Longtime Broadsign Executive Brian Dusho Has Passed Away January 7, 2023 by Dave Haynes The new is starting to get around the industry that Brian Dusho – most known as the former CEO of the DOOH-focused software firm Broadsign – passed away last month at the age of 51. He died Dec. 15th in Atlanta. The cause is not stated in the obituary, and the cues that sometimes come …
Adomni’s Spin-Out DIY Ad Platform Shoutable Lets People Book DOOH Billboards For $40 A Spot January 5, 2023 by Dave Haynes Las Vegas DOOH adtech company Adomni is using the giant CES, which attracts hordes of tech trade press around this time each year, to raise awareness and buzz for an interesting spin-out product the company launched last spring. Called Shoutable, the platform enables people like social media influencers to easily post messages on digital billboards …
DOOH/OHH Industry Mourning Passing Of Andrea Messimer January 3, 2023 by Dave Haynes I don’t think I ever met Andrea Messimer, but judging by the response to her unexpected passing, she had very obviously built up a lot of friendships and love in the out of home and digital out of home communities. Industry veteran Kym Frank sent me this press release, asking to spread the word of …
M&A: Digital Jukebox/DOOH Network AMI Changes Financial Backers December 19, 2022 by Dave Haynes The digital jukebox and digital OOH media firm AMI Entertainment Network (or AMI) has exchanged financial backers, with the LA-based private equity firm Coral Tree Partners buying into from the investment firm The Gores Group. Started in 1909 under the name National Automatic Music Co., AMI has, of course, evolved through the years and now …
Footballer Messi Gets Giant Tribute On Dubai Landmark, But It’s Just A CGI Job December 19, 2022 by Dave Haynes If you stumble on a social media post today that shows a tribute to footballer Lionel Messi on a giant roadside screen in Dubai, just be aware that it’s another variant on marketers using computer-generated graphics to fake an ad that takes over a building. Usually, it’s just some animator/motion FX person working something up …
Check Out This $9 Million LED Facelift At Three Times Square In NYC December 16, 2022 by Dave Haynes LED display technology has come down in cost for a variety of reasons, but the overall budget for big displays can still be best presented with a defibrillator ready for the end-user. Consider this update at 3 Times Square in New York – a $9 million upgrade of what was previously known as the Thomson …
Minneapolis Airport Adds Four Big LG LED Displays For Messaging, Advertising December 15, 2022 by Dave Haynes Minneapolis-St. Paul International Airport has lit up a set of four very large direct view LED displays in concourses that are positioned as airport messaging, but will undoubtedly get monetized via advertising. “Digital displays allow us to maximize the use of overhead space at our exit escalators, which was previously used to hang printed messages. …
Those Giant Swinging LED Doors Are Now Installed At Near-Ready Times Square Development (w/video) December 15, 2022 by Dave Haynes That big new LED screen going up in Times Square with an integrated performance stage and swing-in stage doors is getting close to completion, with the doors now installed and working. The performance space is set up 30 feet above street level and will be hidden most of the time in a much larger LED …
World Out Of Home Launches Global Sustainability Task Force December 13, 2022 by Dave Haynes The World Out of Home Organization has created a Global Sustainability Task Force of expert practitioners from all sides of the global ad industry to get on top of rapidly emerging environmental issues confronting media owners. The Task Force will be led by blowUP media CEO, and WOO board member, Katrin Robertson. “Sustainability is one …
Anamorphic Ad Spot At Danish Mall Shows Possibilities And Limitations of 3D Creative December 9, 2022 by Dave Haynes This is a great example of well-executed anamorphic illusion creative that shows what’s possible, but at the same time demonstrates the limitations of these digital illusions. It’s on a big DOOH LED display in the center court of a shopping mall in Copenhagen, Denmark – a spot for a Danish broadcaster’s “popular Christmas calendar ‘Tinka …
