DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant May 15, 2023 by Dave Haynes Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of overall growth for the world’s largest OOH media company. Q1 2023 Group revenue grew by +5.6%, +5.0% on an organic basis, to reach €721.3 million. The company says that exceeded expectations, …
Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners May 12, 2023 by Dave Haynes Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms – Adkom and Blip – that aggregate media buying on independent roadside LED billboards in the US not owned by major media companies. The arrangement brings more than 2,000 large format, roadside …
German LED Firm Builds, Stacks Sea Container-Style For Pop-Up Event Screens May 11, 2023 by Dave Haynes Here’s a variation on that pop-up display used for short-term sports and entertainment events in the UK – a German design that’s been around since 2010, stacking two sea container-like units, the upper one with an LED screen. The company is Stuttgart-based LED rental company Screen Visions, and it markets the Vidibox as a multi-purpose device …
German OOH Media Operator Ströer Reports DOOH Sales Up 17% May 11, 2023 by Dave Haynes Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of 2023, with Digital OOH revenues up by 17%. Ad sales for DOOH were substantially higher than for analog OOH formats (up 4%), and represent a rare bright spot in an otherwise …
Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021 May 11, 2023 by Dave Haynes Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, according to new research by PQ Media. Overall spend in 2022 was $2.186 trillion. The research doesn’t get into detail, at least not in PQ’s summary, but does provide insight into …
Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media May 10, 2023 by Dave Haynes Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media suggests the medium also boosts consideration, buying intent and and foot traffic. The NYC-based programmatic firm says it “conducted an analysis of campaigns that utilized billboards to determine the venue type’s …
ND Start-up Ties Car Dealer Systems Into DOOH Billboards For Automated Marketing May 8, 2023 by Dave Haynes Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle of North Dakota has an interesting take on this for digital billboard operators and local businesses. Lucit, based in Bismarck, ND, develops and markets a platform that allows customers to view, …
Children’s Drawings Used To Generate Massive Public Digital Portrait Of Charles III May 8, 2023 by Dave Haynes There’s been a lot of buzz in the display industry lately about the potential for AI-based generative art, but here’s a very large visual generated from 1,000s of people instead of a super-computing cluster. A charitable initiative called BBC Children In Need partnered with artist Sam Barnett and the operators of Outernet London to develop …
Clever UK DOOH Campaign Mimics Bag Of Popcorn Spinning In Microwave May 5, 2023 by Dave Haynes Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign run on DOOH screens in the UK that mimic an operating microwave heating up a bag of popcorn, using full motion and audio that even included the oven ding when the …
Atmosphere TV Jumps Pond; DOOH-Supported Streaming Service Now In UK May 4, 2023 by Dave Haynes The streaming on-premise content service Atmosphere has jumped to Europe, adding some 1,000 venues that are using free Apple TV boxes to run curated, ad-supported content channels on in-house TV screens. The Austin, Texas company also has its eyes on Australia and New Zealand as future expansion countries. The company now has 30 people in …
