DOOH Media Company Using Loopy Recipe Ideas On Subway To Drive Ad Impressions April 18, 2023 by Dave Haynes Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media company Outfront is using purposefully bizarre quick-form recipe videos on MTA subway screens to attract attention. Subway riders getting around that city might look up at one of the screens in …
CRI Gets Into Digital OOH Via New Deal With Shopping Center-Focused Starlite Media April 13, 2023 by Dave Haynes Creative Realities has announced a deal it says could involve as many as 5,000 new screens for a deployment led by a media company that’s mainly focused on large outdoor shopping centers anchored by big boxes and supermarkets. Starlite Media already has some 6,000 ad faces in top markets around the US, but most of …
Auto Brand’s 75th Anniversary Marked By Illuminating Seven Chinese Skylines With LED Domination Campaign April 12, 2023 by Dave Haynes Hat Tip Damian Rezner for making me aware of this … We’ve seen how LED light technology can clad the sides of buildings and create low resolution displays, and even some synchronization between buildings, but I can’t recall anything with the kind of scale and scope as this marketing campaign for the sports car brand …
Chicago Jury Finds Founders Of DOOH Network Outcome Health Guilty Of Multiple Fraud Charges April 11, 2023 by Dave Haynes The founders of Outcome Health, one of the highest flying Digital OOH start-ups of the 2000s and 2010s, have been found guilty of multiple counts of fraud, and now await sentencing that could see them spending many years behind bars. A jury in Chicago found Outcome co-founder and former CEO Rishi Shah guilty on 19 …
E Ink Launches 3rd-Gen Color E-Paper Posters For Outdoor Ad Applications April 11, 2023 by Dave Haynes E Ink has announced a new, third-generation of color ePaper displays tuned to outdoor digital out of home (DOOH) applications, suggesting the static but digitally updated posters are particularly well-suited to meeting energy conservations guidelines and regulations bubbling up in regions like Europe. The new E Ink Kaleido 3 Outdoor is “based on print-color ePaper …
UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey April 6, 2023 by Dave Haynes Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take their jobs away. Those are key findings from a study done in the UK by one of the agencies in that region, Northampton-based Engine Creative. A survey of UK creatives organized …
Giant Scale And Sizzle Are Everywhere Now, But Something Simple Can Still Win The Creative Day April 6, 2023 by Dave Haynes A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions on LED displays – that something very simple can win the day when it comes to creative. This is a 2009 window campaign for the luxury brand Hermes, set up in …
25 Meter Immersive LED Tunnel Switched On In Florence Connector Walkway April 5, 2023 by Dave Haynes This is a 25 meter long LED tunnel on a walkway that takes people between the main passenger rail station in Florence and one of that gorgeous city’s most famous landmarks, the Duomo di Firenze (the main cathedral). There are some 400 LED modules covering the side walls and ceilings on a portion of the …
Screen-Filled Outernet London Already One Of UK’s Top Attractions April 4, 2023 by Dave Haynes That vast set of LED video walls at a new culture, arts and media district in central London is evidently resonating with the public – with reports from the developer/owner of Outernet London that after roughly five months of operation, it is already one of the most visited attractions in the UK. By the end …
DOOH Start-up Pairs Big Ad Screen With Reverse Vending Machine For Recycling April 4, 2023 by Dave Haynes Outdoor media companies have, for many years, been putting printed ad posters on the fronts of sidewalk recycling and trash bins, so it was only a matter of time that a company would start up an advertising network that paired high-tech versions of the bins with big outdoor-rated screens. A Santa Clara company called Olyns …
