Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research May 2, 2023 by Dave Haynes The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home screens are needed for messaging or ads to reach a target audience and have an impact. The company ran three sets of tests over the past year, and concluded from that …
COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11 May 2, 2023 by Dave Haynes This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in the US, filed for Chapter 11 in mid-April and announced a debt restructuring plan designed to keep the lights on and restore growth that was crippled in the COVID era, when …
Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By May 2, 2023 by Dave Haynes This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through a neighbourhood. The awareness campaign for a new Tesco Express c-store in the Charlemont Square uses high-bright projection to push messages to a blank static billboard that people can see from …
More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC May 1, 2023 by Dave Haynes A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest is a new part of the Grand Central rail station that finally gives access to the Long Island rail system from the east side of Manhattan. For decades, if you were …
UK Garbage Trucks Used As Rolling Digital Billboards May 1, 2023 by Dave Haynes A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of these trucks, and commercial trucks in general,are not new, but I’ve not seen ones using LED displays instead of static print in poster frames or stick-on vinyl graphics. A company called …
Out Of Home New York New Name For What Was New York Digital Signage Week May 1, 2023 by Dave Haynes New York Digital Signage Week will be known, going forward, as Out Of Home New York – a thematic handle that I think better and more aptly reflects the balance of what goes on during a series of events each October. UK-based Adrian Cotterill (most known as the founder/editor of the online publication DailyDOOH) has …
Big New LED Being Lit Up On Northern Gateway To Vegas Strip April 27, 2023 by Dave Haynes Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every so often a new one goes up that’s a bit different and interesting – like this new one up at the top end of the strip. The NJ-based outdoor media firm …
Loop Media Partners With Group Buying Power Firm To Push DOOH Network Expansion In Canada April 26, 2023 by Dave Haynes The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the Canadian market, adding distribution though a firm that offers group purchasing power to small and medium-sized businesses. The partnership puts the Loop TV service – curated streaming content channels supported by …
NYC’s Subway Screen Network Steadily Battered By Vandalism April 20, 2023 by Dave Haynes Photo credit: Fractenberg/The City Digital displays running everything from public information to advertising are having a rough ride on New York’s sprawling subway system – with 100s of LCD screens vandalized in just the past two and a half years. There is so much vandalism – from graffiti to shattered glass and damaged vending machines …
NY Company Touting Rear License Plates Of Vehicles As Part-Time Ad Displays April 19, 2023 by Dave Haynes Digital billboards and street furniture displays have long been used to advertise products to motorists as they make their way around an area, but a small New York company is suggesting the rear license plates on vehicles can also double up as digital OOH ad displays. An industry friend sent along the link to a …
