Parisian Mall’s LED Set-up Offers Visual Domination For Marketers January 19, 2022 by Super User I’d put this in the oldie but goodie category of posts – an LED-lined shopping mall atrium in suburban Paris. I came across a domination campaign being done in Westfield’s Les 4 Temps mall and thought it was very impressive in terms of scale and managing to be visually unavoidable, without being crass about it. …
Consultancy OOH Capital Adds Three Heavyweight Partner Advisors January 18, 2022 by Super User Through the years I have had a pile of emails and calls from money people and entrepreneurs seeking advice about the digital OOH media business, and in most cases I have sent them elsewhere – because that business is SO complicated by all the language used and all the different platforms and technologies that can …
German OOH Media Giant Ströer Expanding Digital Footprint With 6MM Daktronics LED Boards January 17, 2022 by Super User Daktronics has announced a renewed partnership to supply a pie of large-format outdoor LED displays to the German OOH media firm Ströer, which also already has more than 250 Dak LEDs in its billboard inventory around Germany. The new screens will measure 9 square meters or 10 square meters, all 6mm pitch units – some …
NYC Subways Start Using Square And Ribbon LCD “Live Cards” In Rail Cars January 14, 2022 by Super User Hat Tip to Paul Fleuranges, a board exec of the Digital Signage Federation (and a very smart, experienced guy looking for the right new gig), for passing along this information and video of new digital signage screens running on the NYC subway system. He notes via Linkedin: Took my first subway ride of the new …
600-Foot Office Block Now A Night-Time Billboard Along Shanghai Riverfront January 14, 2022 by Super User China is run JUST a bit differently than much of the world, so I don’t know that what happens there translates to other countries, where things like zoning bylaws, impact assessments and approvals are common – but this video from LED manufacturer Unilumin provides a pretty compelling sense of the possible for city skylines. It …
DOOH Network Targeting US Grocery Shoppers Adds 4,000 Screens In US Northeast January 13, 2022 by Super User The advertising screens in the grocery checkout lane thing has been around 20 years or more, and never seemingly had a lot of success … but an Austin, Texas start-up called Grocery TV appears to be getting traction. The company has announced a deal to add some 4,000 displays in a series of northeast US …
Newspaper Goes After JCDecaux Again For Its Manchester Sidewalk DOOH Network January 12, 2022 by Super User Whoever runs operations for the digital OOH media interests of JCDecaux in Manchester, England is perhaps thinking regularly that she or he needs a drink, possibly by 10 AM, given the adverse attention its new sidewalk digital ad totems have been getting from the city’s famed newspaper. The Guardian wrote last fall about the grey …
T-Mobile Buys Rideshare Car Screen Network Octopus To Expand AdTech Business, Footprint January 11, 2022 by Super User The mobile telecoms company T-Mobile has acquired Octopus Interactive, a digital OOH network of interactive screens inside Uber and Lyft vehicles, adding to the portfolio of T-Mobile’s “fast-growing advertising technology business.” Octopus’s rideshare network enables brands, says T-Mobile in PR about the deal, “to execute comprehensive geotargeted campaigns across a range of highly engaged consumers. …
Watch How A Giant Animated 3D Cat Jumps Between LED Boards In Tokyo January 11, 2022 by Super User There are now plenty of examples of three-dimensional optical illusion content on big LED ad displays in major cities, and also many different takes on using multiple displays for one dominating ad campaign. But here’s a case, in Tokyo, where the creatives have built a campaign that jumps between screens. It is for Sony’s internet …
Streaming On-Premise Content Platform Atmosphere Completes $100M Raise To Further Grow Footprint January 5, 2022 by Super User The Austin, TX-based streaming content platform Atmosphere has announced a big cash raise intended to continue expanding its on-premises TV entertainment for business footprint in the U.S. and other countries. The company has completed an $80 million Series C funding round, led by Sageview Capital, and secured a $20 million debt facility (a loan, for …
