DPAA’s Annual NYC DOOH Summit Is Back, Both Live And On Tape September 30, 2021 by Super User The DPAA is once again doing its big annual Video Everywhere event in New York – live but also virtual in an interesting, COVID-era twist. The annual digital OOH-focused live event is Oct. 12th at Chelsea Piers in New York City, with the familiar day of brand and agency speakers, an exhibit area, network breaks …
Start-up Smartify Switches Up Place-Based Ad Model With Two-Sided Displays In Windows September 27, 2021 by Super User A start-up called Smartify Media is taking an age-old, largely unproven place-based ad formula for retail and trying it out in what may be a more opportune location – store and services businesses windows. Smartify says it works directly with retailers, commercial landlords, and manufacturers “to assess the media value of physical space and implement …
MoodMedia Bulks Up In-Store Media Footprint In Acquiring Competitor PlayNetwork September 22, 2021 by Super User Mood Media has acquired longtime competitor PlayNetwork from its owner Octave Group, bulking up Mood’s overall footprint for in-store media solutions like digital signage and streaming ambient music. Terms of the deal were not disclosed in the announcement. Mood says it reaches more than 150 million consumers each day via some 500,000 subscriber locations in …
Quividi Adds AI-Driven Motor Vehicle Counting, Classification, To DOOH Audience Measurement Toolset September 22, 2021 by Super User The longtime audience measurement firm Quividi, which has been doing computer vision long before that name grew common, has added vehicle detection and classification to its feature set – with the intent of helping more accurately characterize motorist audiences for roadside digital OOH networks. Interestingly, and I am not entirely sure why, the French firm …
The Tiresome “DOOH Cameras Are Spying On Me Thing” Is Back, This Time In Greater Vancouver September 17, 2021 by Super User Via Digital Signage Pulse The age-old “those cameras are spying on me” thing, involving digital OOH ad displays, has reared its tiresome head yet again, this time in lower mainland British Columbia. Business In Vancouver has a story up this week that poses the inflammatory question: Is your bus stop watching you again? Well, yes, …
Pattison Does Massive Digital OOH Upgrade At Re-Opened Toronto Billy Bishop Airport September 9, 2021 by Super User Canadians and some Americans who do (or used to do) a lot of business travel into Toronto may be familiar with Billy Bishop Airport – a relatively small airport that sits on an island just off the Lake Ontario shoreline and walking distance into downtown Toronto. It sees a fraction of the passenger traffic of …
Raydiant, Barvanna Partner On Streamed Digital Signage And DOOH Content September 8, 2021 by Super User The Silicon Valley-area digital signage CMS startup Raydiant has announced a content partnership with another start-up called Barvanna, making streamed sports, entertainment, and trivia content available for businesses, bars, restaurants, hotels, clubs, and public spaces. The Barvanna content will be available as an add-on app with Raydiant’s platform. “As a customer experience platform provider, we’ve …
London’s 3rockAR Launches Pop-Up, AR-Driven “Magic Mirror” Network For UK Malls, Other Venues September 7, 2021 by Super User A London company focused on augmented reality applications and content has launched what it calls the world’s first AR-enabled digital out-of-home advertising network. The company says it has access to more than 80 sites in the UK – presumably malls and mass transit hubs – to put up a large-format screen and camera system that …
Heathrow Express Mashes Up Projection, Sensors To Urge Travellers To Take Express Train In From Heathrow September 3, 2021 by Super User I thought Microsoft killed off the Kinect sensor program years ago, but it evidently exists in a much more sophisticated, commercial-grade form aimed at interactive and mixed reality applications. This version is called Azure Kinect and it is being used, as one example, for an interesting “activation” at London’s Heathrow Airport. If you have ever …
Out Of Home Media Revenues Clobbered During Stay-At-Home Lockdowns: OAAA Data September 2, 2021 by Super User Data released recently by the Out Of Home Advertising Association of America (OAAA) reveals just how badly the out of home ad sector was clobbered by COVID lockdowns that expressly encouraged people not to be out of their homes. US media spends decreased significantly across various aspects of out-of-home, both analog and digital, from Q1 …
