Walk-Through Of Kuala Lumpur Airport’s Huge DOOH Display Upgrades March 3, 2021 by Super User Between press releases and PR pitches, and bumping into things online, I see lots of visuals of digital signage and DOOH work done in big footprint places like airports – but it is rare to see a full video tour of a digital upgrade. Nacho Perez Borjabad, the Chief Digital Officer for the media company …
AI Analytics Startup AdMobilize Fully Acquired By Longtime Backer Rokk3r February 23, 2021 by Super User Miami audience measurement start-up AdMobilize has been acquired by the technology holding company Rokk3r. The investors, also based in Miami, say buying AdMobilize and its sister company MATRIX Labs represents an opportunity to get into technologies that have exponential growth trajectories. The total addressable market for AI software alone is projected at close to $40B …
Start-up Road Runner Gets Financing To Roll Out DOOH Network On Fleet Vehicles February 23, 2021 by Super User I suppose if a taxi or ride-share service can puts ad screens on top of vehicles, it stands to reason the same media model could be applied to vehicles in commercial fleets, putting screens on the back-access doors of cargo vans. Road Runner Media, a DOOH startup based in Orange County (LA), has a financing …
Captivate Making Canadian, And Then US, Ad Screens Available On Broadsign’s Reach SSP February 16, 2021 by Super User One of the oldest digital OOH media networks in Canada – office tower-focused Captivate – has done a deal to make its elevator and lobby screens available to brand advertisers via the Broadsign Reach supply-side-platform (SSP) Captivate and Broadsign, in announcing the tie-up, say more than 1,800 of Captivate’s displays across Canada have been on-boarded …
DOOH EV Charging Network Volta Does Special Purpose Merger; Hopes To Raise $600M February 8, 2021 by Super User Volta Industries, which has a Digital OOH ad network built around electric vehicle charging stations, has announced plans for a merger with a special purpose acquisition company with hopes of generating $600 million for its network buildout. The overall value of the deal is estimated to be $1.4 billion. The deal comes just three weeks …
