PARTTEAM, OEMKIOSKS Develop Interesting Modular Take On Ad-Driven “Street Furniture” November 28, 2022 by Dave Haynes A lot of different specialty display manufacturers have developed variations on digital out of home street furniture displays that have added components they then marketed as “smart city” displays, but I haven’t seen one that takes the same approach as the NOMYU series from the Portugal-based interactive systems manufacturers PARTTEAM and OEMKIOSKS. The partner companies …
WOO Sets 2023 Global Out Of Home Ad Industry Congress For June 7-9 In Lisbon November 28, 2022 by Dave Haynes The 2023 World Outdoor Organization Global Congress is now set for Lisbon, Portugal on June 7-9 at a hotel and conference centre in the heart of that city. The event includes an opening reception, 1.5 days of presentations and a full social program that includes an annual awards presentation and gala dinner. Wood is self-described …
San Francisco Adds Three New DOOH Display-Filled Subway Stations November 22, 2022 by Dave Haynes One of the things that’s always surprising when I pass through the Bay Area is how awful the subway system is, given how it is a world capital of technology. But that is starting to change. The central transit terminal is a big, tech-filled wonder that feels like a nice airport, and now the city …
Newark’s New Digitally-Rich Terminal A Gets Previewed November 16, 2022 by Dave Haynes Ribbons have been cut and the press and other interested parties have now had a look at the new 33-gate Terminal A at Newark International Airport – the first new terminal at Newark in almost 50 years. The terminal won’t be ready for passengers for a few more weeks, but all the visual stuff is …
Qatar’s Expanded Airport Has 1.2 Kilometers Of LED Ribbon In Flashy New Terminal November 10, 2022 by Dave Haynes Qatar’s main airport has been expanded just ahead of the World Cup, with a mind-blowing 1.2 kms of fine pitch LED ribbon around a new retail-focused terminal space. The Hamad International Airport (HIA) Expansion adds more than 90 brands in the shopping area, a premium art collection, and a 10,000 sq m indoor tropical garden …
75-Foot Fine-Pitch LED Media Tower Dominates Seoul Airport Terminal November 9, 2022 by Dave Haynes My friends at German language content partner Invidis were evidently in South Korea recently, and noted how metro Seoul’s sprawling international airport has a very impressive 75-foot tall LED media tower in the terminal, fronting what seems to mimic an old palace wall. “To our surprise, we discovered the ‘Super-Large LED Media Tower’ at Seoul …
Some 500 Sync’d Drones Take Over NYC Skyline To Market Candy Crush; Residents Unimpressed November 7, 2022 by Dave Haynes Residents in big cities have raised objections to things like river and ocean barges with LED boards on them, and big digital boards on roadways, so I suspect synchronized drone arrays in the sky used specifically for product marketing are not going to be greeted warmly if they start appearing regularly. The technical feat of …
Daktronics Expands “Light Mitigation Technology” To DOOH Ad Displays October 28, 2022 by Dave Haynes Daktronics has started marketing “light mitigating technology” that’s intended to help DOOH media companies get on the right side of municipal approvals, particularly if light pollution is raised as an objection by interest groups or individuals. “In most cases, light mitigation isn’t an issue, but when billboards are placed near housing developments or apartment buildings, …
Printed Ad Tarps Swapped For Lightweight LED Displays On Construction Hoarding October 28, 2022 by Dave Haynes Construction hoarding at the ground-level of building sites has always been home to different forms of advertising – planned with printed tarps or mesh, or via guerrilla marketers armed with posters and glue. A German company has a different idea – attaching lightweight LED arrays to building scaffolding, down low or up high. Our German …
Amazon Launches “Digital Signage Ads” Programmatic Solution For Its Fresh Bricks And Mortar Stores October 27, 2022 by Dave Haynes Amazon has confirmed it is now kinda sorta doing digital signage – albeit in its own stores. The online retail Godzilla has formally introduced something called Digital Signage Ads in Amazon DSP, which starting next month enables “eligible US advertisers via managed service, make it easier for brands to advertise within Amazon Fresh stores. With …
