Hyperlocal UK DOOH Campaign Steers Consumers To Nearest Chain Pharmacy Store February 21, 2023 by Dave Haynes This is a good example of making a simple tweak to a creative campaign to make it more relevant to the people seeing it – hyper-local callouts integrated with a broader creative effort. In this case, it is a Kinetic campaign for the UK pharmacy chain Boots and running on street furniture displays in that …
Several Business Factors Driving Booming OOH Ad Market In Middle East, N. Africa: WOO February 20, 2023 by Dave Haynes Several factors – from location and education to macro business policies – are behind a booming out of home advertising market in the Middle East and North Africa, says the head of the World Out of Home Organization. “The stars are aligned,” WOO President Tom Goddard told delegates at the non-profit body’s first MENA Forum …
Chart: Who Is The Biggest Of Them All In DOOH & Retail Media? February 17, 2023 by Dave Haynes Merchant banking firm Solomon Partners – which through partner Mark Boidman is very active in guiding M&A in the DOOH sector – has published an interesting but probably flawed graphic that details what are the biggest place-based digital OOH and retail media networks in the U.S. market. The list of 16 companies details network size …
Loop Media Rings NYSE Opening Bell As It Builds Free Digital Signage/DOOH Footprint In US February 16, 2023 by Dave Haynes Linkedin regularly has giddy photos of groups of business people surrounding the boss as she or he rings the bell at the New York Stock Exchange, and a recent one caught my eye, as the firm is in the DOOH media networks business. Loop Media develops and supports a series of curated music video and …
Broadsign, LG Partner On DOOH Ad Solution For Smart Displays February 15, 2023 by Dave Haynes LG’s US Business Solutions unit and DOOH-focused CMS software firm Broadsign has announced a partnership that has what’s dubbed Broadsign for SoC ready to use on the display giant’s multiple lines of proprietary OS “smart” displays. There are numerous software firms that have developed native or web players for LG’s System-On-Chip “smart” displays, but the …
Big Oops: Windows Error On DOOH Screen At NYC World Trade-Fulton Concourse February 9, 2023 by Dave Haynes A reader passed along this visual reminder about the risks of using consumer operating systems on digital signage jobs. This is a big video wall in one of the walkways connecting the World Trade Center are in New York with transport hubs. The error message has to do with hard disk storage. It has been …
Digital Signage In London: Impressions From The Road: January 25, 2023 by Dave Haynes It’s a big trip and expensive flight to get from North America to Barcelona for ISE 2023, so I broke it up by spending a few days ahead of next week’s trade show in Barcelona with meetings and site visits in London. I’ve had a bunch of good meetings with industry friends like Esprit Digital …
Almost 14,000 Digital Billboard Faces Across US: Billboard Insider January 19, 2023 by Dave Haynes Billboard Insider has a very useful post up that lists the 236 U.S. media companies it knows about that have digital displays in their inventory. The 237 companies account for 13,826 digital faces. The list is bulletin and poster. We have excluded transit and place-based. A face is a face. One digital face is one …
Japanese DOOH Firm, Broadcaster Partner On Live Content On Digital Boards Around Country January 19, 2023 by Dave Haynes A pair of Japanese companies have partnered on a service that can put live broadcasting on 75 big LED display boards located around that country – aiming to relay everything from live sports and concerts to press conferences. There is, of course, no great technical leap happening here. It’s just a signal input. But the …
EV Charger MediaCo Volta Acquired By Fossil Fuel Giant Shell. No, Really … January 18, 2023 by Dave Haynes The largest DOOH media company marketing EV charging stations as a medium just did a deal to be acquired – somewhat surprisingly by a fossil fuels-based energy supplier. Volta has done a “definitive merger agreement” that would see Shell USA Inc., a subsidiary of the big multinational company, acquire Volta in an all-cash transaction valued …
