Ocean Outdoor Bulks Up Deep Screen 3D Visual Illusions Offer With Complementary Tech March 31, 2023 by Dave Haynes UK-based OOH media company Ocean Outdoor evidently sees the use in the last three or so years of 3D illusions on big LED ad displays as much more than a flash in the pan, announcing a suite of complementary services intended to amplify creative spots in a curated set of locations. Back in August 2021, …
Zurich Politicians Vote To Reduce, Limit DOOH Displays In That City, Citing Environmental Concerns March 30, 2023 by Dave Haynes Digital OOH media companies operating in Switzerland are waving red flags about a decision by Zurich politicians that would reduce and limit the amount of digital ad displays on the city’s sidewalks and other public spaces – citing concerns about non-essential energy consumption. Our German language content partner invidis has a post up about the …
DOOH Start-up iCleanse Pairs Smartphone Sanitizing Device With Ad Screen For Hospitals, Public Spaces March 29, 2023 by Dave Haynes A Hartford-area company is marketing a DOOH advertising solution that mashes up a screen paired with a device that uses UV-C light to sanitize phones, and rolls in a hand sanitizer dispenser beside it. Called iCleanse, the company’s websites suggests it is in some 100 hospitals across the US, as well as public spaces like …
Dutch Master’s Painting Comes Alive In New Coke 3D DOOH Spot March 27, 2023 by Dave Haynes This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a 90-degree corner LED billboard. The 17-century Vermeer’s masterpiece “Girl with a Pearl Earring” comes alive in creative on a DOOH display owned and cold by JCDecaux at São Paulo’s Guarulhos International …
Neuroscience Research Establishes Linkage Between DOOH Ads And Social Media Campaigns March 23, 2023 by Dave Haynes The UK-based out of home media firm Ocean Outdoor has released insights developed from neuroscience research that establishes cause-and-effect linkage between splashy, flashy creative spots on billboards to social media versions. Ocean says its exclusive neuroscience research released this week “establishes how premium digital out of home (DOOH) primes and optimizes social media campaigns, elevating …
Screenverse, Apparatix Partner To Boost Revenues For Independent Billboard Media Companies March 22, 2023 by Dave Haynes A couple of digital out of home companies have done an interesting tie-up aimed at helping smaller, independent digital billboard operators better monetize their inventory. The partnership is between NYC-based Screenverse, which does ad management, ad monetization, and programmatic ad solutions, and Apparatix, which develops and markets a suite of software solutions for the DOOH …
NY Port Authority Adds DOOH-Supported Bike Storage Locker To City Infrastructure March 21, 2023 by Dave Haynes Transport authorities have long been offsetting or eliminating the capital costs of infrastructure by supplying things like curbside bus shelters that have integrated analog or digital ad posters, and now that same approach has been extended to short-term bike storage lockers. The Port Authority Midtown Bus Terminal in Manhattan recently unveiled what’s called a Oonee …
Watch: Giant Balloon Bumps Around Virtual Glass Cabinet In This Pretty Amazing DOOH Billboard Spot March 21, 2023 by Dave Haynes I’d say we’re well past the shock and awe stage when it comes to visual illusions on big public LED billboards, with countless example videos on Linkedin, Instagram and Twitter of things appearing to come out of screens when viewed at JUST the right angle. But the Seoul-based creative shop d’strict continues to develop and …
Ad-Tech Competitors Broadsign, Vistar Media Do “Mutual Integration” To Simplify DOOH Ad Planning March 21, 2023 by Dave Haynes The DOOH-focused software and programmatic ad-enabling firms Vistar Media and Broadsign are normally competing for business, but the two have announced today what they call a “mutual integration” that makes it easier for media owners to access display inventory on both platforms. For media owners using or planning to use both companies’ SSPs, says PR, …
Tourism Marketing-Focused Infotainment Network Straddles Three EU Countries March 16, 2023 by Dave Haynes This is an interesting tourism marketing network that’s funded, or at least partially funded, by digital OOH advertising. The Lake Constance Infotainment Network is focused around Lake Constance – an alpine cross-border region where Germany, Switzerland and Lichtenstein meet. The screen network is designed to reach, inform, and inspire visitors at locations around the lake. …
