Big London Roadside Display Softens Visual Impact With Living Green Wall On Rear January 4, 2022 by Super User I doubt this sort of thing would fully remove the concerns and objections of organizations and individuals who don’t like the proliferation in cities of outdoor digital displays, but an initiative from Digital OOH giant JCDecaux is an interesting compromise. It is a 10 meter high LED board in poster format at a road junction …
Delivery Cubes For Scooter Delivery Get Little LED Media Facades December 29, 2021 by Super User We’ve seen, through the years, LCD screens tied in with harnesses so they loom over the heads of people hired to walk-around with these portable digital signs. And we’ve seen, for many years, LCD and then LED screens attached to the tops of taxis and, more recently, ride share cars. Now LED displays are being …
New DPAA Research Shows Upticks In Understanding, Interest And Spend For Digital OOH December 9, 2021 by Super User The DPAA has pushed out the new version of an annual study the DOOH-focused trade marketing association commissions on the perceptions, knowledge and booking intentions that brands and agencies have about out of home as an advertising medium – with the top-line word that acceptance is widespread and growing. The DPAA’s Media Decision Makers Study …
Velocity Marks Halfway Point In 4,000 Screen Rollout On Redbox DVD Rental Units December 3, 2021 by Super User Probably like many to most people, I kind of assumed the DVD and gaming rental business was largely a thing of the past, and people just streamed movies and downloaded games. But a company called Redbox has some 4,000 vending machine stations across the U.S. – half now that have digital signage screens that promote …
Questex Partners With SEGD, OAAA And DPAA For Rebooted DSE’s Conference Efforts December 1, 2021 by Super User The company putting together a reboot of DSE – with the tweaked title of Digital Signage Experience – has added partnerships with three industry associations that are directly and indirectly tied into the digital signage marketplace as end-users. Questex has announced the advertising-focused DPAA (ad networks) and OAAA (billboards), and design-centric SEGD have all signed …
Mancunians In Snit Over Temporary Hoardings For DOOH Sidewalk Displays November 29, 2021 by Super User Photograph: Christopher Thomond/The Guardian Hat Tip to Paul Fleuranges for noting this … At least some of the residents of Manchester, England are in a serious snit over the presence of a series of temporary enclosures on the sidewalks of major thoroughfares – put there as hoardings for sidewalk street furniture posters that are being …
Dec. 2nd Telelogos Webinar Explores Monetizing Digital Signage Networks Via Advertising November 26, 2021 by Super User The total advertising spend in the Digital OOH media sector is predicted to nearly double by 2023, which understandably gets a lot pf people using digital signage technologies thinking and talking about what hardware and software to use, and what monetization models genuinely work for different kinds of venues and scenarios. It also opens up …
Check Out The Emerald – A Different, Architectural Take On Center-Hung LED Ad Displays November 23, 2021 by Super User Four-sided LED displays suspended from ceilings are common in sports venues and seen here and there in the common areas of public spaces, but I haven’t seen one done like this ad display in the Dutch city of Utrecht. The London-based media company blowUP Media calls its display The Emerald and it is a visual …
Digital Display Kiosks Doubles Up As Storage Lockers For First Responder Emergency Needs November 9, 2021 by Super User Here’s a very different take on adding functionality to outdoor digital display kiosks that mostly tend to exist as advertising faces – a locker on the side of the display that stores critical items used by first responders when something bad goes down. The LA-area manufacturer Olea has worked with a New Jersey company – …
Branded Cities Touts “Proprietary” DreamRoom 3D In New Toronto DOOH Campaigns; BS Filter Twitching November 8, 2021 by Super User My BS filter is going off in a big way with news from the media company Branded Cities is showcasing “proprietary technology that enables brands to create an immersive world within their ad” at a couple of high traffic digital OOH venues in Toronto, starting today. Maybe it is something new and it just doesn’t …
