Splashy New Westfield Mall Of Netherlands Using Big Digital Displays Inside And Out May 5, 2021 by Super User The Westfield Mall of The Netherlands opened a few weeks ago – Holland’s biggest retail destination with over 280 stores in the vicinity of The Hague. The development cost more than half a billion Euros, but even in a period when retail has been clobbered, the mall is more than 90% leased. Like just about …
Lamar Puts Teacher Recognition Up On US Billboards This Week May 3, 2021 by Super User The OOH media company Lamar Advertising is running a nice community program on its U.S. billboard network this week, honoring teachers during Teacher Appreciation Week. The #LamarLovesTeachers billboard campaign is showing curated images from some 2,500 submissions from people hoping to recognize their favorite teachers, and the efforts they have undertaken in this past year. …
Telelogos Integrates With Hivestack To Bolster Advertising Capabilities Of Its CMS April 27, 2021 by Super User It seems, at least, that more and more general offer digital signage software platforms are adding some advertising capabilities either directly in their code or via partnerships and APIs. Broadsign is the obvious example of a software shop that is mainly focused on digital OOH advertising. But most CMS platforms offer more generalized solutions, or …
Submarine Takes Slow Dive Based On Viewers Of Those UK Digital Billboard April 22, 2021 by Super User In the first wave of QR codes. several years ago, there were lots of jokes about the dubious merits of putting these enhanced bar codes on digital OOH billboards. But here, in what seems to a revival period for the tech, is a billboard that makes the artistic rendering of the codes the focal point …
Jakarta LED Billboard Mimics Surroundings To Create 3D Visuals April 8, 2021 by Super User There have been several videos relayed here in the last couple of years, showing impressive anamorphic 3D visuals on outdoor digital ad boards. But they’ve all been on displays that wrap around a 90-degree corner, and they only tend to show the “effect” from a certain, narrow angle. This is another take at anamorphic, on …
Chicago’s TheBulletin Building Millennial-Centric Ad Network In Upscale Residential Blocks April 7, 2021 by Super User A Chicago start-up is using plain old TVs as digital bulletin boards in upscale residential blocks as a targeted digital OOH advertising medium, with some 500 screens in a handful of U.S. cities and a sales deal with another start-up, New York-based Screenverse. Screenverse will manage all direct and programmatic sales across TheBulletin.io residential DOOH …
Country Artist Mines Fans’ Social Media Posts For “Good Day” Digital Billboard Campaign April 6, 2021 by Super User Lamar is running an interesting digital billboard campaign in U.S. markets that pairs promotion for a country music entertainer’s new album with photos contributed to a social media campaign built around the pay it forward concept. Nashville artist Brett Eldredge recently launched the #GoodDayMovement hashtag campaign, showing fans involved in community projects on Lamar digital …
Poland’s Screen Network Using Playful Deep Fake Tweaks of Masterpieces To Showcase Medium April 1, 2021 by Super User The Polish digital OOH media company Screen Network have developed a fun campaign that draws attention to their screens by using “deep fake” technology to manipulate famous paintings. The campign uses artificial intelligence and deep learning to create life-like but entirely artificial animations of famous paintings from the likes of Van Gogh, Vermeer and Da …
107-Foot High LED Tower Fills Atrium In Guangzhou Shopping Mall March 31, 2021 by Super User This is a 107 foot tall, 40 foot wide direct view LED display suspended in the atrium of an upscale urban shopping mall in Guangzhou, China. The 4,328 square foot display featuring the giant, pouty Versace model covers up the elevator tower, and includes wraparound corners. The DV LED cabinets are from Yaham. No details …
Start Up Road Runner Plans 1,000 Ad Screens On The Backs Of Commercial Panel Vans March 25, 2021 by Super User The digital OOH startup that sees a business model in putting high bright LCDs on the backs of commercial vehicles has done a substantial deal to put screens on panel vans owned by the smart infrastructure firm Siemens. Road Runner Media had run a trial with Siemens on 16 vehicles in 3 markets during 2019 …
